🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸


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Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B & B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space.
In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more.
If you have considered affiliate marketing for your app, I’d highly recommend this episode.
🌞 How to evaluate if affiliate marketing can be a strong channel
🕸 Understanding the web of affiliate marketing
🌩 When to move from third party partnerships to direct partnerships
🚗 A typical user journey for users coming in via affiliates
🏖 A tried and tested user journey that worked for Dora’s team
🛤 How is attribution different in affiliate marketing?
🧰 Best practices to scale affiliates as a channel
❌ Common mistakes made with affiliates.

Check out the show notes here:
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