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Ecommerce Braintrust

Julie Spear

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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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This podcast is dedicated to help you better understand the biology, psychology and physiology of human decision making in order to help you become a more impactful communicator and a driving force for change. Support this podcast: https://podcasters.spotify.com/pod/show/driving-change-podcast/support
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Hosted by Silicon Valley entrepreneurs and investors Adam Jackson and Gabe Luna-Ostaseski, "The Way Work Should Work" explores new business models, incentive systems and ownership structures that will affect how every single one of us works. We’re joined by top tech investors, business leaders, and academics on the front lines shaping the future of work. This podcast is produced by Braintrust, the first user-controlled talent network that enterprises use to access highly skilled technical ta ...
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we’re joined by Acadia’s Retail Account Manager, Molly Thomas, and Retail Media Manager, Juan Munoz to discuss the rising importance of profitability in the e-commerce landscape. We’re diving into the …
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Summary In this conversation, Brian Tome, the founder and senior pastor of Crossroads church in Cincinnati, discusses the challenges faced by men in today's culture and the need for a more masculine approach to spirituality. He addresses the issue of toxic masculinity, the loneliness epidemic among men, and the lack of male representation in the mo…
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. In this episode, we dive into the intricacies of retail media allocation with guests Ross Walker, Head of the Retail Media Team, and Damiano Ciarrocchi, Senior Retail Media Manager. The trio explores the dynamic landsc…
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Welcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia. Our host Julie Spear leads an insightful discussion on the importance of data quality, …
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Summary On this episode of the Driving Change Podcast, Michael Novak, President and CEO at Wellspring Financial Advisors, shares his expertise in understanding the communication required to pass on family values and wealth through generations. He emphasizes the importance of transparency and communication within families, regardless of their wealth…
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Summary In this week’s episode of the Driving Change podcast, Jeff Bloomfield interviews Pat Del Medico, the COO of the Florida & Arizona Region | Partner at Shepherd Insurance, one of the 50 largest independent Insurance agencies in the country. Pat shares his life journey and the lessons he has learned along the way. They discuss the importance o…
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Welcome to another episode of The Ecommerce Braintrust podcast! In this episode, our host Julie Spear is chatting with Alicia Ponzani, E-commerce Manager at Premier Nutrition. Alicia is here to share her valuable insights on how she transferred her skills from the brand side to e-commerce, the importance of collaboration between teams, the evolutio…
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🎙️Interview with CEO of Acadia, Jared Belsky Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "retail island”- a metaphor for the siloed nature of retail media. Jared sheds lig…
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🎙️Interview with Acadia Project Manager, João Couceiro da Costa Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. Today, we're diving into the intricacies of Prime Day 2024 with our expert guest, João Couceiro da Costa, an experienced account manager from Acadia's ret…
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Summary Billy Cox, a motivational speaker and sales expert, shares his journey from a young age to becoming a successful entrepreneur. He emphasizes the power of the mind and the importance of personal development in achieving success. Cox discusses the significance of mindset and visualization, as well as the need for discipline and taking action.…
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Interview with Dusan Tepavac Amazon Advertising Expert and Retail Media Specialist at Acadia Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear. With Prime Day just around the corner, we decided to dive into the intricacies of maximizing success during one of the bigges…
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In this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by, Gary Hammerschlag, an account management team lead at Acadia, who shares his expert insights on the framework for evaluating potential markets, the process involved, and strategic considerations for brands looking to broaden their…
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Summary Bill Curry Jr. shares his journey growing up in the shadow of famous NFL players, his own path in life, and the lessons he learned along the way. He emphasizes the importance of mentorship, teamwork, and overcoming fear. The tragic school shooting at the University of Virginia had a profound impact on him and led him to reevaluate his purpo…
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In this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by Julien Pereira, Account Manager at Acadia and a former Amazon vendor and program manager with extensive experience in direct fulfillment operations. In this episode, they discuss the nuances of direct fulfillment and its fit for br…
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In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty…
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Summary Sandy Gennaro, a world-traveling, award winning, rock and roll drummer, shares his origin story and the lessons he has learned over his lifetime in the music business. Sandy emphasizes the power of visualization and belief in achieving success. He also introduces the BEATS principles: Belief, Enthusiasm, Attitude, Tenacity, and Service. San…
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In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importanc…
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In this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleball players, the brand's positioning and go-to-market …
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Summary Hilary Phelps, oldest sister and nationally ranked swimmer in a family of famous swimmers, shares her journey of overcoming self-worth issues and addiction. Growing up in a competitive family, Hilary excelled in swimming but struggled with feeling accepted and fitting in. This led her to turn to alcohol as a way to cope and find an identity…
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In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-commerce, the positioning of Ubeauty in the market, channel-…
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Thomas Lahnthaler, an expert in crisis management, shares his experiences and insights in this episode. He discusses his background in humanitarian crisis work and the challenges faced by crisis workers. Thomas emphasizes the importance of addressing trauma and mental health in the field. He also talks about his book 'Navigating Beyond Crisis' and …
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In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the complexities of Amazon's fee changes in 2024, the challe…
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In today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce. Key Highlights: - Lisa Levin shares the o…
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In this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharing how a strategic re-launch of this brand on Amazon ultim…
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Summary In this episode, host Jeff Bloomfield interviews Gary Scott Thomas, an award-winning DJ and podcast host. They discuss Gary's background in radio, his transition from rock and roll to country radio, and the power of emotional contagion and authenticity in connecting with listeners. They also explore the importance of curiosity and asking pr…
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In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique chall…
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In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlights: - Reseller Model Insights: We define resellers and di…
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In this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and provide operational support to quickly enter or expand m…
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In this episode, Andy Andrews, Bob Beaudine, and Jimmy Yeary join the Driving Change podcast to celebrate its 100th episode. These industry titans are three of the most influential men in Business, Sports, and Music in America today. They provided so much wisdom we’ve dubbed this episode Sages On Stages and have had to break it into a part 1 and a …
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Kiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships. For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a process we are navigating nearly every week. Kiri and Julie share…
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