Лучшие подкасты про Strategy Session (2024)

1
Customer Insight with Suzanne Claassen | Strategy Sessions 46:52

1d ago46:52

46:52

Suzanne is the Director CEE, Google Customer Solutions and a long time Googler. In this episode we discuss: Planning (or not) for a career How digital marketing has changed in the 25 years Has brand loyalty changed over the years Do you need to be always on with your marketing Talk to your customers Working across counties and customs Using AI as a…

1
Rise with Carrie Rose 42:36

16d ago42:36

42:36

Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America. In this episode we discuss: Business is just business Positioning for fast fashion Saying no to new business Using values in your agency When to say no to clients The Rise at Seven story The role of data in decision making Strategy v tactics Str…

1
The (Brand) Love Doctor Aaron Ahuvia 55:48

30d ago55:48

55:48

Aaron Ahuvia PhD is the world’s leading scientific expert on brand love. In this episode we discuss: How the brain works and what we know about love What it’s like working with Philip Kotler How we define love and why it matters to marketers How to build brand love What to do when brand love isn’t something you should aspire to Anthropomorphism and…

1
Stand Out Marketing with Rachel Okungbowa | Strategy Sessions 50:10

1M ago50:10

50:10

Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the ri…

1
Supporting Black Entrepreneurs with Blessing Mutamba 46:42

2M ago46:42

46:42

Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country. This is the second episode in the 2024 Black History M…

1
Strategy Sessions Live from Ulster Bank 56:15

2M ago56:15

56:15

This episode was recorded live at Ulster Bank as part of our mini series for Black History Month. It features David Levin and Charmaine McConville. In this episode we discuss: The early days of social media The challenges of growing a start up Acting on advice from loved ones The best petrol station in Ireland Whether Bradford or Leeds is better (i…

1
Marketing Miracle 51:19

2M ago51:19

51:19

Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss:• Organic and paid search playing nicely together• The importance of brands in search• Working for the darling of the British high street• Building effective teams• The differ…

1
Reimagine Brands with Allen Adamson | Strategy Sessions Podcast 49:43

3M ago49:43

49:43

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment. In this episode we discuss: Why Skype died The joy of a 1 page document Switching fr…

1
Creativity, Education & Technology with Dave Birss 1:16:10

6M ago1:16:10

1:16:10

Dave Birss is an educator, a recovering creative director and man used to spelling his last name over the phone. In this episode we discuss: Why producing unique work is hard What a creative director really does How Dave became a leading voice in AI Where AI can really help companies Where AI shouldn’t be used Why Dave won’t ever be employed by the…

1
Focus on Effectiveness with Ikram Mohideen 1:00:04

7M ago1:00:04

1:00:04

Ikram Mohideen is the Chief Strategy Officer at Shift Integrated, an independent agency in Sri Lanka. In this episode we discuss: Why quant doesn’t tell you everything The importance of testing and radical thinking Focus on effectiveness Marketing and advertising in a difficult economic climate Lessons from judging awards Does positioning exist Rec…

1
Magic Sauce Course 51:28

8M ago51:28

51:28

James Hayhurst is former MD of Leagas Delaney, Global Brand Equity Director for OMO/Persil at Unilever and the Founder of the Magic Sauce Course. In this episode we discuss: What makes great creative Why the agency / client relationship break down The importance of talking to your customers The Parents Promise LondonSEOXL ⁠ - use code Andi20 to get…

1
Dating Data With Lidia Infante 52:16

8M ago52:16

52:16

Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating. Recommendations Andi writing for JP Castlin’s Strategy in P…

1
Women's History Month Mini Series Review | Solo Episode from Guest Host Catherine McKernan 21:53

8M ago21:53

21:53

Catherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine. In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series…

1
B Corps and Concrete Clubs with Emma Mallett 50:52

9M ago50:52

50:52

Emma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast. In this episode we discuss: Working for a B Corp How marketing and sales can work better together Building a career Fighting back from life threatening adversity Recommendations Waking the Ti…

1
Books, Trolls, Feminism and Cinnamon Rolls and with Geraldine DeRuiter 1:16:06

9M ago1:16:06

1:16:06

Take The Heat, is out now. It’s a series of essays about food, feminism and fury. In this episode we discuss: Promoting a book The story behind If You Can’t Take The Heat Dealing with internet trolls Creativity Geraldine's Links If You Can't Take the Heat: Tales of Food, Feminism, and Fury The blog where it all started, I Made the Pizza Cinnamon Ro…

1
Stories to Stand Out with Aleya Harris 1:06:08

9M ago1:06:08

1:06:08

Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking. In this episode we discuss: The secret to successful public speaking Using stories to build your organisation Succeeding through adversity Being part of StoryBrand Und…

1
Take Some Risks with Duane Brown | Strategy Sessions 1:00:59

10M ago1:00:59

1:00:59

Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data. Top 3 things in this episode: Moving from delivery to strategy for clients Staying nimble in the face of changes by Google and Meta Lessons on pricing from the luxury sector Duane Brown Duane has been called an inte…

1
Diverse Insight | Review of Daryl Fielding’s Episode | Solo Episode with Andi Jarvis 21:45

10M ago21:45

21:45

In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on • Insights being the rocket fuel of marketing • Why diversity matters • How to plan a marketing career (spoiler alert: it’s hard) Links Daryl’s episode Dove Real Women campaign Andi Jarvis If you have any quest…

1
Better Marketing with Daryl Fielding | Strategy Sessions Podcast 1:35:13

10M ago1:35:13

1:35:13

Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies. In this episode we discuss: Diversifying marketing’s talent pool THAT Dove campaign The Brand Book The other books Daryl didn’t write Being a NED Marketin…

1
Finally! | Session 004 17:29

10M ago17:29

17:29

Summary In this episode of Hold Co strategy sessions, Mike Shoss covers the week from January 29th to February 2nd. He discusses his work with a consulting client and a website redesign. He also talks about a meeting with an innovation district company and a doctor's appointment. Mike shares his content creation efforts and the launch of a new webs…

1
Locked in | 003 18:01

11M ago18:01

18:01

Summary In this episode, Mike Shoss recaps the events of the week, including closing new partnerships for Milton Innovation and touring a potential co-working space. He discusses the importance of a content creation space and podcast studio, as well as seeking a partner for equipment sponsorship. Mike also analyzes business numbers and structure, p…

1
The Tesla Chasm | Review of Seth Godin's Ep | Solo Episode with Andi Jarvis 28:45

11M ago28:45

28:45

In this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson! • Tesla’s price cut – who was right? • The power of storytelling • Changing ourselves to change the world? LinksStorytelling on Strategy in Praxis with JP Castlin Mark Ritson on Tesla Mark Ritson on the Strategy Sessions David Mannhe…

1
Love Halton | Session 002 16:14

11M ago16:14

16:14

Summary In this episode, Mike Shoss provides an overview of his week and the activities within his holding company. He discusses meetings with potential partners, catch-ups with co-founders, and participation in events such as angel investment meetings and small business pitch competitions. He also highlights the progress of Lightworker, which has …

1
Marketing with Seth Godin | Strategy Sessions Podcast 48:12

11M ago48:12

48:12

Seth Godin is an author, a marketer and a climate activist but most of all he’s a teacher. He’s also an incredible podcast guest. In this episode we discuss: A $50billion mistake What the internet has in common with the rail road and oil Open v closed systems Wheeler’s Which and the value of the old school Smallest delightable audience (SDA™️) Tesl…

1
The Beta Test | Session 001 24:55

11M ago24:55

24:55

Summary In the first episode of Hold Co strategy sessions, Mike Shoss provides updates on his companies and projects, including ShossX, Epilogue, LiteWorker, and Milton Innovation. He shares personal reflections and challenges faced in his entrepreneurial journey. The updates include seeking new clients for Epilogue, building an AI consumer researc…

1
Premium Economy | Review of Rory Sutherland’s Episode | Solo Episode with Andi Jarvis 28:06

11M ago28:06

28:06

In this episode I review Rory’s second appearance on the Strategy Sessions. It’s a riot, as always, and covers hotels, trains and movies. The couple of bits I picked to focus on are: Rory’s most recent episode Rory’s first episode The LinkedIn post I reference Tom Critchlow’s episode on the Strategy Sessions…

1
Mad Masters With Rory Sutherland - Rory is Back for Part 2 | Strategy Sessions Podcast 52:39

1y ago52:39

52:39

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing. Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, …

1
The Friedman Doctrine for Marketers | Review of David Mannheim's Episode | Strategy Sessions Solo Episode 9:23

1y ago9:23

9:23

A review of David Mannheim's Strategy Session episode. Solo episode with Andi Jarvis. Shot live on location in Santo Domingo (watch it on Spotify or YouTube if you can - the fact it looks like a pit lane interview from F1 is entirely accidental). I cover the Friedman Doctrine and why brands matter to people. If you have any questions or want to tal…

1
Up Close and Personal with David Mannheim | Strategy Sessions 1:01:35

1y ago1:01:35

1:01:35

David built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan. In this episode we discuss: Learning the lesson of being too business obsessed What Disney can teach us about customer focus How Manchester United have messed up personalisation How Made With Intent is trying to cha…

1
Black History Month 2023 Mini Series Review | Solo Episode With Andi Jarvis | Strategy Sessions 21:20

1y ago21:20

21:20

This is the first solo episode of the Strategy Sessions. In this episode we discuss: What a dog poo podcast is Lessons from the BHM Mini Series Why Kevin’s episode had a major impacton me What equality through education means If you dive back into the archives, you’ll see I used to do a solo section in each episode but that died about the same time…

1
Data Stories with Thierry Ngutegure | Strategy Sessions 53:19

1y ago53:19

53:19

Thierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor. In this episode we discuss: The joy of a non linear path Learning from our community Why Bradford is bouncing How fusing ideas, cultures and thoughts creates greatness Launching his first product What’s the worst that could happen You …

1
Brand By Me with Collette Philip | Strategy Sessions 50:47

1y ago50:47

50:47

Collette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice. In this episode we discuss: • Knowing when a space isn't for you • How divide and conquer works in the workplace • Importance of language • Clarity in brand strategy • Hallmarks of bad brand st…

1
Black Creative Experience with Kevin Morosky | Strategy Sessions 1:02:37

1y ago1:02:37

1:02:37

Kevin Morosky is a Virgo, film director, and creative. He’s a community leader, a change maker, an author and a fascinating podcast guest. In this episode we discuss: A love letter to Black women Being black and queer and how that inspired Kevin’s first book How life influences the creative process Pocc & the community around it The influence of Bi…

1
Putting People into PPC with Anu Adegbola | Strategy Sessions 59:36

1y ago59:36

59:36

Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She’s also the founder of London’s PPC Live meet up. In this episode we discuss: Why paid media isn’t all spreadsheets and data How the PPC Live event started and why ‘done is better thanperfect’ PPCChat and how that became a podcast The role of tradi…

1
Marketing Innovation with Sherice Anibaba | Strategy Sessions Podcast 1:04:43

1y ago1:04:43

1:04:43

Sherice Anibaba learned her marketing fundamentals at McDonald’srestaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand. In this episode we discuss: Lessons from McDonald’s Staying customer centric How innovation really works Innovation within a heritag…

1
Season 4 Trailer Strategy Sessions is back next week 2:01

1y ago2:01

2:01

Eyup and welcome to the Strategy Sessions! We're back with the 4th season on Tuesday October. All the usual interviews you'd expect - this time with improved production. We're starting Season 4 with a mini-series-within-a-series for Black History Month (BHM) throughout October. I'll be releasing an episode a week throughout the month, featuring som…

1
Alchemy in Marketing with Rory Sutherland | Strategy Sessions Podcast 1:04:42

1+ y ago1:04:42

1:04:42

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best ⁠TED Talks⁠ you’ll ever see and the man behind ⁠MAD Fest⁠ a marketing, advertising and disruption event taking place in London 4 – 6 July. In this episode we discuss: Lionfish…

1
Hamptons Tech Week Special With Stephen Sabo 51:00

1+ y ago51:00

51:00

Hamptons Tech Week is back at the end of June. It’s one of the must attend events in the tech sector because of the incredible network of people who attend. Steve Sabo is the Co-Founder of the event and he explores what makes the event special. He’s also the Founder of Ethereal, a blockchain and Web3 consultancy, a massive golf fan and the CEO of V…

1
Making News Make Money With Barry Adams (Polemic Digital) 1:17:32

1+ y ago1:17:32

1:17:32

Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing. In this episode we discuss: The difference between ‘classic’ SEO and news SEO Google’s role as judge, jury and executioner for news organisations Social traffic v search traffic in news SEO How …

1
Equality in Marketing (Brighton SEO Special) with Azeem Ahmad 52:37

1+ y ago52:37

52:37

The day this podcast launches - Thursday 20th April 2023 - I'm speaking at Brighton SEO alongside Fabio Embalo (Viaduct Generation) and Azeem Ahmad about equality in marketing. Azeem hosts the Azeem Digital Asks podcast, so we did a joint episode to dive into the subject for a wider audience. In this episode we discuss: A simple explanation of mark…

1
Fractional Strategy with Bethan Vincent | Ep 11 S3 | Strategy Sessions Podcast 51:18

1+ y ago51:18

51:18

Bethan is the Founder and Managing Partner of Open Velocity, a marketing strategy consultancy,based York but working globally. In this episode we discuss: Should marketing be involved in product decisions? Building teams the P&G way Being the voice of the customer in the organisation Speaking the language of the business Marketing bubbles and why y…

1
Lessons From 50 Episodes | Episode 51 (aka Ep10 S3) | Strategy Sessions Podcast 50:29

2y ago50:29

50:29

Somehow we managed to get to 50 episodes. So we paused, got some regular listeners to come on and talked about lessons they’ve picked up from the show. Andi is joined by Jane Roper, Simon Caughey, Frank Olivo and Maret Reutelingsperger. In this episode we discuss: · Sarah Shimmons (Season1, Episode 22) – how to build a brand to drive revenue · Lily…

1
Economics for Marketers | Karina Doorley | Ep9 S3 | Strategy Sessions Podcast 1:00:04

2y ago1:00:04

1:00:04

Karina is an economist with the Economic and Social Research Institute (ESRI) in Ireland. She is also an Adjunct Associate Professor at Trinity College Dublin and a Research Fellow at the Institute for Labor Studies (IZA) in Germany, holds a PhD from University College Dublin has economics at Cambridge University. She’s easily the smartest person e…

1
Research & Insights In Marketing | Andrew Tenzer | Strategy Sessions Ep8 S3 1:03:07

2y ago1:03:07

1:03:07

Andrew uses research to drive brand strategy. His career in media includes stints at Channel 4, the BBC and Reach. Andrew also writes for Marketing Week. In this episode we discuss: The infamous Microsoft study of attention (and why it’s bum gravy) What the research into social purpose gets wrong (thanks to Marc Pritchard) How to spot and avoid bad…

1
Events, Agencies and Community with Noémie El-Maawiy | S3Ep7 1:04:27

2y ago1:04:27

1:04:27

Noémie El-Maawiy is the Head of Marketing at Viaduct Generation. In this episode we discuss: How Noémie got into marketing Event marketing – never really chatted to anyone on the show about events and you’ve got a background in them. Could be interesting Working for a mission led company – what does that mean and how does it match the commercial re…

1
Agencies, Evolved - with Ian McIntosh and Sinead Hall 1:06:20

2y ago1:06:20

1:06:20

Evolved is the leading UK performance marketing agency in Newcastle Upon Tyne. I am joined by co-founder, Ian McIntosh and Head of People, Sinead Hall. This episode is all about people, marketing, growing businesses and our exciting new partnership. In this episode we discuss: The amazing story of how Evolved went from 2 people to 60 in just 8 year…

1
Strategy Sessions Marketing Podcast with Mike Stevens, The DTC Playbook 56:03

2y ago56:03

56:03

Mike Stevens is the author of The Direct To Consumer Playbook, consultant and entrepreneur. In this episode we discuss: Mike’s career that ended up with him writing the book about DTC How DTC is evolving Products and if DTC has to be better than the alternatives Managing the rising customer acquisition costs that are hitting DTC margins Picking up …

1
Strategy Sessions Marketing Podcast with Pritesh Gadhia 48:46

2y ago48:46

48:46

Pritesh is the Managing Director of Accenture Song. In this episode we discuss: Who Accenture Song are and what they do Managing the rebrand from Accenture Interactive to Accenture Song Streamlining dozens of companies under the new brand Managing the human implications of a rebrand The benefits of merging data and creativity The new brand of CMOs …

1
Strategy Sessions Marketing Podcast with Peep Laja 48:08

2y ago48:08

48:08

Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast. Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends. In this episode we discuss: Is the story the strategy? What happens when some idiot hijacks your LinkedIn posts The lessons from the H…

1
Strategy Sessions Marketing Podcast with Jane Maher 56:16

2y ago56:16

56:16

Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021. In this episode we discuss: This history of free now and why it’s more than a ride hailing app The challenge facing marketing in a competitive space Brand v performance marketing The roll of CSR for Free Now How you balance global and local mark…

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