Website design and online marketing strategies with relentless attention to your deadlines and budget.
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Insights into a side of the business beyond the actual craft of brewing. A weekly podcast and blog on the business of craft beer and craft distilling
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐄𝐢𝐠𝐡𝐭𝐞𝐞𝐧 | 𝐓𝐡𝐞 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫 𝐂𝐞𝐥𝐥𝐚𝐫 𝐅𝐨𝐫𝐭 𝐋𝐚𝐮𝐝𝐞𝐫𝐝𝐚𝐥𝐞’𝐬 𝐒𝐭𝐨𝐫𝐲!
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38:48
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Have you ever dreamed about running your own business? If so, you’re not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds l…
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Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!
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30:06
When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under…
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Episode Sixteen | The Launch of Shōjō Beer Company + Everything in Between
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During this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroʑco, the founders and creators of Shōjō Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand! When creating a craft beer brand it’s important to infuse your unique personality so consumers…
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Episode Fifteen | The Rebranding Process of Bangin’ Banjos Brewing to Pompano Beach Brewing Co.
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During this episode we got to take a look under the hood of Pompano Beach Brewing Co. We got to see what makes them tick and learned why they decided to embark on a rebrand of their entire brewery. Before we get started, let’s really dive into what a rebrand exactly is. A rebrand is the process of changing your image. It’s a marketing strategy of g…
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Episode Fourteen - The Community Impact + Importance of Craft Beer Events!
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Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community! On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planner…
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Episode Thirteen - Owning Multiple Small Breweries vs One Brewery
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The craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, it’s this shared sense of community and camaraderie that allows these businesses to thrive.With that in mind, …
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Episode Twelve - The importance of your brand awareness and how it can help propel your business!
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Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & De…
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Episode Eleven - The Art Of Hustle And Making Your Dreams A Reality!
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Success doesn’t happen by accident and can’t be sustained by luck. You can’t build a great business, achieve a massive goal, or rise to the top of your profession by just going through the motions. It takes a ridiculous amount of hard work and consistently showing up every single day! The only way to get ahead in life is to hustle harder than every…
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Episode Ten: The impact of social media marketing to a breweries overall growth + much more!
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On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.For us, Gulf Stream Brewing is and alwa…
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Episode Nine: Why Become a Social Influencer and Why Businesses Need Them!
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Have you ever thought about becoming a social influencer or using one for your business? You may be asking yourself, “What does it even mean to be a social influencer?”, right? Well, an influencer is a person who is a thought leader in a particular niche/industry and through their passion they create dynamic content that results in creating a follo…
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From Bousa Brewing Company to Focal Beer Café: A Brewery Rebranding Journey!
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Have you ever wondered what goes into rebranding yourself or your business? There is a lot that goes into this - and a large majority of it are things that can’t be visibly seen by you or your target audience. This week, we had the honor of interviewing Renée Tovar and César Cabrera - who are Creative Directors at Spotdly Square, a creative agency …
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Episode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target Audience
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In this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain …
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Episode Six: A Misfit Story - From Homebrewer to Brewery Owner
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We all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do! If you’ve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do n…
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Episode Five : Your Personal Brand and Why it’s Important for Everyone to Develop it!
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Episode Five of The Craft Lyfe is all about your personal brand and why it’s important for everyone to develop it! On this episode, you’ll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristen…
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Episode 4: How the aesthetics of your physical location play a role in your overall brand identity!
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Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business? The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things.When it com…
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Episode Three : How Having a Sustainability Program Can Impact Your Overall Brand.
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Over the past two decades, the word sustainability has become a hot topic of discussion. More and more businesses, including the craft beer industry, have begun taking new approaches in developing methods to increase their efficiency, while taking on an ecological responsibility.Having a sustainability program is more than just a fad or buzz word t…
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Episode Two: Thought Process Behind Designing the Artwork for Your Products
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Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing t…
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Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks
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Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and…
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Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales
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Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand.Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt …
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Episode #9: Married in Milwaukee
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Greg and Angela Quigley were married in 2006. During their planning process, they took to the web as many brides and grooms do to find out more about local vendors. They soon realized there weren’t many online resources for the wedding industry, especially in the Milwaukee area.“We jumped on Google when we got engaged,” Greg recalls “...and at that…
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Episode 119 - Social Media Giveaways - Interview w/ Michael Zemrose
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In this episode we discuss how to run a successful social media contest/giveaway for your brewery and attract new customers at the same time. Then we talk to entrepreneur coach Michael Zemrose (http://michaelzemrosecoaching.com) about the overwhelm cycle and finding a vision for your brewery.CBMI
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Ep - 117 - The Sales Funnel - Interview w/ Kegtag.com & Independent Brewing Co.
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Show Notes: http://goo.gl/qOnCRsIn this episode we discuss the sales funnel and what it means for your brewery. Then we have a great interview with Ben Woodworth of Kegtag.com (http://www.kegtag.com) and Phil Rhudy of Independent Brewing (https://www.independentbrew.com). We talk to them about the relationship between vendors and brewers. They have…
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Episode #7: Nick Kullin
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Nick Kullin is the founder of Second Flight Academy. He’s working with entrepreneurs and small teams to supercharge their digital marketing efforts — providing insights, training, and tools to get ahead in a way many online courses have failed to do.From developing audience personas to turning blah-blog posts into content that converts visitors to …
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Episode 6: Ryan Brock
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Ryan Brock is Founder and CEO of Metonymy Media in Indianapolis, IN. He's built a firm that fosters the talent of creative writing professionals who might otherwise be limited to opportunities in academia or freelance. Great creative writers "can construct genuine voices that aren't their own," Ryan says. "They have a mastery of language that allow…
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Episode 5: Public Relations with Rick Moon
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We get into the ins and outs of a modern public relations strategy with Rick Moon from Lunar Communications.OpenBox Strategies
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Episode 4: Professional Writing with Lisa Hartmann
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Lisa Hartmann from Common Thread Communications joins the discussion to talk about writing tips and tricks to make any business message resonate.OpenBox Strategies
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Episode 3: Murphy's Laws of Marketing with Judi Murphy
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Episode 3: Murphy's Laws of Marketing with Judi Murphy by OpenBox StrategiesOpenBox Strategies
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