A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.
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Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
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Leveling up in life, business, sales, marketing, and mindset 🦍
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How do I get more customers? How to I run facebook ads for my business? How do I maximize my marketing efforts? Why aren’t my ads working? Welcome to the Ad Agency Live Podcast where we will answer ALL of these questions and so much more! Three times a week, host Zach Radford brings you marketing tips, facebook ad strategies, online business hacks, ad audits, book reviews and inspirational stories that can help YOU grow your business by leveraging online marketing. What do you say? Are you i ...
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Mary Beard, Professor of Classics at the University of Cambridge, provides an audio guide to artworks, artefacts and objects made in bronze included in Hauser & Wirth's presentation at Frieze London 2017 'BRONZE AGE c. 3500 BC – AD 2017'.
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Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
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CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shoppingAd Age
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How GoGo Squeez learned it had Gen Z and millennial fans
22:13
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22:13
GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new productsAd Age
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How Ben & Jerry’s is thinking about activism post Unilever spin-off
20:33
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20:33
The ice cream maker has had to balance is social justice views and being part of a packaged food giantAd Age
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Reckitt’s Fabrice Beaulieu on how the company is using AI
26:44
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26:44
Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.Ad Age
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Nissan’s top marketer on making the car the star
21:40
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21:40
Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.Ad Age
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Inside Scrub Daddy’s TikTok collaborations
24:43
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.Ad Age
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Behind Jomboy Media’s creator-led sports platform
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19:41
COO Courtney Hirsch discusses brand deals and TV rightsAd Age
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Why Milani Cosmetics is leaning into women’s sports
21:31
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21:31
Beauty brand’s new campaign showcases endurance testing on its makeup productsAd Age
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Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
19:31
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19:31
CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsAd Age
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How Gopuff is leaning into instant commerce with new marketing and offerings
25:57
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25:57
Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthAd Age
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How Ford is finding new audiences
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19:40
Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Ad Age
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Inside Piece of Cake moving company's influencer marketing strategy
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27:33
Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Ad Age
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How Mercedes is adapting to the EV slowdown
20:19
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20:19
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Ad Age
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Inside Pepsi’s food-focused marketing
21:11
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21:11
Jenny Danzi discusses ‘Better with Pepsi’ campaignAd Age
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Behind Pabst’s embrace of ‘alternative’ marketing
22:20
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22:20
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansAd Age
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How Vuori’s new CMO plans to build the brand
22:01
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22:01
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionAd Age
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How eBay is using AI to recommend products and improve creative
21:07
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21:07
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAd Age
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How Opill is marketing the first over-the-counter birth control pill
20:01
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Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Ad Age
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How Smucker is adjusting its media mix to reach Gen Z
26:14
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26:14
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Ad Age
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How Babylist grew from a baby registry site to a $400 million media and commerce business
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21:29
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAd Age
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Inside the Thomson Reuters rebrand with CMO David Carrel
25:15
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Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Ad Age
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How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
21:17
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21:17
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersAd Age
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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
25:51
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‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysAd Age
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Why Zappos remains customer-centric after 25 years
20:31
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CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryAd Age
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How to make first-party data work for your brand, presented by Vericast
16:59
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Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Ad Age
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VAB’s Sean Cunningham on what marketers should know about media
24:24
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24:24
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Ad Age
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How Dunkin’s Super Bowl spot came together
27:00
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27:00
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastAd Age
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Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
21:03
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21:03
After recently acquiring Radisson, the hotelier is integrating its marketing and technologyAd Age
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How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
22:24
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22:24
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadAd Age
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Why Visa is hitching a ride with Formula 1
20:39
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20:39
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingAd Age
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Why Merrell and Saucony are taking more creative in-house
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16:30
Creative Director Kelly Warkentien talks about being more cost effective and flexibleAd Age
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Ad targeting and climate change
19:44
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19:44
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Ad Age
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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
26:16
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26:16
Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Ad Age
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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
19:16
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New CMO breaks down his priorities and offers Super Bowl adviceAd Age
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How Juliet Wine is making boxed wine more upscale
24:35
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24:35
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Ad Age
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How GoDaddy is helping entrepreneurs go digital
19:29
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19:29
CMO Fara Howard talks about the role of TikTok and AI for GoDaddyAd Age
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2023 Marketers of the Year
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Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Ad Age
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How True Religion is marketing its Gen Z comeback
20:44
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20:44
Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansAd Age
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How Listerine fights inequities and finds opportunities
19:40
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19:40
Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Ad Age
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Tubi’s strategy for maintaining Super Bowl momentum
26:51
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26:51
The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Ad Age
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Inside beverage brand Recess’s new marketing and distribution strategy
21:08
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21:08
Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyAd Age
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Formula 1 comes to Vegas—how brands can capitalize
19:23
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19:23
TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.Ad Age
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Behind Victoria’s Secret’s rebrand and what comes next
19:19
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19:19
The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionAd Age
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How Southwest Airlines plans to restore consumer confidence this holiday season
16:27
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16:27
After last year’s meltdowns, the carrier is investing in technology and communicationsAd Age
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Reckitt CMO on delivering performance, brand loyalty and diversity
27:44
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27:44
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…
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From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
20:21
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20:21
CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueAd Age
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Fender Music’s Evan Jones on growing an already iconic brand
27:12
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27:12
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…
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Inside Susan Alexandra's recent brand partnerships
19:47
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19:47
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.Ad Age
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Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta
23:59
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23:59
Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.Ad Age
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Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
19:31
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19:31
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketingAd Age
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