Лучшие подкасты про Accidental Marketer (2024)

1
Is Your Business the only B2B Immune to Ozempic’s Impact? 16:50

11d ago16:50

16:50

In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management, and its potential impact on B2B businesses across various industries. Join us as we explore how this medical breakthrough is reshaping consumer behavior, healthcare trends, and industry dynamics.…

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 19:07

29d ago19:07

19:07

In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.…

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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 18:51

2M ago18:51

18:51

In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting…

1
What B2B's Can Learn from This Year's Best Super Bowl Ads 18:54

3M ago18:54

18:54

In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.Impact Planning Group

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 23:19

3M ago23:19

23:19

In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have. In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.Impact Planning Group

1
What B2Bs Can Learn From 2023’s Top Marketing Stories 18:32

4M ago18:32

18:32

In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.…

1
How to Prepare for When Innovation is Actually Slower Than Expected 16:03

4M ago16:03

16:03

The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.…

1
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 16:32

6M ago16:32

16:32

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle.Impact Planning Group

1
Claritin's Allergy Crusade: A Breath of Fresh Marketing 18:56

7M ago18:56

18:56

In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ bro…

1
The Different “Flavors” of Marketing Part 3 19:26

8M ago19:26

19:26

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the role of tools in building strategic plans. They emphasize the importance of a structured approach to marketing and how tools can enhance creativity and innovation rather than stifling it. The hosts debunk the misconception that tools…

1
Value Amplified: AI's Role in Supercharging Customer Offerings 20:19

9M ago20:19

20:19

There is much talk about how Artificial Intelligence (AI) can make work much more efficient. However, in this podcast, the team delves into how AI acts as an amplifier, magnifying the value of your products and services to deliver unforgettable experiences for your customers.Impact Planning Group

1
The Different “Flavors” of Marketing Part 2 19:22

10M ago19:22

19:22

In this podcast, the team goes deeper into a previous discussion about how marketing is done in different organization. The team dives deeper into the need for organizations to be unified in its purpose for marketing; and for marketing to act as the customer advocate while working collaboratively with sales and other departments to drive business s…

1
What Can Be Learned from Tesla’s Recent Price Changes? 18:37

11M ago18:37

18:37

In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing strategies in the evolving electric vehicle market. They highlight how Tesla has dropped its prices twice in recent months, resulting in a reduction of over 20% on some models. The hosts explore the reasons behind this pricing strategy,…

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3 20:00

11M ago20:00

20:00

In this podcast episode, Mary, Sean and Tom discuss the surprising merger between the PGA and LIV Tour that shocked the sports world. This podcast episode provides insights into the factors behind the merger, highlighting the importance of innovation, competition, and agility in today's rapidly changing business landscape. The team explores the imp…

1
Could the Disney Plus Success Lead B2Bs to Go Direct? 18:50

12M ago18:50

18:50

In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. The case provides surprising lessons for B2Bs who are considering supplementing their distribution channel with direct-to-end-user communication to create pull-through demand.Impact Planning Group

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2 19:18

1y ago19:18

19:18

The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from it. Their analysis looks at how the battle between the PGA and LIV Tours mirrors the competition in many different B2B industries. The group discusses how B2B companies make the decision on whether to be a closed o…

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy 19:28

1y ago19:28

19:28

Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. Such is the case with the fight between two professional golf tours – the incumbent #1 North America-based PGA Tour and its new challenger, the Saudi Arabian government- backed LIV Tour. Over the course of this episode and the next…

1
The Different “Flavors” of Marketing 17:44

1y ago17:44

17:44

There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of companies, and the issues that are raised by not having a clear definition of the specific responsibi…

1
Can a Strategy Improve Your Company’s Culture? 19:52

1y ago19:52

19:52

Can a great strategy change a company’s culture for the better? A healthy strategic process includes a focus on customers, cross-functional participation, debate, great facilitation and aligned decision-making. Companies that want to improve their culture often find that these are the exact things they want to change about the current state. Listen…

1
Strategies to Proactively Manage Risk 17:02

1y ago17:02

17:02

In previous episodes, the team discussed the concepts of prioritizing and managing risk. In this third podcast on the topic the team talks about the actions and strategies a firm can take to proactively manage risk, based on which of the four approaches they decide on. A special emphasis is placed on examples of how companies are mitigating risk, b…

1
How to Identify, Classify and Handle Risk 18:43

1+ y ago18:43

18:43

So how do you anticipate risks? And once you’ve identified risk, how do you know which are the important ones to focus on? Finally, what do you do to manage risks in your company?In a second podcast on the topic of risk, the team discusses how to brainstorm a wide range of risks. They also introduce a simple two-dimensional framework for classifyin…

1
How Risk Creates Opportunity for Strategic Marketers 18:15

1+ y ago18:15

18:15

Wars, inflation, supply chain issues, soaring interest rates, pandemics — it’s easy to look at these current risks as reasons for underperformance. But is that the mindset of a successful strategic marketer? In this Accidental Marketer podcast, the team discusses how risk effects everyone, and how volatility can create huge opportunity.…

1
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year 16:18

1+ y ago16:18

16:18

What can we learn from the wins and the misses of 2022? On a special episode, we at the Accidental Marketer sat down and discussed our favorite stories from this year as we also anticipate what’s to come in 2023.Impact Planning Group

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S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times 20:54

1+ y ago20:54

20:54

As inflation continues at a high level, marketers who have created strong brands are reaping rewards. How can marketers improve the strength of their brand image right away, so that they can whether inflationary times and weak business cycles in the future? Mary, Sean and Tom are all over this topic in this podcast episode.…

1
Company Culture and Marketing Solutions With Greer Lynch of Leaf Logistics 46:32

1+ y ago46:32

46:32

Greer Lynch is the Marketing Lead at Leaf Logistics. Leaf Logistics provides resilient transportation planning and execution to its clients to gain network efficiencies and unlock a forward view of tomorrow's transportation market. The company is building a more transparent industry-wide network that reveals exponentially more opportunities for net…

1
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike 16:08

1+ y ago16:08

16:08

Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them. Earlier this year, Netflix’ seemingly benign campaign to increase fees by a few dollars cost them over 600,000 subscribers and $50+ billion in market cap! What happened? The team discusses what they believe to be the strategic mistakes…

Подкасты, которые стоит послушать

Подкасты на тему Accidental Marketer

Подкасты, которые стоит послушать

1
The Accidental Marketer Podcast

Impact Planning Group

1
The Accidental Marketers Podcast

Josh Elkin and Ben Yost

1
Is Your Business the only B2B Immune to Ozempic’s Impact? 16:50

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 19:07

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 18:51

1
What B2B's Can Learn from This Year's Best Super Bowl Ads 18:54

1
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 23:19

1
What B2Bs Can Learn From 2023’s Top Marketing Stories 18:32

1
How to Prepare for When Innovation is Actually Slower Than Expected 16:03

1
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 16:32

1
Claritin's Allergy Crusade: A Breath of Fresh Marketing 18:56

1
The Different “Flavors” of Marketing Part 3 19:26

1
Value Amplified: AI's Role in Supercharging Customer Offerings 20:19

1
The Different “Flavors” of Marketing Part 2 19:22

1
What Can Be Learned from Tesla’s Recent Price Changes? 18:37

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3 20:00

1
Could the Disney Plus Success Lead B2Bs to Go Direct? 18:50

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2 19:18

1
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy 19:28

1
The Different “Flavors” of Marketing 17:44

1
Can a Strategy Improve Your Company’s Culture? 19:52

1
Strategies to Proactively Manage Risk 17:02

1
How to Identify, Classify and Handle Risk 18:43

1
How Risk Creates Opportunity for Strategic Marketers 18:15

1
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year 16:18

1
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times 20:54

1
Company Culture and Marketing Solutions With Greer Lynch of Leaf Logistics 46:32

1
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike 16:08

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