TOP 5 in CA: Falcon Brands walks the line between corporate and cool


Manage episode 331604863 series 1019975
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The California cannabis knife fight continues! In a deep field of competitors, Falcon Brands has managed to rise to the top. Their brands CRU, Jetpacks, and others are in the top 3 for their categories. CEO Steve Gutterman attributes this success to a blended team of traditional CPG execs and legacy cannabis talent. Maintaining cool at scale is just HARD! The future will not be simple for Falcon either, as their focus shifts to maintaining and expanding into new markets. Steve is a seasoned executive and former head of Harvest and General Cannabis Corp. Steve and I go deep on capital raising, acquisitions, marketing, branding, illicit market, and much more.

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