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Content Marketing School provides tips for content marketing, AI content creation, video recording, social media, and LinkedIn engagement. This podcast is for you if you're a coach, consultant, entrepreneur, or business owner asking yourself these questions:_ How can I get can I get comfortable on camera?_ How do I come up with content ideas?_ How can I easily record videos?_ How can I host a LinkedIn Live or Audio event?_ What is AI-created content?_ Hi, I'm Annette Richmond, an entrepreneu ...
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show series
 
Send us a Text Message. If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience…
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Send us a Text Message. LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of the…
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Send us a Text Message. One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your co…
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Send us a Text Message. When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.…
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Send us a Text Message. Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relation…
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Send us a Text Message. If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing…
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Send us a Text Message. Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it …
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Send us a Text Message. Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The be…
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Send us a Text Message. Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking L…
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Ma…
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Send us a Text Message. Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹…
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Send us a Text Message. Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother netwo…
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Send us a Text Message. Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page…
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members …
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Send us a Text Message. One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whateve…
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Send us a Text Message. Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire som…
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Send us a Text Message. Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sh…
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to crea…
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Send us a Text Message. One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content,…
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Send us a Text Message. Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essenti…
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Send us a Text Message. Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO stra…
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Send us a Text Message. Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selec…
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Send us a Text Message. Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinc…
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Send us a Text Message. LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. If you found this episode relevant don't forget t…
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Send us a Text Message. Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provid…
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van …
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Send us a Text Message. Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Cre…
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Send us a Text Message. Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your messa…
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Send us a Text Message. When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably hear…
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Send us a Text Message. Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to …
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Send us a Text Message. Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t …
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Send us a Text Message. AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when…
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform 🔹Creating videos on Canva and the potential benefits of recording video on Canva i…
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Send us a Text Message. Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars. Topics included: 🔹Overview of content pil…
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Send us a Text Message. Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you. In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners…
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Send us a Text Message. Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels. I generally record short-form videos in a 1:1 ratio or square format because that works on Lin…
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Send us a Text Message. Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. Topics included: 🔹Navigating LinkedIn during your shift from corporate to consultant 🔹How …
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Send us a Text Message. Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn…
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Send us a Text Message. Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have so…
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Send us a Text Message. Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion, Topics Included: 🔹Being social on social media, talking human to human 🔹Using commenting as a LinkedIn engagement strategy 🔹F…
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Send us a Text Message. If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one. In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you. …
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets. 🔹How activities like Toastmasters Table Topics can help you "think on your feet…
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Send us a Text Message. With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content. In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation. Strategies include 🔹Commenting: How to build engagement by commenting, and why you need to g…
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Send us a Text Message. Hosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you. In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, a…
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Send us a Text Message. Ready to unlock the secrets of creating an efficient website for your business? Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices. Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who …
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Send us a Text Message. A lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person. In this solo episode, I share some suggestions to help …
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Send us a Text Message. A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust. But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: profession…
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Send us a Text Message. If you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone. Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn. The majority of respondents, 33%, said that they aren't creating content because they don't…
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Send us a Text Message. Annette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk. Topics included: 🔹The reason most people are afraid of public speaking 🔹The best way to practice for an upcoming p…
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Send us a Text Message. CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event. Topics include: 🔹Various audio event formats, including interview shows, co-hosting, and solo shows. 🔹Keeping the conversation going at audio events, the benefits of having a…
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