Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
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Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His …
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The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes
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Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.…
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2025 eCommerce Predictions: 25 Things to Expect
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Subscribe to our Newsletter → https://subscribe.2xecommerce.com/ --- In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable in…
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Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: h…
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6 Essential Actions to Win Q1 and Crush 2025 → Kunle Campbell
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Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: h…
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Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić
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In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for s…
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$40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah
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In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the imp…
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How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
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Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neurosc…
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How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou
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This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical …
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How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations In this episode of the 2X …
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How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep458/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform th…
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The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insi…
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How Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an …
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Turning Operations into a Profit Center → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep455/ In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommer…
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How to Win this Q4 → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win d…
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How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep453/ S9 EP54: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical c…
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Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep451/ S9 EP53: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-comm…
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The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP53: In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerc…
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From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that foc…
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Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com S9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kath…
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In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-ti…
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In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to …
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In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer …
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In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and eff…
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In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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