This podcast will teach you how to be the best you enjoy.
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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How To Create Relevant, Unique, True To Brand Content For Your D2C Brand
33:00
33:00
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33:00
In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like …
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How To Better Capture & Use First Party Data To Guide Your D2C Strategy
39:10
39:10
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39:10
In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party …
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Creative & Useful Ways To Increase Your Average Order Value
38:17
38:17
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38:17
In this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cat…
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Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions
35:36
35:36
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35:36
In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce pro…
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The Evolution of E-commerce Email Marketing: Trends, Tools, and Predictions for Maximizing Your Brands Growth
36:47
36:47
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36:47
In episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially …
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Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing
32:53
32:53
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32:53
In episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old custome…
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How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand
34:42
34:42
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34:42
In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full …
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Selling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For Growth
24:18
24:18
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24:18
In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and …
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Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts
35:59
35:59
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35:59
In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and mes…
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Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value
38:38
38:38
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38:38
In this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple b…
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Ecommerce SEO - Advanced SEO Strategies For Scaling Your D2C Brand
37:09
37:09
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37:09
In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advo…
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Cracking The Amazon Code: Strategies For Growing Your Brand In 2024
41:31
41:31
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41:31
In this episode, host Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024. The discussion covers emerging challenges for sellers, including the use of artificial intelligence (AI) in enhancing sales strategies, navigating increasing competition, and managing rising costs on the platfor…
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Tiktok Shops - How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok
44:43
44:43
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44:43
In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting…
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Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement
44:44
44:44
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44:44
In this episode of "7 Figures and Beyond," host Greg Shuey introduces the podcast as a vital resource for D2C brand owners and marketers looking to scale their e-commerce businesses. The episode kicks off with an important announcement by Greg regarding the latest Google Core algorithm update, which heavily impacts websites producing AI content. He…
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How To Generate Cash To Fund Your Ecommerce Marketing By Taking Advantage of Shipping Refunds
31:47
31:47
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31:47
In this episode, host Greg Shuey introduces a conversation centered around a unique yet critical aspect of business operations for e-commerce brands: capturing unclaimed shipping refunds from FedEx and UPS. He highlights the importance of this topic by noting that many businesses might be missing out on substantial savings each month. This episode …
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Scaling Your Ecommerce Brand By Fishing In Ponds & Meeting Your Customers Where They Spend Time Online
32:34
32:34
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32:34
In this episode, Greg Shuey and Laurel Teuscher delve into strategies for identifying and engaging with potential e-commerce customers online. Laurel, the VP of services at Stride and an e-commerce expert, emphasizes the importance of understanding where your ideal customers spend their time on the internet. She advocates for using tools like post-…
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1
Adapting To Market Shifts To Accelerate Your D2C Growth
42:11
42:11
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42:11
In this episode, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that creates UV light sanitizers for phones and was featured on "Shark Tank." Dan shares his entrepreneurial journey, starting from his early days of working odd jobs to co-founding PhoneSoap and navigating the ups and downs of entrepreneurship. He d…
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Scale Your D2C Brand By Taking Your Customer Data Collection To The Next Level
36:13
36:13
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36:13
In this episode, host Greg Shuey talks with Steven Bell from KnoCommerce, a company specializing in customer data collection through post-purchase surveys. The conversation begins with Steven sharing his journey into the eCommerce world, which saw him leveraging his background in fitness accessories to secure a position at KnoCommerce by reaching o…
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1
Double The Effectiveness Of Your Ecommerce Marketing With Qualitative Customer Data
23:24
23:24
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23:24
In this episode, host Greg Shuey explores the powerful role of qualitative data in enhancing marketing strategies. He emphasizes that qualitative data—gathered through methods like surveys, interviews, and product reviews—provides deep insights into who your ideal customers are, their needs, and their behaviors. This episode aims to guide listeners…
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Improve Your Ecommerce Conversion Rates With High Performing Product Pages
42:04
42:04
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42:04
In this episode, host Greg Shuey excitedly introduces changes to email deliverability requirements from Google and Yahoo, encouraging listeners to set up DMARC policies for their domains. Transitioning into the main topic, Greg welcomes guest Chris Dayley, founder of Smart CRO, a conversion rate optimization agency specializing in e-commerce. Chris…
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1
Increase Your Ecommerce Marketing Success With Customer Research & Data Mining
33:54
33:54
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33:54
In this episode, host Greg Shuey introduces the podcast's first guest, Laurel Teuscher, who is the VP of services at Stryde. This episode pivots from the solo casts of the previous episodes to a discussion centered around consumer research and data mining. Greg highlights the importance of focusing on customers, a theme he discussed in his 2024 pre…
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1
2024 Ecommerce Marketing Predictions
24:09
24:09
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24:09
In the second episode of the "7 Figures & Beyond" podcast, host Greg shares the challenges he faced distributing his first episode across major podcast directories, particularly Apple podcasts, and humorously notes the statistic that 90% of podcasters quit after their third episode. He assures listeners of his commitment to the podcast, setting the…
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1
The State of Ecommerce - January 2024
23:43
23:43
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23:43
In the inaugural episode of the podcast "7-figures and beyond," host Greg introduces the podcast as a resource aimed at helping brand owners and marketers elevate their businesses into the multi-million dollar revenue range. He outlines the podcast's focus on delivering actionable insights through careful guest selection and topic coverage. Greg, w…
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