Você sabe o que é firehosing? Não? Sim? Talvez? Pois aguente firme aí e descubra nesse podcast do que se trata. Roteiro/Voz: Thiago Nobre Música: BNegão & Os Seletores de Frequência - Giratória (Sua Direção) Referências The Russian “Firehose of Falsehood” Propaganda Model https://www.rand.org/content/dam/rand/pubs/perspectives/PE100/PE198/RAND_PE19…

Vinheta de abertura do BBH. Música: Giratória (Sua Direção) - BNegão & Os Seletores de Frequência

GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies.IN THIS EPISODE ?Richard Madden, Head of Strategy for CRM and Direct, and strategist …

The 'FacebookGate' data scandal poses huge and difficult questions about who has our data, what they use it for, and marketing's complicity. We ask what this crisis means for brands and consumers, and if, indeed, Facebook can change its ways even it it wants to.IN THIS EPISODE ?Ben Shaw, Head of Strategy and data strategist Jack Colchester discuss:…

The first in an occasional series called Tom and John Go Outside, in which intrepid BBH London strategists Tom Roach and John Harrison go outside advertising to talk to experts from other fields and bring back fresh insights. IN THIS EPISODE ?Tom and John meet Call Centre Workers - the undisputed experts in handling even the trickiest of customers …

‘Voice’ is this year’s most hyped technology and a fresh front in the clash of the tech titans. But is the rise of the ‘virtual assistants’ an exciting new dawn for brands or a terminal threat? IN THIS EPISODE ?From 1' 30: Henry Cooke, Head of Voice for BBC R&D- Interaction and interface design for Voice- Use cases and the BBC’s Voice interactive r…

With interruptive marketing in decline, entertainment a.k.a. branded entertainment a.k.a. branded content has been much lauded as an alternative, but the relationship between brands and entertainment hasn’t always been an easy or successful one. We explore the who, what, when, where, how and why of brands moving into entertainment, with perspective…

By: Dr. Stephen Hull Recorded on 10/19/17. https://bbhimresidency.files.wordpress.com/2017/11/hull-drugs-of-abuse-10-19-17.mp3bbhmeded

Dr. Greg Ayershttps://bbhimresidency.files.wordpress.com/2017/11/112f32f-palliative-care-ii.mp3bbhmeded

Recorded on 10/11/17. Speaker: Dr. Erin Townsely. https://bbhimresidency.files.wordpress.com/2017/10/thyroid-disease-in-primary-care.mp3bbhmeded

By: Dr. Josh Smith. Recorded at Princeton Baptist Hospital on 8/23/17. https://bbhimresidency.files.wordpress.com/2017/10/082f232f17-mechanical-ventilation.mp3bbhmeded

By: Jim Harms Recorded at Princeton Baptist Hospital on 8/10/17. https://bbhimresidency.files.wordpress.com/2017/10/082f222f17-glomerular-disease.mp3bbhmeded

By: Dr. Josh Smith Recorded at Princeton Baptist Hospital on 8/10/17. https://bbhimresidency.files.wordpress.com/2017/08/8-10-17-arfand-airway-mgmt.mp3bbhmeded