Лучшие подкасты про Audio Branding (2025)

1
The Psychology of Sound in Marketing: A Conversation with Howard Lim - Part 2 25:14

2d ago25:14

25:14

“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn’t have anywhere inside the store to gather and sit down. Everyone sat down on…

1
Influencing Branding Through Sound: A Conversation with Howard Lim - Part 1 25:15

9d ago25:15

25:15

“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears that song, it goes back to that feeling like, oh yeah, it’s about the good time…

1
Podcasting, Podfest, and Public Speaking: A Conversation with Chris Krimitsos - Part 2 23:37

16d ago23:37

23:37

“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear that all the time.’ It’s like, no, no, no. People prepare all year to sh…

1
The Evolution of Audio Media: A Conversation with Chris Krimitsos - Part 1 22:55

25d ago22:55

22:55

“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and what it could do for people. And like you said, I love voice. It’s a much more nuanced form of communication, but it’s so prof…

1
Crafting a Memorable Sound Identity: A Conversation with Jon Brennan - Part 2 25:26

1M ago25:26

25:26

“All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from the get-go, then they’re thinking about the audio brand as part of the campaign’s…

1
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan - Part 1 28:38

1M ago28:38

28:38

“That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized to this brand, that it only works for this brand.” – Jon Brennan This week’s …

1
Elevating Brands Through Podcasting: A Conversation with Traci DeForge - Part 2 28:43

2M ago28:43

28:43

“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. So, and that again is why I am so incredibly passionate abou…

1
Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge - Part 1 27:06

2M ago27:06

27:06

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you t…

1
The Hidden Power of Music Therapy: A Conversation with Noel Anderson - Part 2 22:16

2M ago22:16

22:16

“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every time that beat goes, it drips a little bit of dopamine. So that’s another reason why we also can support people with, with their gait, like with walking because we need that little bit of drip of dopamine when we walk. It actually naturally …

1
Finding Healing Through Melody: A Conversation with Noel Anderson - Part 1 22:25

2M ago22:25

22:25

“I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental health and PTSD symptoms, and music therapy’s helping me work through many issues very directly in a way that years of talk therapy hasn’t been able to touch.’ For this individual, they had been through years of talk therapy, and for some people, th…

1
In the Clubhouse: AI in Podcasting – Part 2 33:04

2M ago33:04

33:04

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a lot of ways, especially because of the spontaneity, the creativity, the vibe. Kids love to use the word vibe, but we want the vibe and AI doesn’t have the vibe. Kids are really good at detecting AI, really good at it…. They pick it out way before the…

1
In the Clubhouse: AI in Podcasting – Part 1 37:19

3M ago37:19

37:19

“With AI coming along, I sort of look at more things being added into the workflow over the last year or so. A lot of it is, like, transcription, but also, ‘how are we gonna title the podcast?’ Show notes being written, I’m a little bit leery of, but it is used to assist in the process to write better show notes. So, I think for a long time, a lot …

1
How Sound and Music Influence Nature and Behavior: A Conversation with Pavle Marinkovic - Part 2 30:11

3M ago30:11

30:11

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of the inspirations. What I wanted to do in this book was to show that there’s another way of thinking about music that’s completely different from this, le…

1
How Music Shapes Taste: A Conversation with Pavle Marinkovic - Part 1 33:37

3M ago33:37

33:37

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full body. So I said, well, I love chocolate, and I stumbled across a food chocolate factory in the middle of Madrid. And I…

1
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman - Part 2 25:06

3M ago25:06

25:06

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and there’s no one you have to know. It’s really jus…

1
A Musical Journey From Emotion to Production: A Conversation with Nismah Osman - Part 1 26:17

4M ago26:17

26:17

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do remember one guy, though, telling me to make sure I went to college for something other than music and, at the time, I was like,…

1
The Role of Audio in Branding: A Conversation with Simon Kringel - Part 2 37:44

4M ago37:44

37:44

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a few months, a week, it’s kind of like what happened? It’s just disappeared.’” – Simo…

1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel - Part 1 34:00

4M ago34:00

34:00

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.’" – Simon Kringel This episode’s gues…

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How To Use AI in Modern Audio Branding: A Conversation with Steve Keller - Part 2 33:04

4M ago33:04

33:04

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half…

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How Audio Diversity Impacts Branding: A Conversation with Steve Keller - Part 1 38:28

5M ago38:28

38:28

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communiti…

1
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas - Part 2 24:11

5M ago24:11

24:11

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and anxiety by fireside chats over the radio during the war. And we still look to our presiden…

1
Audio Dramas and Accessibility: A Conversation with Micah Thomas - Part 1 25:17

5M ago25:17

25:17

“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the si…

1
Music, Voice and the Healing Connection: A Conversation with Anna Bohuslavska - Part 2 22:31

5M ago22:31

22:31

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s…

1
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska - Part 1 23:48

6M ago23:48

23:48

“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, …

1
In the Clubhouse: Sound in Social Media - Part 2 30:21

6M ago30:21

30:21

“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience…

1
In the Clubhouse: Sound in Social Media - Part 1 34:58

6M ago34:58

34:58

“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody tha…

1
AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2 29:12

6M ago29:12

29:12

“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there…

1
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1 30:57

6M ago30:57

30:57

“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someon…

1
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2 30:43

7M ago30:43

30:43

“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.” “Oh, absolutely. I totally agree wit…

1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1 31:59

7M ago31:59

31:59

“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. Bu…

1
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2 31:56

7M ago31:56

31:56

“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying…

1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1 25:10

7M ago25:10

25:10

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination o…

1
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2 24:01

8M ago24:01

24:01

“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…

1
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2 23:44

8M ago23:44

23:44

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…

1
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2 33:35

8M ago33:35

33:35

“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…

1
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1 34:50

8M ago34:50

34:50

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…

1
The Sound Of Shopping: How Music Influences Our Spending Habits 6:42

9M ago6:42

6:42

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …

1
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2 34:21

9M ago34:21

34:21

“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…

1
La importancia de la experiencia sonora 14:45

9M ago14:45

14:45

Las mejores películas, comerciales, aplicaciones y momentos de la vida tienen algo en común: La experiencia sonora. Crear esta herramienta conscientemente trae enormes beneficios si uno sabe cómo hacerlo.Pablo Aguinaga

1
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1 34:35

9M ago34:35

34:35

“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…

1
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2 27:18

9M ago27:18

27:18

“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…

1
La Inteligencia Artificial y el Audio Branding 15:00

9M ago15:00

15:00

¿Qué tan cerca estamos de que la IA reemplace a los diferentes actores de la producción de creatividad y piezas para publicidad? En este episodio explico por qué considero que esto no va a pasar nunca.Pablo Aguinaga

1
Innovar sobre tu competencia con Audio Branding 15:24

9M ago15:24

15:24

Innovar es tan riesgoso que pocos lo hacen; sin embargo, hay herramientas que muchas marcas tienen olvidadas en las que pueden innovar con riesgos menores y una capacidad de respuesta única.Pablo Aguinaga

1
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1 32:46

9M ago32:46

32:46

“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…

1
La voz de tu marca 11:06

10M ago11:06

11:06

Las marcas al final son como personas, y la voz de tu marca es uno de los elementos principales para generar esto con tu público. ¿Por qué?Pablo Aguinaga

1
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2 28:09

10M ago28:09

28:09

“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…

1
La música y la percepción de calidad 11:14

10M ago11:14

11:14

La música tiene muchísimo que ver con la percepción de calidad y servicio que las personas esperan, y es vital darles la percepción correcta si queremos más resultados.Pablo Aguinaga

1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1 35:00

10M ago35:00

35:00

“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…

1
La memoria primitiva en la publicidad 11:19

10M ago11:19

11:19

Los seres humanos estamos cargados con recuerdos inconscientes de experiencias de vida o muerte. Saber esto y usarlo es una herramienta poderosa para comunicar.Pablo Aguinaga

1
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2 32:48

10M ago32:48

32:48

“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …

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