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The American Market Alchemist

Christina Rebuffet-Broadus

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Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape. Each episode ...
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show series
 
Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. B…
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To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business o…
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Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster. I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year. 📣📣📣Join me on August 28 for a…
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Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business.…
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This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market. What we talk about in this episode: Eco-friendly business success: Guillaume's passi…
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I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA. We have switched places! I moved from the USA to France. They moved from Europe to the USA. So we always have a lot of things in common. This week, I have the great pleasure of interviewing Maartje Bakker. If you don't know Maartje, you should f…
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In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keyword…
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Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/ Con…
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In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients. And we…
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In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to ov…
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Franziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe. I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in th…
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Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024 Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch ----------------------------- Now, let's talk about the importance of tailoring your pitch to the c…
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ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch" We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?" Click here t…
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I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur 2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble!…
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Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. Tristan and his company are based in Grenoble,…
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I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. He's worked with more than 150 entrepreneurs and small businesses, so he's seen it…
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Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their c…
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**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024 European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communica…
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I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me re…
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The first three steps of this series were the simple parts. Just mechanics and processes... Now, it is time to get people into the group. So, what do you do next? It is a lot simpler than you think. Listen in and be sure to share this podcast with your business-minded friends.Bull's Eye Marketing
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You have heard of influencer marketing. You know you want it - but what if the influencer mentioned you on their own? That is the most powerful kind of influence! If you can influence the influencer, you just might strike social media gold. In this episode, we talk about how you can go about making this happen! So, sit down, plug in and take some n…
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If you don't have a FB group for your business yet, you may want to consider getting one set up. Over the next few episodes, we will be talking about groups, their importance and how to best leverage them. Today, we are just getting started and talking about the overall picture. Specifics and details will come in the following episodes. So, get plu…
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My story is not special, but it is common in this industry - and that strikes me more than anything. My struggles are not unique, which means they are struggles we all face. Here is my brief perspective on why I feel you absolutely SHOULD take the risk of working for yourself.Bull's Eye Marketing
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