Willkommen bei Healthcare Digital. Hier podcastet das Redaktionsteam von Healthcare Digital, Susanne Ehneß, Stephan Augsten, Nicola Hauptmann und Johannes Kapfer, zur Digitalisierung im Gesundheitswesen.
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The world of healthcare is rapidly evolving. Join us in exploring the trends, strategies and innovations that are reshaping the industry. Powered by Taylor Healthcare, the Digital Healthcare Experience is a platform for conversations with leaders on the forefront of the digital healthcare revolution. Watch our videos on YouTube @TheDigitalHealthcareExperience This podcast is your gateway to the latest trends and breakthroughs in digital health. In each episode our hosts from Taylor Healthcar ...
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The Digital Healthcare podcast focuses on the change agents that are reshaping the healthcare industry through the use of digital technology. Conversations will range across the industry - touching on pharma, regulators, payers, providers, and most importantly PATIENTS! The goal of the podcast is to inform the industry about changes that are happening today across multiple silos and begin the conversation towards improved processes, technology, and change. Show is hosted by Bryan Messersmith ...
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
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Digital ID Flips the Script on Patient Data Ownership | With Dan Bowden, Chief Information Security Officer at Marsh
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36:13
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36:13Who really owns patient data? Can digital identity reshape healthcare security, privacy, and fraud prevention? We sit down with Dan Bowden, Global CISO at Marsh, to tackle these questions. Dan brings a wealth of experience in healthcare cybersecurity, previously serving as CISO at Sentara Healthcare. We dive deep into digital identity, data soverei…
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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102
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23:40Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
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#20: Entlastung für Leistungserbringer, ePA und BIÖG; Daniela Aufermann
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27:28Herzlich willkommen bei HEALTHCARE DIGITAL. In der 20. Folge unseres Podcast sprechen wir über Maßnahmen und Projekte, welche die Leistungserbringer nachhaltig entlasten sollen. Unser heutiger Gesprächsgast ist Daniela Aufermann, CDO der Vestischen Kinder- und Jugendklinik in Datteln. Links zur Folge: Der Start der ePA läuft nach Plan Aus BZgA wir…
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The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…
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Code DARK: Protecting Healthcare From Cyber Threats | With Rebecca Cady, VP & Chief Risk Officer at Children’s National Hospital
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29:05“In a ransomware attack, your first priority is to get your infected devices off the network. We needed to make it dead simple for staff to know immediately what to do. So we made a code for a ransomware attack: code DARK.” Rebecca Cady, Vice President and Chief Risk Officer at Children’s National Hospital in Washington, D.C. joins us to discuss ho…
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How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing | Ep. 100
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13:13Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the …
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How to Delete a Bad Google Review & What to Do When You Can’t | Ep. 99
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13:33If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…
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I’m hosting a FREE live webinar all about Google Analytics 4—and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence. ✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Whether you're just starting with Google Analytics or have been using it for a…
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Smarter Healthcare Through Collaborative Intelligence | With Dr. Ami Bhatt, Chief Innovation Officer at American College of Cardiology
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30:46We’re thrilled to announce Season 2 of The Digital Healthcare Experience! Setting the bar high with Dr. Ami Bhatt, Chief Innovation Officer at the American College of Cardiology, who just spoke at The World Economic Forum last week in Davos. She’s also a TedX speaker and serves as Chair of the FDA’s Digital Health Advisory. We sat down with Dr. Bha…
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Local SEO: What really influences your local visibility online? | Ep. 98
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13:28Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results! Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success. In this episode of The Clinic M…
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#19: Digital-Health-Jahr 2025, Start der ePA
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10:31Herzlich willkommen bei HEALTHCARE DIGITAL. In der 19. Folge unseres Podcasts sprechen wir über jene digitale Themen, die das Gesundheitswesen in diesem Jahr begleiten werden. Ganz vorne dabei: Die elektronische Patientenakte, die seit 15. Januar in den Modellregionen getestet wird. Links zur Folge: Das Digital-Health-Jahr 2025 Podcast mit Marie Ru…
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Mastering Google Posts: Your Guide to Driving Business Growth | Ep. 97
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13:32If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…
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How Local SEO is Different from Traditional SEO: Key Differences You Need to Know | Ep 96
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10:47This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to reco…
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AI Meets Local Search: Game-Changing Updates for Clinic Marketing & ChatGPT | Local SEO | Ep. 95
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11:12This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cov…
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As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic. In this special year-end recap, we’re counting down the most …
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3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93
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14:45AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92
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10:14Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile ma…
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Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-writte…
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BONUS! The Next Breakthrough in Future-Proofing Healthcare | With John Lynn, Founder & Chief Editor at Healthcare IT Today
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34:49“If your Electronic Health Record (EHR) goes down, that’s literally patients’ lives at risk- which is also why healthcare is more attacked. It’s very tempting to pay that ransom when there are lives at risk. And that’s the wake-up call so many healthcare organizations need. The question is what are you doing to create resiliency?" We're thrilled to…
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Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90
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11:27Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used for What…
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#18: Gesundheitsdatennutzung, ÖGD-Pakt, Annahme digitaler Angebote, TI-Messenger
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30:16Herzlich willkommen bei HEALTHCARE DIGITAL. In der 18. Folge unseres Podcasts besprechen Stephan Augsten und Johannes Kapfer Fortschritte beim ÖGD-Pakt, welche Rolle die Telematikinfrastruktur zukünftig spielt und welche Themen auf dem eHealth-Summit behandelt wurden. Diesmal im Interview zu Gast: Timo Frank und Marie Ruddeck von der Gematik. Links…
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Game On: Leveling Up Patient Engagement | With Kris Seymour, Transformation Director at WellStar Health System
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43:14"Patients are customers, so they have a choice. If you told me 10 years ago that you get reviewed as a healthcare system, I would have said that's not a thing! But we need to think holistically about the patient experience." In this episode, Kris Seymour, Transformation Director at WellStar Health System reveals how gamification and social interact…
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12 Features Hurting Your Website’s Performance (And How to Fix Them) | Ep. 89
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21:53Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away. In this episode of The Clinic Marketing Podcast, we reveal 12 things you need to remove from your …
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SEO 101: How do I improve my website’s position online? | Ep. 88
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20:55SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimizati…
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BONUS! The Next Breakthrough in Engaging Family Caregivers | With Avanlee Christine, Founder & CEO of Avanlee Care
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24:55“The care economy is humanity’s most valuable asset, worth 6 times what the space economy is expected to yield in 2035. We have a massive aging population worldwide, and not enough people going into the healthcare system to care for them.” We’re thrilled to have Avanlee Christine, CEO and Founder of Avanlee Care, join us to discuss one of the most …
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Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87
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26:27Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are pa…
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#17: MEDICA, Krankenhaustag, KH-Reform
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10:23Willkommen bei HEALTHCARE DIGITAL. In der 17. Folge unseres Podcasts blicken wir zurück auf die Medizinmesse MEDICA, den 47. Deutschen Krankenhaustag und nach vorne auf den 22. November 2024, an dem eine wichtige gesundheitspolitische Entscheidung im Bundesrat ansteht. Links zur Folge: MEDICA 2024: Rückblick in Bildern Hospital of the Future 47. De…
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MRIs: Not Just for Biohackers & Billionaires | With Dr. Dan Durand, Chief Medical Officer at Prenuvo Medical Group
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36:48“We have a tremendous access crisis in healthcare today. We also have a tremendous late-diagnosis crisis in healthcare today. Those two things are definitely related to one another.” Dr. Dan Durand, Chief Medical Officer at Prenuvo Medical Group explores how MRI technology could redefine the annual check-up by detecting a wide range of health issue…
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Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86
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13:04If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…
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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85
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23:21Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…
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Personalizing the Patient Experience in a Digital Age | With Dr. Patrick McGill, Chief Transformation Officer at Community Health Network
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31:05Featuring Dr. Patrick McGill, Chief Transformation Officer at Community Health Network. In this episode, we dive into how Community Health Network is delivering on the digitally-driven, personalized experience that patients want, on par with the digital experience they get in virtually all other industries. Dr. McGill shares insights on: The powerf…
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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
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13:29In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…
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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
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12:11If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…
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Building Trusted AI Solutions for Healthcare Providers | With Rhett Alden, CTO at Elsevier
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28:21Featuring Rhett Alden, Chief Technology Officer at Elsevier Health Markets. In this episode we explore how AI is transforming clinical decision support and discuss the critical balance between innovation and safety. Tune in as Rhett shares insights on: Leveraging trusted and ethical AI solutions at the point of care How to develop and implement res…
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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
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13:48Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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#16: ePA für alle, Telematikinfrastruktur und KI, Moritz Reis
25:24
25:24
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25:24Willkommen bei HEALTHCARE DIGITAL. Die 16. Folge unseres Podcast widmet sich der ePA-Einführung, dem Ausbau der Telematikinfrastruktur und der Frage, warum medizinische Ratschläge, sobald eine KI-Beteiligung suggeriert wird, als weniger empathisch wahrgenommen werden. Links zur Folge: ePA on Tour: Infokampagne des Bundes startet NRW mit eigener ePA…
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BONUS: The Next Breakthrough in Solving Digital Burnout | With Dr. Kaushal Kulkarni, Co-Founder at meMR Health
20:39
20:39
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20:39Featuring Dr. Kaushal Kulkarni, Co-Founder of meMR Health. In this episode, Dr. Kulkarni shares his journey from neuro-ophthalmologist to health tech innovator. We explore key insights on overcoming healthcare data interoperability challenges, the role of AI in medical record retrieval, and how meMR Health is helping reduce physician burnout. Key T…
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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
11:08
11:08
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11:08Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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How IT Leadership is Shaping Transformation Through Collaboration | With Bradd Busick, SVP & CIO at MultiCare
34:48
34:48
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34:48Featuring Bradd Busick, SVP & Chief Information Officer at MultiCare Health System. The future is now! In this episode Bradd shares how MultiCare is leveraging cutting-edge innovations like autonomous robots and drones to elevate care delivery (literally). We explore the pivotal role of IT partnerships in driving innovation and progress through col…
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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
18:11
18:11
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18:11Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…
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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78
10:53
10:53
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10:53Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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Chain Reaction: The Future of Hospital Supply Management | With Randy Subramany, Dir of Supply Chain at New York Presbyterian
38:32
38:32
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38:32Featuring Randy Subramany, Director of Supply Chain at New York Presbyterian Hospital. In this conversation we dive deep into the role of technology in driving supply chain innovation. Randy shares his insights on how hospital logistics are evolving, creating a ripple effect throughout healthcare. Discover how leaders like Randy are integrating AI …
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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
14:16
14:16
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14:16AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über die Akzeptanz der Patientinnen und Patienten hinsichtlich künstlicher Intelligenz im Gesundheitswesen, über das neue Forschungsdatenzentrum Gesundheit und eine digitale Unterstützung bei Arztbriefen. Links zur Folge: Verbraucher gespalten über Robotik und KI in der Gesundheit (hea…
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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
21:06
21:06
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21:06Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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A New Era of Operational Excellence in Healthcare | With Rob Carroll, Sr. Director of Business Ops at Kaiser Permanente
35:13
35:13
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35:13Featuring Rob Carroll, Senior Director of Business Operations & Performance Improvement at Kaiser Permanente. In this episode, we explore how AI and tech integration are transforming healthcare operations. Rob shares invaluable insights into how these innovations are boosting efficiency, optimizing workflows, and driving performance improvement acr…
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How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
13:00
13:00
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13:00Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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BONUS: The Next Breakthrough in Virtual Nursing | With Bre Loughlin, RN, Founder & CEO of Nurse Disrupted
40:27
40:27
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40:27Featuring Bre Loughlin, MS, RN, Founder & CEO of Nurse Disrupted. The Digital Healthcare Experience presents a new bonus podcast series! The Next Breakthrough is where we spotlight entrepreneurs and digital pioneers on the leading edge in healthcare. Kicking it off with Bre’s journey from nurse to entrepreneur, driving innovation with her virtual n…
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Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74
12:07
12:07
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12:07Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…
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