Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization
Manage episode 448474091 series 2899866
Контент предоставлен DTC Newsletter and Podcast and DTC Newsletter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DTC Newsletter and Podcast and DTC Newsletter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more.
In this episode, we explore:
How Crocs leverages customization to tap into B2B and team markets
Key strategies in lifecycle marketing and partnerships that support customization growth
The process behind scaling a custom product offering within a major global brand
Let’s dive in and explore how custom footwear is changing the game for Crocs.
Timestamps:
00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe
02:00 - Nick’s Career Journey from Adidas to Crocs
06:00 - The Rise of Custom Crocs for B2B and Sports Teams
10:00 - Organic Growth and Lead Generation in Custom Footwear
14:00 - Customization Challenges and Future Innovation with AI
18:00 - Partnering with Creators for Limited Edition Crocs
21:00 - Expanding Customization Globally and Operational Goals
25:00 - Perceived Value of Custom Crocs for Brand Partnerships
27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs
Hashtags:
#CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
545 эпизодов
Поделиться
Manage episode 448474091 series 2899866
Контент предоставлен DTC Newsletter and Podcast and DTC Newsletter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией DTC Newsletter and Podcast and DTC Newsletter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more.
In this episode, we explore:
How Crocs leverages customization to tap into B2B and team markets
Key strategies in lifecycle marketing and partnerships that support customization growth
The process behind scaling a custom product offering within a major global brand
Let’s dive in and explore how custom footwear is changing the game for Crocs.
Timestamps:
00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe
02:00 - Nick’s Career Journey from Adidas to Crocs
06:00 - The Rise of Custom Crocs for B2B and Sports Teams
10:00 - Organic Growth and Lead Generation in Custom Footwear
14:00 - Customization Challenges and Future Innovation with AI
18:00 - Partnering with Creators for Limited Edition Crocs
21:00 - Expanding Customization Globally and Operational Goals
25:00 - Perceived Value of Custom Crocs for Brand Partnerships
27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs
Hashtags:
#CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
545 эпизодов
Все серии
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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