32 - how to promote a webinar in 2020, online education market with Alessio Pieroni, Mindvalley

Product&Growth Show

In this episode, we invited Alessio Pieroni, Head of Marketing in Mindvalley, an educational company headquartered in Kuala Lumpur, Malaysia with 300+ employees and 20+ products. Our favourite quote from this podcast: "Things that happen on social, stay on social". 1. When Mindvalley decided to pivot the business? How did the go from having 100+ products to ~20 products portfolio? 2. Product-Market Fit for the educational product. What does it mean? 3. How to promote a webinar in 2020? 4. How to analyze competitors in the online education space? 5. How does meditation market evolve? 6. What does it take to build a brand in the online education business? 7. What marketing channels Alessio wants to try in 2020? 8. Pinterest. How Mindvalley leverages this channel? Don't forget to subscribe to your YouTube channel: http://bit.ly/productandgrowthvideo Podcast with Lyuba Shlapay, Global Events Producer at Mindvaelly: https://soundcloud.com/productandgrowthshow/20-lichnostnyy-rost-zhizn-kuala-lumpur-infobiznes-na-maksimalkakh-s-lyubovyu-shlapay-mindvalley