Agency Highway is a podcast for digital agencies who want to grow, earn more and work less. Episodes are a mix of quick wins, interviews with people who are doing amazing things, tools, tips and resources that will help you grow your agency and build the life that you want.
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146 - 6 stages to scaling your agency with Jason Swenk
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38:20
Jason Swenk has coached 1000s of agencies through their journey. It’s not always clear what you need to do to get to the next level. Jason has mapped out the digital agency growth lifecycle into a 6-stage, mountain-themed journey. In this episode, you’ll learn how to work out what stage you’re at and what you […]…
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145 - Building your referral engine with Gabrielle Chipeur
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Gabrielle Chipeur from the Well Paid Creative has a cool system for generating more referrals from clients. You’ll learn how to build your referrals, get better clients and make the most out of the ones you already have. Resources mentioned in the episode Well Paid Creative Website - tons of free stuff and resources there […]…
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144 - Creating amazing experiences for your clients with Taylor McMaster
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36:25
Want to create amazing experiences for your clients? Taylor McMaster from Dot and Company is here to share how you can do just that. You’ll learn what kind of things you can do to delight your clients, how to turn that into a process and how to hire amazing account managers. Resources mentioned in the […]…
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143 - How to make LinkedIn work for you with Nicole Osborne
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51:21
If LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients. In this interview you’ll learn how to create your personal brand, what you should include on your profile and how to build your network […]…
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142 - Delegating and preparing for exit with Kenny Schumacher
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36:31
Kenny Schumacher has built and sold multiple productized services. In this interview you’ll learn what roles he delegated first, and how he was eventually able to remove himself from the business. Resources mentioned in the episode Closin Connect with Kenny LinkedIn Twitter Instagram About Kenny I graduated college in 2016 with finance and accounti…
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141 - Growing your business with Twitter with Samar Owais
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Samar Owais has chosen to stay small instead of growing an agency. For some people, the idea of running an agency just isn’t for them - and that’s OK. In this episode, you’ll learn how Samar has grown her business, how to network with Twitter, and what she is doing to scale. We cover: Niching […]James Rose
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140 - Are you committing conversion crimes with Quinn Zeda
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User testing can dramatically increase your website conversions. It’s also a service that you could roll into your higher tier website maintenance plans. Quinn Zeda from Conversion Crimes joins the show for an amazing, insightful conversation on user testing. Learn how to run tests, how to recruit testers, how to interpret the results and more. […]…
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139 - Planning websites the right way with Jo Minney
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This episode was going to be called “WTF is Information Architecture,” but that would have probably made you tune out. I asked my friend Jo Minney to come on the show to answer exactly that question. She has an amazing process for planning websites that I found extremely interesting. It’s a professional way to plan […]…
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138 - Hiring amazing VAs with Andy Cabasso
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54:58
Do you dread hiring people? It can be such a time consuming process. But in this episode, you’ll learn how to create a simple, semi-automated process that helps you find the best candidates fast. Andy Cabasso from Postaga shares his process - the strategy, places to look for candidates, and tools to use. Resources mentioned […]…
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137 - What clients look for in an agency with Foti Panagio
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42:57
What do clients look for in an agency? Foti from Growth Mentor joins the show for a casual chat about the good, bad and ugly experiences he’s had working with agencies. You’ll get some ideas on how you can stand out, and how to put your potential clients' mind at ease and overcome objections. This […]…
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136 - Automation for agencies with Olivia Look
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54:06
Automation can have a dramatic effect on your agency, especially if you find yourself overworked and underpaid. Olivia Look from The Automated Agency joins the show for a chat about tools and processes that will help your team get more done. Resources mentioned in the episode Jimmy’s automated client onboarding video Notion Coda Connect with […]…
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135 - Using creative briefs to work effectively with Leticia Rita
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40:28
To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in […]…
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134 - Growing your agency through tech partnerships with Alex Glenn
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Do you help your clients implement software in their business? If you aren’t involved in the partner programs for that software, you’re leaving money on the table. In this episode with Alex Glenn from PartnerHub, you’ll learn how to leverage software partner programs to get exposure, generate leads, increase revenue and even improve your SEO. […]…
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133 - Productizing outside the box with Kris Croucher
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48:29
Kris from Just After Midnight has productized a service that many would write off as un-productizable. His story has so many practical tips around how to run a productized service in tandem with your existing agency. You’ll learn how to structure your team, common mistakes to avoid, how to create boundaries and much more. Resources […]…
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132 - Increasing your conversions with Kurt Philip
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In this episode, Kurt Philip from Convertica shares some simple ways you can increase conversions on your own, or your clients’ websites. You’ll learn about how to increase trust, where to focus your efforts and how to learn more about Conversion Rate Optimization. Resources mentioned in the episode Website - Convertica Connect with Kurt LinkedIn […
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131 - Creating a spin-off productized service with Chris Willow
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If you’ve ever thought about creating a productized service, this episode is for you. Chris WIllow from Service Provider Pro joins the show to talk about what’s working in productized services, how to get started without risking your current brand, and how to create processes. Connect with Chris Twitter Facebook YouTube About Chris I'm the […]…
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130 - Retaining clients through technology with Shaun Clark
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Shaun Clark from GoHighLevel joins the show to talk about client retention. Selling technology to clients is an under-utilised channel by agencies, yet it can be highly lucrative. On top of that, it can make them more likely to remain a client, even while they’re taking a break from your services, making it easier to […]…
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129 - Agency differentiation and CRO as a service with Peep Laja
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55:39
Peep Laja from CXL joins the show to tackle two awesome topics. First, you’ll learn how you can differentiate your agency from the thousands of others out there. Everyone talks about niching down, but few dig into the “how” to the level that Peep shares in this interview. Second, if you’ve thought about offering, or […]…
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128 - How to get clients through YouTube with Rob ORourke
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48:09
A YouTube channel can help you land clients easier than you might think. Rob ORourke from Fox Web School shares how that can be so, as well as tips on how to start your channel, get more subscribers and what equipment to use. Resources mentioned in the episode Fox Web School YouTube Brian Dean on […]…
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127 - How to hire amazing people with Anna Shcherbyna
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This is an absolute beast of an episode. Anna Shcherbyna from Remotivate joins the show to share a start-to-finish playbook on how to hire amazing employees. The conversation covers where to go to find people and all the steps to go through to make sure they’re a great fit before you hire them. Resources mentioned […]…
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126 - Embracing imposter syndrome and fear with Freshbooks co-founder Mike McDerment
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If you deal with imposter syndrome and fear in your business, you’re in good company. Today’s guest, Mike McDerment, is the co-founder of Freshbooks. His company has a team of 500 and he still faces it on the regular. In this episode you’ll learn how to put a positive spin on imposter syndrome to grow […]…
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125 - Create and automate a reviews service with Garrett Sussman
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If you’re on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]James Rose
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124 - Better social campaigns for your clients with Tim Hill
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If you help your clients with their social media, this is an interview for you. Tim Hill from Social Status joins the show to discuss how to run better campaigns. You learn about setting goals, which channels to target, what content to produce and how to generate amazing reports for your clients. Resources mentioned in […]…
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123 - Growing your agency with a virtual summit with Krista Miller
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45:11
A virtual summit can create an insane amount of awareness for your agency in a short time. You’ll bring together experts that serve your target audience, which creates relationships. You’ll also get in front of potentially hundreds or thousands of your target audience as attendees. Krista Miller has been helping people run profitable virtual summit…
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122 - Scalable link generation for clients with Andy Cabasso
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Andy Cabasso from Postaga joins Agency Highway to share what’s working in creating link generation campaigns for clients. SEO can be a great source of recurring revenue for agencies, so if this is a service you already offer or are thinking about offering, give this episode a listen. Resources mentioned in the episode Postaga blog […]…
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121 - Case studies that convert with Anfernee Chansamooth
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Case studies can be instrumental in converting potential clients. In this interview, Anfernee Chansamooth from Simple Creative Marketing shares some brilliant tips for you to use case studies to your advantage. You’ll learn how to get them, how to write them and where to share them for maximum impact. Resources mentioned in the episode Anf’s […]…
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120 - Outsourcing content with Steve Pockross
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Steve Pockross from Verblio joins the show to discuss how agencies can outsource quality content for their agencies. Content can be very hard to outsource and still ensure great quality (things people actually want to read). The tips in this interview will help you fix that. Resources mentioned in the episode Verbio Website The Verbio […]…
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119 - Virtual client pitches with Alex Price
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This year has forced a lot of change - and the ways you can pitch clients is one of them. Alex Price has switched his agency to virtual pitches. In the process, he’s learned that there are actually a lot of benefits to doing it this way. Here’s how you can win more pitches without […]James Rose
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118 - Systems & processes for agencies with Gray MacKenzie
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Gray MacKenzie, founder of ZenPilot, has helped countless agencies with their processes, greatly increasing their profitability in the process. In this interview you’ll learn how your digital agency should create and store processes to become a much more efficient operation/ Resources mentioned in the episode ClickUp for agencies Connect with Gray …
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117 - Get rich in the deep end with Brent Weaver
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Brent Weaver from UGURUS joins the show to share how you can get rich by owning your market. Choosing your niche is a bit like dating - you can try a few before having to commit and get married to it. We cover how to choose your niche without alienating your existing client base, how […]James Rose
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116 - Telling clients their logo sucks with Ross Kimbarovsky
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44:21
When you start working with a client and you realise their current brand assets suck, things get difficult. Do you just tell them their logo sucks? Or do you try to pitch a rebrand and risk a backlash? Ross Kimbarovsky from Crowdspring joins the podcast to share how to navigate this situation and how you […]…
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115 - The art of listening with Kelly Campbell
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Kelly Campell is a consultant who helps agency leaders transform their life and their agency. In this episode, you’ll learn how to develop your listening skills, how to improve your empathy and how to apply that to pitching your clients. Resources mentioned in the episode Website Connect with Kelly LinkedIn Twitter Instagram About Kelly Kelly […]…
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114 - Agency lead generation with John Doherty
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45:40
John Doherty from Credo joins the show to talk about agency lead generation. John has been involved with 125 million in closed leads for agencies over the last 5 years so he knows a thing or two. In this episode you’ll learn what most agencies are doing wrong, how to turn a lead into a […]James Rose
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113 - How to hire great salespeople with Joey Gilkey
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42:48
Sales is an area that many agencies struggle with. In this interview, Joey Gilkey from Sales Driven Agency shares how you can hire great salespeople to dramatically grow your agency. You’ll learn where to start, how to set up the processes and how much to pay salespeople. This was one of my favourite episodes to […]…
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112 - Reporting for agencies with Robert Patin
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38:59
Reporting isn’t a sexy topic, but it can make or break your business. Robert Patin consults with creative agencies to help them become more profitable while maintaining a great culture. In this episode, you’ll learn: What you should track How to get buy-in from your team How to build a dashboard Resources mentioned in the […]…
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111 - Moving on from SaaS to build an agency with Dave Schneider
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31:41
You hear a lot of stories about people selling their agency and moving onto products. Dave Schneider has gone the other way. In this casual interview, you’ll learn why running an agency can be so attractive, the pros and cons and how Dave attracts clients for his agency. Resources mentioned in the episode Shorlist.io website […]…
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110 - Get more clients with a podcast tour with Kai Davis
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46:15
This interview is a start-to-finish playbook on how to find and get on podcasts. There is a TON of benefit to going on podcasts for agency owners. They are a great source of leads, help you build relationships and are amazing for building your authority. Kai Davis shares the entire process - where to start, […]…
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109 - Hyperlocal marketing with Gary Kagan from Yelp
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40:06
You might know Yelp for their restaurant reviews… but did you know 50% of what they do is for OTHER verticals? This means there is a huge opportunity for you to help your clients generate more business from Yelp. On top of that, it’s another marketing channel for your own agency. Tune into this episode […]…
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108 - Do less work and make more money with value-based pricing with Jonathan Stark
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Do less work and make more money with value-based pricing with Jonathan StarkJames Rose
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107 - Productive team meetings with Kimberly Lipari
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34:38
Do team meetings feel like a waste of time? Kimberly Lipari from Valet.io joins the show to explain how they’ve changed their team meetings to run much more efficiently. Resources mentioned in the episode Website - valet.io Connect with Kimberly LinkedIn Facebook Twitter About Kimberly My name is Kimberly Lipari and I live just outside […]…
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106 - Metrics to track with Michael Wark
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41:00
Michael Wark from Bean Ninjas joins the show to talk numbers, profitability and team culture. There were a lot of nuggets in here including what numbers to track, how to get your cash flow in order and maintaining culture in a remote work environment. Resources mentioned in the episode Search console reporting dashboard Pricing websites […]…
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105 - Creating a portfolio that actually converts with Preston Lee
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39:52
Many agency portfolios end up as a dumping ground for previous projects. In this interview, Preston Lee from Millo.co describes how you can create a portfolio that prospects actually want to look at and that helps convert them to clients. Resources mentioned in the episode Honeybook post on optimizing your portfolio Related resources Check out […]…
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104 - Using content to get better clients with Martin Huntbach
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35:36
Martin Huntbach from Jammy Digital looks at content in a different way than most agencies. In their agency, content is used as a client filter. Content helps set client expectations and helps clients self-select if they are a good fit. This means they tend to get better clients that are a joy to work with. […]…
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103 - A productized agency journey with Brian Casel
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36:42
Brian Casel has built a productized agency that only requires 2-3 hours of his work each week. In this interview you’ll learn how he transitioned from a traditional agency into a productized service and ultimately built his SaaS product, ProcessKit. Resources mentioned in the episode AudienceOps - blog content productized service ProcessKit Process…
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102 - Automated lead generation with Dan Englander
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45:31
Dan Englander from Sales Schema joins the show to talk about automated lead generation for digital agencies. If you’re thinking about outreach and are not sure how to make it work, or how to stand out from all the noise, this interview is for you. Resources mentioned in the episode Dan’s webinar on crisis prospecting […]…
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101 - Process as a service with Pip Meecham
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41:26
Pip Meecham creates organised goodness out of businesses that are a jumbled mess. This interview goes into some of the biggest mistakes people make when it comes to process, how you should look at improving your own processes and maybe even adding it as a service in your agency. Resources mentioned in the episode ProjectBox […]…
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100 - Mega episode: Most common agency problems
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Triple digits! This is a two-part episode. I invited 2 friends onto the show who have been helping agency owners in various Facebook communities for a long time - Nick Gulic & Corey Dodd. Part 1 flips the script and they interview me about how the podcast has helped our business, what has changed over […]…
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099 - How to make your agency more profitable with Marcel Petitpas
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27:15
Marcel Petitpas from Parakeeto joins the show to talk agency profitability. Getting more clients sounds good on paper, but can make things worse if you aren’t tracking the right things. Here’s how you can begin increasing the bottom line profit you make and some agency benchmarks to see how you stack up. Resources mentioned in […]…
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098 - WordPress security for agencies with Akshat Choudhary
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49:14
The founder of BlogVault & Malcare, Ahskat Choudhary joins the show to talk WordPress security. If you’ve run an agency for a while, you’ll no doubt have had to clean up after some malicious code or dealt with websites getting hacked. In this chat, you’ll learn what you need to do to reduce the likelihood […]…
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097 - How to create your processes with Say Gabriel
37:11
37:11
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37:11
Say Gabriel from Anansi Content joins the show to talk process & SOPs. So many business owners resist creating processes because they don’t have the time, but Say’s strategies drastically simplify what you need to do. Even if you’ve already begun creating your processes, there is plenty of epic advice in this interview. Resources mentioned […]…
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