Are you utilizing the tools available on free social media platforms to grow your business? Natasha Coyle jumped on TikTok before it blew up in the creative space and now teaches other creatives how to use video content to grow their brand on both Instagram and TikTok. In today's episode, she's sharing that journey and highlighting how you can star…

Are you ready to break out of your comfort zone and grow your photography business? For Rob Greene, that's exactly what happened when he broke into an untapped market in the photography industry. By saying yes to photographing a group of college seniors at his local university, he completely changed the trajectory of his business. Listen in as he s…

Building a business with intention is the key to creating a unique, thoughtful, and successful brand. When Akua Konadu and her mom decided to build a gift boxing brand, they knew that it would be created with that intenionality. Ama and Akua is a mother-daughter, black-owned, inclusive gift box brand containing products from BIPOC and LGBTQ+ creato…

Launching is stressful and it isn't easy, but today I'm spilling the tea on how I prepared for a profitable launch! Listen in as I share how I got ready to launch my Showit Template Shop, how I projected my profit, and the channels I used for marketing! Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Br…

Building a business isn't easy, but imagine what it's like to do it while still in school! In today's episode, Hope Taylor and Reed Gallagher of The Junior Collective join us to share their journey to starting a successful business while in high school! Listen in as they share how young entrepreneurs can build businesses while still maintaining the…

Are you standing out as a small business owner? With over 5 million new businesses being created every year, Natalie Franke believes in a holistic and intentional approach to branding for small businesses. In today's episode, Natalie joins us to share about her recent rebrand, how she approached it with intentionality, and how small businesses can …

What if there was a tool that could build your audience, grow your business, and open the door for additional monetization? In this episode, John Branch IV joins me to share how he's integrated Youtube in his business to do all of that! Listen in as he explains how Youtube drives his audience to his brand, allows him to book more speaking gigs, and…

Do you have pretty, yet purposeful visual assets for your brand? What if we could build them by the weekend? I've teamed up with Jodie Brim to bring you a new workshop: Website by the Weekend! During this three-day workshop, you'll get a branding mini session, a website build, and education to help you in marketing your brand! In this episode, we'r…

Showing up online is hard, but when you're trying to stay relevant with trends, it can feel almost impossible. That's why it's important to develop your own style on social media when you show up. Dr. Sandra Colton-Medici of Styled to the Nines joins us to share how to do this through just a few actionable steps! The Branded by Bernel Podcast is br…

Making money is fun, but spending it can be even more exciting, especially when you're investing thoughtfully and wisely in your business. In today's episode, Madison Brown joins us to explain how a bookkeeper can help guide you in your investment decisions, but also how she encourages her clients to make decisions when it comes to spending money a…

Did you have some serious FOMO in November of 2022 when you saw how much fun we had at Spark, the conference hosted by Showit? I would love to see you at the next one, which is why I've brought on Cassie Jones to share all about the heart behind not only Spark, but Showit as well! Listen in to hear when the next conference will be, what you can exp…

As we approach a new year, we tend to reflect on the previous year, what we loved and what we hated, then explore the possibilities of what we want out of the new year. For many business owners, we do this intentionally with our businesses, but have you considered what this looks like for your online home? Yes, I'm talking about your website! In to…

Are you hesitant to explore the technology of your business? Maybe it makes you nervous to learn something new or speak tech lingo—today's guest is removing those fears! Dawn Richardson of Tech Savvy Creative joins us to share why making technology accessible and simple for creatives is so important to her! Listen in as she highlights what you shou…

We're back! Season 3 of The Branded by Bernel Podcast is launching December 10th, 2022! Listen in to hear a teaser of some of the first few episodes! Make sure you've hit that follow or subscribe button on your favorite podcast player to get notified each week as we air new episodes!

Are you prioritizing taking time off from your business to focus on you? I just returned from my summer sabbatical in Greece and one of the biggest questions that kept showing up in my DMs were about how I prepared my business for an extended period of time off. In this special bonus episode, I'm sharing just that— how I prepare my business for my …

Are you over playing the social media game where you're constantly chasing the latest trends, posting all the time, and not seeing results? Today's guests, Vic and Sasha were as well! That's when they decided to optimize their website with a custom strategy! Through search engine optimization, Vic and Sasha are seeing consistent results that contin…

Is the stage calling your name? If you've been considering becoming an event speaker and pitching yourself for opportunities, today's guest is going to set you on the path to success. Laylee Emadi is a business coach, who helps business owners become educators to better serve the creative industry. In today's episode, she's sharing what you should …

Have you played around with the idea of rebranding your business? There is so much that goes into it, but do you actually need a rebrand? In today's episode, we exploring the three signs that signify whether or not it's time to rebrand, plus discuss actionable steps you can take moving forward. The Branded by Bernel Podcast is brought to you by Ber…

You've created a beautiful website and brand for your business, but are you missing out on connecting with your audience through your website copy? Rachel Greiman of Green Chair Stories joins us to talk all about the importance of copy, the different ways her team works with business owners and how website copy can impact your bookings. The Branded…

A big thanks to Paige Griffith, the founder and attorney behind The Legal Paige, for sharing so much of her legal wisdom with us in this episode. This conversation is chock full of tips that will help you make your business more professional. Paige covers the small and big ways you can set yourself up to be protected, especially looking at the pass…

We are so grateful to get to chat with Diana Williams in today’s episode! Tune in for an amazing conversation all about how to properly handle the money, spending, saving and taxes in your business. Diana talks about how she left her corporate job to go out and make the finance space fun! She believes that good financial guidance can have a huge im…

A big welcome to Jodie Brim of Jodie Brim Creative! We have a fantastic conversation to bring you today about making the most of photography in your business. Jodie talks about the sacrifices she made at the beginning of her business and how she went from shooting headshots in her garage for $50 to glam weddings and life-long clients. Whether you’r…

Jacqueline Paumier is a copywriter, brand whisperer, and doer of all things wordy. A self-proclaimed Ad Brat, she's been the copy voice behind brands like At&t, American Express, and Mini-Cooper. She's the founder of Self Writeous, providing consulting and copy services for disruptive entrepreneurs ready to own their voice and their message. You’re…

Do you want to learn how to make your podcast work for you and actually add value to your business? Today is the day! Welcome Haylee Gaffin, the producer behind the scenes of Branded by Bernel, to talk with us about harnessing the power of podcasting. Some of the most popular motivations for starting a podcast are: wanting to help other people by s…

We’re rolling out a new way to design with us! Welcome to the episode, we’re so excited you’re tuning in. Today we’re sharing all the details about our new Design on Demand program. On my calendar you’ll see Design on Demand days and you can book us for a full day or a half day and we will be completely “at the ready” to do the design refresh proje…

Katie Harrington, Founder of Rebel and Rise, fellow Showit Designer and all-around force! She’s focused her passion on design, development, support, and education toward personal brands. Today Bernel and Katie are taking about white label design where designers set aside a certain amount of time in their schedule for high-level projects and time-se…

Whether you're a new business or you've been in business for a while, managing all of the day-to-day operations in addition to building a solid business and marketing strategy can be overwhelming. That's why today's guest, Kierra Conover founded KLC The Studio, a one-stop-shop for marketing solutions for small businesses. In today's episode, Kierra…

It's spring time, which means most of us have been spring cleaning around our homes, but what if you took the spring cleaning concept to your website? On today's episode, I'm walking you through everything you should review in your next website audit! Plus, I'm sharing a few tools you can use within your audit to make those updates! The Branded by …

Have you fully taken advantage of all that your Showit site has to offer? Maybe you've found the code snippets offered for your website, but aren't quite sure how to use them. Well, you're in luck, because Jordan and Chelsey Barhorst of Black Tie Design Co have created the resource you need—Showit Code Camp. In today's episode, Jordan and Chelsey j…

With platforms opening the doors for more creators to get paid for their content, have you considered making the shift away from your business and into full-time content creator? LaShonda Brown did just that and on today's episode, she's sharing how she got started, when she realized she could turn this into a career, and the tools she's used to bu…

We're back! Season 2 of The Branded by Bernel Podcast is launching April 30, 2022! The conversations we're sharing on this season will focus on the various paths that entrepreneurs have navigated and how their experiences can help you! Along with a little tell it like it is honestly, you'll walk away with actionable steps for growth in your busines…

If you don’t have a community of entrepreneurs you can join, then make one yourself! That’s what today’s podcast guest Jamie Findlay has done and it has blessed her life in many ways. Welcome to the Branded by Bernel this morning! Jamie is the CEO and founder of Evolve, an international educational company for creatives helping them build sustainab…

If you are a creative entrepreneur you will click immediately with today’s episode and with Bernel’s guest Rodney Brown. Rodney is a wedding, couples and editorial photographer out of Northern California who built an entire career and reputation from simple integrity in being an artist. He does not shoot weddings with the purpose of getting amazing…

Welcome to brunch! Pull up a chair and join Bernel and Jen Hughes as they talk about smart business systems. Jen is a Client Experience Specialist who brings a unique combination of relationship-centered focus and efficiency to her work. She helps coaches & consultants create streamlined and elevated experiences for their clients. These systems als…

The businesses that we highlight on this podcast are all pretty dreamy. Bernel interviews entrepreneurs in amazing, creative and lively industries. Today we’re doubling down with our guests Ashley and Manika, world-traveling best friends, who run an Airbnb business in Atlanta, Georgia. They started Vibes ATL from the ground up 5 years ago and have …

Let's Collab is a community built around a craving for professional photos in the small shop world, where many shop owners are used to DIYing every part of running their small business. Carrie Allen started Let’s Collab as the answer to that void, providing shops with access to hand-picked professional photographers and providing photographers with…

**Announcement** Branded by Bernel is introducing a new sub-brand called Brunch Behavior! In designing the concept for Brunch Behavior, Bernel brainstormed all of the qualities and vibes, that she wanted to offer to other entrepreneurs of small businesses. She envisioned a community that was helpful, inspiring, classy, and comfortable. Brunch behav…

11: How does your business give back? Today’s episode is such an inspiring resource if you’re interested in developing the charitable side of your business. Bernel’s guest today is Monica Harris. She’s a Greensboro native, mother, and a former firefighter-turned-stylist who has a very tender connection to women struggling with hair loss. It’s an is…

Today’s episode is a deep dive into investing in yourself. Our guest Ariel Perry eats, breathes and sleeps this philosophy. Ariel is a luxury senior and brand photographer. She’s literally written the book on celebrating high school seniors through luxury photo shoots, and countless entrepreneurs count on her to co-create their vision for their bra…

Meet Instagram Strategist, Akua Konadu! Akua offers entrepreneurs the education and empowerment they need to expand reach in business. She leans into storytelling to accomplish these goals, helping build an Instagram strategy, social media management and content creation. Today Akua and Bernel discuss overcoming analysis paralysis and anxiety when …

Chip Dizárd is a world renowned photographer who teaches creative entrepreneurs the secrets to growing their business. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and…

Welcome to our brunch chat on this beautiful Saturday morning, or whenever you are tuning in! Today Bernel is talking with Liv Stouffer of Liv in the Moment Photography to discuss having a very clear vision for you business. Liv is a wedding, boudoir and brand photographer whose “why” is to support her clients, to show them how valuable they are, a…

Today Bernel Westbrook welcomes Keisha Scott to discuss breaking into an industry, turning back to help other young entrepreneurs, and learning how to trust your own design style. Keisha Scott, Owner and Event Designer at K. Scott Weddings, is passionate about creatively designing and planning weddings with an infusion of love and culture. Lauded a…

We hope you are having a lovely Saturday morning brunch today. Thanks for joining us! Have you had a chance to settle into your new word of the year? Wrapping up 2020, we all have been wonderful given the gift of clarity to know what we want to create more of in 2021. Bernel's word is Sustainability. There is a lot to unpack here because this word …

“I want people to know, there is alway room at this table. So many times people are busy looking up and forward, that they actually forget those a few steps behind them. I will never forget you, in fact, this job can be lonely, so join me!” -Amanda Burman Today Bernel welcomes special guest Amanda Burman. Amanda is a photographer and mentor who foc…

Jonathan Davis has been in the event design industry for 16 years! He’s been featured in People Magazine, Essences and The Knot, and he’s created events for Oprah, Maya Angelo Prince and Lebron James. Having started out very young, he knows the importance of believing in your worth. That’s what we’re talking about today on Branded by Bernel. Thanks…

Lay Young is our first guest! On today's podcast we're talking about Lay's interior designing business Projex! Lay is a very talented and affordable designer who bridges the gap between your dream home and your current living space. She creates million-dollar spaces for a fraction of the cost without compromising quality. In addition to being a bus…

Welcome to the Branded by Bernel Podcast! We have some exciting episodes coming right around the corner as Bernel Westbrook sits down with amazing entrepreneurs to have a virtual brunch chat about business life!Bernel Westbrook

At age of 21, Bernel Westbrook began building the foundation for her branding and web development business, Branded by Bernel. As she worked to establish herself in this multi-faceted industry, she often felt unsure and alone in the process of growing a business from the ground up. Were her skills valuable? Did her voice matter among a sea of alrea…