#17 Radical redesign

Not invented here

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6+ y ago 24:04

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📺 Watch this episode on YouTube.

Skype’s new design makes waves around the Internet. Here we look into what are the reasons for redesigning applications and why this can go wrong.

Not invented here now in English 🇬🇧
The Verge: Everyone seems to hate the new Skype
Why go through a redesign:
- Keep up with times, when platform guidelines change or new design ideas come into fashion
- Rethink UX to make room for new features and functions
- Give a face to under the hood updates
Why redesigns fail: with redesign there two groups of users that have vastly different interests that are difficult to balance
- Those who have history with an app and expect to be able to continue leveraging their previous knowledge of the app
- Those who look at the app with fresh set of eyes and compare it with competitors
With Skype Microsoft already backtracked some of the changes
Microsoft had already pulled successful redesigns in the past: new ribbon UI in Office 2017

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#Технологии #Новости #Rollapp #Technology #Sonar.1 #Мнение #Проект #приложения