GE Ep 280 [2020] - How to Leverage Tik Tok without Learning How to Dance w/ Mae Karwowski


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Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing.

During this interview, we discuss:

2:32 – About Obviously and why Mae started it

3:14 – What drew Mae to social media marketing?

4:10 – Brands Mae has worked with + Examples

5:15 – Why you need to consider getting on TikTok

9:30 – How to work with influencers on TikTok

11:27 – Why utilizing micro influencers is better

12:58 – An example of a campaign that works well with micro influencers on TikTok

14:17 – Cost: What to expect to pay influencers on TikTok

17:36 – Working with Millie Bobby Brown’s line Florence by Mills

18:07 – Tips on how to select the right influencer on TikTok

19:55 – Analytics tools Obviously uses

20:56 – What Mae wants people to know about influencer marketing

22:42 – The importance of the messaging and campaign in influencer marketing

24:52 – Stay connected with the people that love your brand

25:49 – She shares her favorite growth driver.

26:23 – Her most recommended book

Plus, a whole lot more!

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