Ariel Belgrave on Empowering Women and Growing a Fitness Business


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Meet Ariel Belgrave, a health and fitness coach, a sponsored Under Armour athlete, a fitness instructor, and the CEO of Gym Hooky, a wellness brand focused on helping busy women build healthy habits. Through her signature program, The L.E.A.N. Method, she's helped thousands of women around the world move more and eat better. Ariel's work has been featured across various platforms, including Women's Health, Shape Magazine, Essence, PopSugar, Huffington Post, and Buzzfeed.

Before pursuing her fitness business full-time, Ariel worked as a corporate professional. She began her career in finance at JPMorgan. After 4.5 years on Wall Street, she took the leap to join the tech industry in Silicon Valley. Her tech career began as the first employee and Program Director at dev/color/. Ariel soon made her way over to Facebook where she worked as a Senior Program Manager in Human Resources for 3 years.

She recently left Facebook to focus on building and growing her fitness business, Gym Hooky, full-time.

Ariel is a proud wife and 2011 graduate of Boston College where she earned her bachelor’s degree in Psychology and played D1 rugby. She is also a native of Brockton, MA.

On this episode we discuss:

  • Stepping out of your comfort zone
  • Building TRUST and staying consistent with your brand
  • Determining your worth and accepting nothing less
  • Showing up in the ways the work best for you

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