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Exploring developer-marketer collaborations, and the Cadbury 200 campaign
Manage episode 410327869 series 3550869
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What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.
A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.
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Разделы
1. Introduction (00:00:00)
2. if (Developers && Marketers) {return 'Great Opportunities';} (00:01:24)
3. 200 Years of Cadbury (00:28:59)
4. Outro (00:28:59)
26 эпизодов
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