Лучшие подкасты про Agency Leaders (2024)

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Have agencies listened too well to the “be strategic” mantra? 18:29

15h ago18:29

18:29

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair …

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AI should be your agency’s friend, not foe 18:20

8d ago18:20

18:20

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency…

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Strategies for Smarter Agencies With Jason Therrien 25:31

9d ago25:31

25:31

Jason Therrien is the Founder and CEO of thunder::tech, an integrated marketing agency specializing in digital marketing, brand strategy, and advertising. Since 1997, he has been an entrepreneurial force in the Great Lakes region, creating impact as an investor, board member, and civic volunteer. His dedication to problem-solving and value-driven r…

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Adapting your agency for risk-averse clients

15d ago

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Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by provi…

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Building an agency culture where everyone can take time off

22d ago

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“If an employee is too critical to take vacation, your problem isn’t the employee.” In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies fo…

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Mitigating the Legal Risks of AI Content With Sharon Toerek 37:12

23d ago37:12

37:12

Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licens…

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Setting honest expectations for your agency employees from the start

29d ago

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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. In this episode, Chip and Gini discuss the importance of being open and honest about work expectations at your agency, including hours, tasks, and working conditio…

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Agencies need to adapt to effectively manage Gen Z employees 17:29

1M ago17:29

17:29

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They h…

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Adapting Agencies for the Social-Centric Era With Jason Mitchell 25:13

1M ago25:13

25:13

Jason Mitchell is the CEO and Co-founder of Movement Strategy, a forward-thinking social media marketing agency that began in his college dorm room. With expertise in emerging technologies and social platform trends, Jason guides his agency in leading social-centric branding initiatives for high-profile clients such as Netflix, Amazon, and Warner B…

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Should you start your own agency because your boss is making too much off of your work? 22:29

1M ago22:29

22:29

It must be nice to own an agency because then you’re earning the big bucks, right? Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. It makes it easy to think that setting out on your own and working for clients directly is the right answer. In this episode, Chip and Gini …

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Should your small agency hire senior-level pros? 20:24

2M ago20:24

20:24

Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. They emphasize the need for clear expectations, re…

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Data-Driven Entrepreneurship: Insights From Luke Komiskey 30:02

2M ago30:02

30:02

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals supporting over 150 organizat…

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What new rules on overtime and non-competes mean for agencies 21:56

2M ago21:56

21:56

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. It emphasizes the importance of compliance, working with professional advisors, and making necessary adjustments to HR policies. Key takeaways Gini Dietri…

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Building trust and letting your team shine 19:29

2M ago19:29

19:29

You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks. They also touch on the challenges and benefits of transitioning from bein…

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Growing Relationships With Key Clients To Build Your Marketing Agency 32:01

2M ago32:01

32:01

Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buy…

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Becoming Inspired to Build a Cybersecurity Business To Support Other Businesses 33:53

3M ago33:53

33:53

Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 years old while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services and protecting growing businesses from ransomware. CyberLynx, previously known as Your IT Department, continues to…

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Should your agency sell itself as a fractional CxO to clients? 21:22

3M ago21:22

21:22

Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning yourself accurately in these roles. Key takeaways Chip Griffin: “Fractional roles tend to work best when there’s a fr…

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From Merger to Mastery: Transforming Into a Comprehensive Digital Partner 46:54

3M ago46:54

46:54

Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. He’s been an active YPO memb…

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Accepting equity as payment for agency services 17:57

3M ago17:57

17:57

Start-up clients may not have the funds to pay you, but still need service, so why not consider receiving equity as payment? In this episode, Chip and Gini discuss the potential pitfalls of that approach. They caution against exotic payment schemes such as equity or pay for performance, emphasizing the risks and complexities involved. They also hig…

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Get over your fear of hiring employees 23:02

4M ago23:02

23:02

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. They emphasize the need to align hiring decisions with long-term business goals and not to be afraid of hiring employees when it makes sense financially. Key takeaways Chip G…

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A Journey of Growth and Learning With Jon Morris 31:01

4M ago31:01

31:01

Jon Morris is the Founder and CEO of Ramsay Innovations, which helps businesses quickly scale through financial education and strategic funds allocations. In September, Jon founded Fiscal Advocate, which specializes in helping marketing communication firms manage their finances, gain business insights, and grow revenue. Before joining Ramsay Innova…

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Handling frustration as an agency owner 19:43

4M ago19:43

19:43

Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership! In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues. The discussion also incl…

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How to handle extended payment term requests from agency clients 23:03

4M ago23:03

23:03

How do you deal with clients who ask for different payment terms than the ones your agency offers? In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. They offer different approaches and creative strategies for handling payment terms with clients…

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Insights From Jon Tsourakis on Navigating Success in the Marketing Industry 33:39

4M ago33:39

33:39

Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buy…

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Avoiding time-wasting in your agency 21:30

4M ago21:30

21:30

Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas? It may seem productive, but clients value results – and so should you. In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project manag…

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Building Success, Overcoming Challenges, and Harnessing AI for Growth 35:52

4M ago35:52

35:52

Vic Drabicky is the Founder and CEO of January Digital, a digital marketing agency and consulting firm focused on luxury, retail, and beauty. January Digital is dedicated to comprehensive digital planning and execution, encompassing paid search, paid social, programmatic media buying, and SEO. With a wealth of industry experience exceeding two deca…

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What recent media layoffs mean for PR agencies 22:44

5M ago22:44

22:44

In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audiences through alternative channels. Emphasizing the importa…

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Did your agency have a rough 2023? 22:37

5M ago22:37

22:37

A lot of agencies have told Chip and Gini that 2023 was a bad year for them. Fellow agency adviser Karl Sakas posted on LinkedIn that he has been asked if it was bad for everyone. In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year. Whether you…

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From Co-Workers to Agency Owners: The Story of Little Hands of Stone 43:14

5M ago43:14

43:14

Michael Boychuk is the CCO and Co-founder of Little Hands of Stone, a creative agency and Ad Age Small Agency Newcomer of 2020. Michael has nearly 30 years of industry experience, working for notable firms like WongDoody, SK+G Advertising, and Leo Burnett. Before LHoS, Michael helped build Amazon’s D1 internal creative agency as the North American …

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Agencies succeed through consistency and evolution 17:31

5M ago17:31

17:31

When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve. The two are not mutually exclusive. In fact, the best agencies usually combine the two. Rather than chasing trends, successful agencies consistently produce excellent results for a well-defi…

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Expert Advice for Agency Owners: Rob Kischuk on Business Growth and Scaling Teams 30:28

5M ago30:28

30:28

Rob Kischuk is the Founder and CEO of Bellwood Labs, an on-demand software solution that helps companies develop software from concept to final product. In addition to his development skills, Rob is also a team and relationship builder. He was inspired to start Bellwood Labs to fill the gap between businesses' challenges, objectives, and software p…

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Are digital agencies dead? 21:35

6M ago21:35

21:35

The Wall Street Journal recently suggested that the era of digital agencies may be over. It’s not that digital services are no longer required, but the label for agencies may no longer make sense. In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of “hot…

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Beware easy-to-sell but hard-to-serve clients for your agency 22:16

6M ago22:16

22:16

It’s not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily. While it may be an appealing target, there are reasons to be cautious. There’s a good chance that you will be dealing with the owner, which can help lead to a faster sale since…

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Small agencies should beware the big brands 19:07

7M ago19:07

19:07

It seems so alluring to be able to put a Fortune 500 logo on your agency’s website. Many of us dream of the creative things that we can do for these household names. Yet often these big brands end up being bad deals for small agencies. They are time-consuming to sell, difficult to service, and often subject to onerous contractual terms. In this epi…

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How to motivate your agency’s freelancers 17:18

7M ago17:18

17:18

In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees. The reality is that freelancers and employees aren’t the same and contractors should treat your agency as a client and produce excellent results — just the same way you do for your own clients. The real q…

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The value of outside perspective to agency owners 21:30

7M ago21:30

21:30

It’s easy for all of us to get stuck inside our own heads. Having someone we trust who can help to provide some independent insight and challenge our own beliefs can be very helpful. In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even …

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Hidden overservicing by agency employees 24:45

7M ago24:45

24:45

If you’re anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to. There are many reasons for this behavior and this episode explores those as well as potential solutions. Whether your team just wants to make clients happy, enjoys doing some work more than others, or …

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What to do when your agency needs new revenue NOW 24:41

8M ago24:41

24:41

Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue. When you get that kind of news, what do you do? That’s what Chip and Gini discuss on this week’s episode — especially for agencies that may not have an active pipeline of prospects in place. Ramping up revenue qui…

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