Лучшие подкасты про Business Bytes (2024)

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EP16 - Safeguarding Your Business: Cybersecurity Tips and Tools for Maximum Protection 42:28

2d ago42:28

42:28

Welcome back to the Business and Bytes Podcast, where we dive deep into the strategies and technologies essential for protecting your business in our digital world. I'm your host, Emelio Mejia, joined by my co-host, John Hansman. In today's episode, Part II of our series on cybersecurity, we continue to explore the critical measures to safeguard yo…

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EP15 - Combating Cyber Crimes: Why Understanding Basics Matters 41:48

19d ago41:48

41:48

"It doesn't matter how many security tools you have in place if the person is just going to open the front door and let them in." Welcome to Episode 15 of the Business and Bytes Podcast, where we delve into the critical world of cybersecurity basics under the shadow of a concerning trend: ransomware gangs joining forces. I'm your host Emelio Mejia,…

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Navigating the New Normal: Traffic Trends and Social Strategies for 2024 Market Mastery 4:02

27d ago4:02

4:02

Discover the pulse of industry traffic trends and the social media strategies that will keep your business sailing smoothly through the winds of change in 2024. Get ready to harness the analytical prowess of platforms like SEMrush, LinkedIn, and SimilarWeb, as we dissect traffic channel trends and consumer behaviors that are reshaping markets. In o…

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EP14 - Alyssa Bryson on Building Engaged Audiences in Today's Media Landscape 1:02:45

1M ago1:02:45

1:02:45

"I have not bought any ads in the four years that company has existed. I have not purchased one ad. I have not. Not on Google, not on Facebook, nowhere. I've just focused on making really great content and making sure that the search on the back end pulls up." Welcome back to the Business and Bytes Podcast! I'm your host, John Hansman, joined by my…

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Decoding Consumer Desires: Crafting Business Strategies That Resonate with the Personalization Era 4:12

1M ago4:12

4:12

Unlock the secrets of consumer preference and revolutionize your business strategy with us on the Business Byte Social Media Uncovered podcast. In an era where personalization isn't just appreciated but expected, we delve into the significance of truly understanding and adapting to what your customers crave. Without a guest, I, Matt McKay, guide yo…

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Positioning for Prominence: Crafting an Unforgettable Social Media Brand Identity 4:09

1M ago4:09

4:09

Unlock the secret to making your brand unforgettable on social media. That's our bold promise as we explore the critical, yet often overlooked, piece of the social media puzzle—brand positioning. I'm Matt McKay, and in this eye-opening episode, we navigate the maze of establishing a vivid and enduring brand identity that resonates deeply with your …

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Harnessing Digital Whispers: Mastering Social Listening for Brand Growth and Customer Engagement 4:00

1M ago4:00

4:00

Ever wondered how tuning in to the digital whispers can dramatically change the way you conduct business? Our latest podcast episode unravels the power of social listening and its pivotal role in refining your marketing strategy and boosting customer engagement. Join me, Matt McKay, as we break down the process of converting the noise on social pla…

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Rooted in Resilience: Embracing the Bamboo Principle for Entrepreneurial Growth 3:40

1M ago3:40

3:40

Have you ever felt like your hard work in business isn't bearing fruit as fast as you'd hoped? Join me, Matt McKay, as I unfold the rich insights drawn from the tenacious Chinese bamboo tree, illuminating the path for entrepreneurs on their quest for success. In the latest episode of Business Byte Social Media Uncovered, we delve into the essence o…

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Charting the Course to Social Media Mastery: Engaging Content That Resonates and Connects 3:39

1M ago3:39

3:39

Unlock the secrets to captivating your social media audience and watch your digital influence soar as we journey through the intricacies of content creation. Imagine possessing the roadmap to not only engage but deeply connect with your followers—this podcast transforms that dream into your reality. I'm Matt McKay, and together we're going to disse…

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Digital Buzz: Tackling Tech Distractions With The 'Brick' - A Journey to Digital Mindfulness 28:24

1M ago28:24

28:24

Ever find yourself helplessly scrolling through your phone when you should be focusing on work or enjoying some quality time with loved ones? Shawna and Brian sure have, and that's why they're excited to share their exploration into the world of digital health, specifically the battle against tech distractions, in the latest Digital Buzz segment of…

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EP13 - Focusing on Marketing Goals: Strategy and Budget Allocation Insights with Ceci Robinson 56:24

2M ago56:24

56:24

"because while marketing is a lot of creativity, and that's one of my favorite pieces, it's a lot of analytics as well, and you have to be able to read those results and read those reports to understand how to do better in the future. Otherwise, you're kind of just guessing." In this enlightening Episode 13 of the Business and Bytes Podcast, hosts …

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EP12 - Cheree Sauer's Guide to Avoiding Burnout and Building a Sustainable Business 1:01:56

2M ago1:01:56

1:01:56

"So rest is just like the sports season. There's a season for every part of your life in business. And the rest season, this is your slow season, right? And so it's time to rebuild, recharge, refocus. What worked well, what didn't. And this is you can apply this to your team, you can apply this to your own life, to your family, but also in that res…

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The Future of Work Unleashed Exploring Productivity Beyond the Cubicle 4:11

2M ago4:11

4:11

Unlock the secrets to thriving in a world where office walls have dissolved and home offices have taken center stage. Join me, Matt McKay, as we navigate the seismic shifts in workplace dynamics created by the global leap into remote and hybrid work models. In our latest podcast episode, we cut through the noise to bring you a clear-eyed look at th…

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Northpoint Distillery, Investment, Funding and Award Winning Growth 35:24

2M ago35:24

35:24

A conversation with Alex MacDonald, co-founder of Northpoint Distillery, located in Forss, outside Thurso. In this conversation we hear about how Alex, a former Tech Start-up mogul, paired with Struan, his PwC consultant, to pursue their dream, a Distillery in the North-West of Scotland, producing sustainable and award-winning spirits, including th…

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Redefining Retail and Beyond: Embracing the Digital Renovation of Industry Giants 4:27

2M ago4:27

4:27

Dive headfirst into the future as we uncover the digital evolution of industries that once seemed set in their traditional ways. Imagine the once-familiar aisles of your local Walmart transformed into a digital utopia of smart data and AI magic - a reality we explore with a fine-tooth comb in our latest chat. Retail giants are not just surviving bu…

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EP11 - Cyber Security Essentials: Safeguarding Your Business Through Tools and Mindset 50:04

2M ago50:04

50:04

"One of the staff that, that was there actually ran his mouse over that. It was a docusign thing, or was a docusign on Microsoft. He ran his mouse over the, the sign in or whatever it was, and he looked at the address and went, yeah, you know, it just didn't look right to me, so I didn't click it and I called and that's how he figured out what was …

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EP10 - Strengthening Local Economies with George Sharp: Lessons Amidst a Life-Altering Health Crisis 59:07

2M ago59:07

59:07

"Our goal is to keep jobs that are there, and that helps in the communities I'm working with, because we're bringing outside money that comes into the community. They buy things like food and lodging and those things, and, and leave their money there to go to shops and buy things, et cetera, and then they leave. But they help those jobs and busines…

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Social Snippets: The Byte-Sized Takeaway #2 Breaking Barriers: When Business Takes a Leap of Faith 4:37

2M ago4:37

4:37

In the ever-evolving landscape of social media, knowledge is power, but time is often in short supply. That's why we're thrilled to introduce "Social Snippets: The Byte-Sized Takeaway," a specially curated segment born from our main series, Business Bytes: Social Media Uncovered Podcast. This unique addition transforms our comprehensive guest inter…

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Social Snippets: The Byte-Sized Takeaway #1 - The Art of Real World Interactions Amidst Online Noise 3:55

2M ago3:55

3:55

In the ever-evolving landscape of social media, knowledge is power, but time is often in short supply. That's why we're thrilled to introduce "Social Snippets: The Byte-Sized Takeaway," a specially curated segment born from our main series, Business Bytes: Social Media Uncovered Podcast. This unique addition transforms our comprehensive guest inter…

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Crafting Cutting-Edge Social Strategies in the Age of Augmented Reality 3:56

2M ago3:56

3:56

Get ready to unlock the transformative power of AI in social media advertising! I'm Matt McKay, your guide through the ever-changing landscape of digital marketing, and this time we're zooming in on algorithms that are turbocharging personalization and precision in ad targeting. Discover the immersive potential of augmented reality for brands, as w…

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Empowering Your Audience: Crafting Brand Ambassadors Through User-Generated Content 4:07

2M ago4:07

4:07

Unlock the full potential of your brand by empowering your audience to be your storytellers. This episode peels back the layers on how user-generated content (UGC) can morph customers into brand ambassadors and infuse authenticity into your marketing. As your guide, I walk you through the powerful narratives and innovative campaigns from industry g…

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Revving Up Success: How A Young Car Detailer Turned His Hobby Into A Social Media-Fueled Business Empire 49:13

2M ago49:13

49:13

Unlock the secrets of turning a fiery passion into a thriving business with the awe-inspiring journey of Oakley Inkersell, our latest guest on Business Bytes Social Media Uncovered. Oakley's not your average 20-year-old; he's a TikTok sensation who transformed his love for car detailing into an entrepreneurial victory lap. In this episode, we're no…

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The Dawn of Tailored Shopping Experiences Empowered by AI and AR 4:29

2M ago4:29

4:29

Imagine a world where your shopping experience is tailored to your every preference, and the products you're interested in can be visualized in your own space with the tap of a screen. This is not the future; it's what's happening right now in the marketing realm, thanks to AI and AR. In this deep-dive episode, I, Matt McKay, reveal the seismic shi…

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Cracking the Viral Code: How Authenticity and Strategy Catapult Brands to Social Media Stardom 4:20

2M ago4:20

4:20

Ever wondered why certain hashtags explode overnight or how a new brand can become a household name through a single campaign? Unlock the secrets behind social media triumphs as we dissect campaigns that took the internet by storm, such as Wendy's #NuggetForCarter and Fenty Beauty's inclusive beauty revolution. Get ready to elevate your social medi…

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Digital Buzz: Navigating the Shocks of a Potential TikTok Ban and Social Media Versatility 16:40

2M ago16:40

16:40

Are the ripples from the potential TikTok ban in the US starting to hit your business's digital strategy? Join us on this journey as we dissect the tremors shaking up the social media landscape and what it means for companies deeply embedded in the digital world. With a personal connection to TikTok, we unveil the complex dance between internationa…

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Navigating the Social Media Maze to Spotlight Your Brand's Story 4:10

2M ago4:10

4:10

Ready to turn your business into the next social media sensation? That's what we're unpacking in the playground of 2024's digital landscape. Hey there, it's Matt from the Business Bytes Social Media Uncovered podcast, and today's episode is like finding the golden ticket to Willy Wonka's chocolate factory—but for your brand. We're zooming in on the…

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Mastering Social Media Automation: Crafting Your Digital Dominance with Innovative Tools 4:42

2M ago4:42

4:42

Ready to transform your social media presence into a powerhouse without losing that essential personal touch? That's what we're unpacking on the latest Business Bytes Social Media Uncovered podcast, where I, Matt Mckay, guide you through automating the mundane so you can unleash your creativity where it counts. Discover tools that act as your digit…

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Leading the Charge in AI Innovation for Tomorrow's Marketing Success 4:12

2M ago4:12

4:12

Embark on a journey through the digital revolution with me, Matt, as we uncover the transformative power of AI in content creation and advertising on the Business Bytes Social Media Uncovered podcast. Prepare to have your approach to digital marketing turned on its head as we discuss the boundless opportunities AI provides, from crafting personaliz…

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Inspire, Engage, and Grow with Content from Your Audience 4:12

2M ago4:12

4:12

Dive headfirst into the creative revolution that is User Generated Content (UGC) and transform the relationship between your brand and its enthusiasts. Picture this: a thriving community buzzing with authentic testimonials and customer-made visuals, all singing praises about your product. That's the power of UGC we unpack in this episode. As your g…

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Authenticity as the New Currency in Social Media Success 4:27

2M ago4:27

4:27

Are you ready to conquer the social media algorithm labyrinth? That's exactly what you'll achieve by tuning into our latest Business Bytes Social Media Uncovered Podcast episode. As your host, Matt McKay, I promise to arm you with the insider knowledge to not just navigate but truly master the current social media battleground. We'll dissect the im…

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Harnessing Emotional Impact for Viral Video Success 4:49

2M ago4:49

4:49

Unlock the secrets to enthralling your audience within seconds! Our latest episode is a treasure trove of insights on maximizing the allure of short-form video content. We're slicing through the noise to bring you the best strategies for engaging viewers on TikTok, Instagram Reels, and beyond. With wisdom from the giants at MailChimp and Hootsuite,…

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Digital Buzz: Social Media Engagement Going Silent 16:01

2M ago16:01

16:01

Are we witnessing the twilight of likes, shares, and comments as the gold standard for measuring social media success? Tune in as Brian and Shawna unpack the startling trends in social media engagement revealed by Rival IQ's benchmarks. We'll discuss the shift from buzzing community interaction to a quieter landscape where users opt for passive con…

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Harnessing the Power of Micro-Influencers and AI: A New Era of Influencer Marketing 5:02

2M ago5:02

5:02

Discover the seismic shifts transforming influencer marketing as we dissect the rise of micro-influencers and the cutting-edge AI tools revolutionizing brand strategies in 2024. Get ready to redefine your brand's online presence and forge authentic connections with niche audiences that can catapult your engagement rates through the roof. My name is…

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The Art of Standing Out in the Social Commerce Revolution 4:04

2M ago4:04

4:04

Unlock the potential of social commerce and revolutionize your brand's digital presence with our latest Business Bites Podcast episode! As your navigator through the intricate maze where social media converges with shopping, I, Matt McKay, delve into how you can elevate your brand in this rapidly growing marketplace. This isn't just another trend; …

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From Passion to Digital Powerhouse: Navigating Entrepreneurship in the Social Media Landscape 1:04:31

2M ago1:04:31

1:04:31

Imagine transforming a passion for digital storytelling and a flair for social media into a thriving business. That's exactly what our guest Stevie Lee, a seasoned marketing maven with roots in radio and recruitment, did. As we unpack her journey, you'll be privy to the trials of navigating the pandemic's impact on businesses, the infusion of fun i…

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Instagram Threads: Personalizing Customer Connections for Brand Loyalty 3:25

2M ago3:25

3:25

Unlock the secret to cultivating deeper customer relationships with the untapped potential of Instagram Threads, the focus of our latest Business Bytes podcast episode. Imagine a space where your brand is not just seen, but felt, creating a bond with your audience that goes beyond the screen. That's the promise of Instagram Threads, and in this epi…

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Hit Play on Your Brand's Chart-Topping Potential: Lessons from Taylor Swift's Marketing Mastery 3:28

3M ago3:28

3:28

Unlock the secrets to building a magnetic brand as we take a page from Taylor Swift’s Aries tour and show you how to make your business sing! This episode is a backstage pass to the strategies that keep Swift’s fans, the 'Swifties', fiercely loyal and consistently engaged. I'm Matt McKay, and on Business Bites Social Media Uncovered, we're not just…

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The Future of Advertising Lies in AI Empowerment 3:38

3M ago3:38

3:38

Unleash the power of AI in your ad campaigns with insights from yours truly, Matt Mckay, on the Business Bytes podcast. Prepare to amplify your advertising success as we unveil how artificial intelligence is no longer just a buzzword but a game-changing force in marketing. You'll learn to navigate the intricate dance of audience segmentation, harne…

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Apple’s Vision Pro: Transforming Business and Social Media with AR and VR Technologies 3:16

3M ago3:16

3:16

Unlock the future of technology and discover how Apple's Vision Pro is revolutionizing the business and social media landscapes. Join me, Matt Mckay, as I guide you through the burgeoning world where augmented and virtual realities are not mere science fiction, but elements poised to redefine the way we conduct business and interact online. This ep…

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Digital Buzz: Embracing Organic Engagement, The Dance of AI and Human Creativity, Meta's Integration Moves 24:38

3M ago24:38

24:38

In the latest "Digital Buzz" segment of the Mindful Bytes podcast, we navigate a series of transformative discussions that are reshaping the digital landscape. We start by examining the fresh direction behind Killer Bee's messaging "We Don't Buy Attention. We Earn It." The conversation then shifts to Instagram's strategic move to incorporate livest…

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E-commerce Mastery: Unlocking the Secrets Behind Shopify's Success 3:33

3M ago3:33

3:33

Ever wondered why Shopify has become the titan of e-commerce platforms? Strap in as I, Matt Mckay, reveal the essentials that have catapulted Shopify to the forefront for online entrepreneurs around the globe. In this action-packed episode, we dissect the user-centric design and robust infrastructure that have made Shopify synonymous with scalabili…

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Exclusive Offers and User-Generated Content: TikTok Shop's Formula for Success 3:49

3M ago3:49

3:49

Unlock the transformative power of TikTok Shop with me, Matt McKay, as your guide through the bustling landscape of social commerce. Gear up to master strategies that meld shopping with entertainment, inviting an era where your customers can swipe, laugh, and purchase all in one go. My latest episode of the Business Bytes Social Media Uncovered pod…

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Boost Your Social Media Presence: Mastering Key Metrics for 4 Million Impressions 3:43

3M ago3:43

3:43

In this insightful episode of Business Bytes: Social Media Uncovered, we unpack the secret behind our success in achieving over 4 million social media impressions in 2023. We delve into the essential metrics you need to understand and optimize to enhance your social media performance and follower growth. Discover how high engagement, increased reac…

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True or False? The Power of Buyer Personas in Social Media Strategy 3:23

3M ago3:23

3:23

In this engaging episode of Business Bytes: Social Media Uncovered, we address a critical question in social media marketing: Are buyer personas as important as business objectives? Delve into the significance of business objectives and how they provide direction for your social media efforts. At the same time, discover the value of well-crafted bu…

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Unraveling the Past and Future of Social Media: From Friendster to AI 3:20

3M ago3:20

3:20

Dive into the captivating evolution of social media in this episode of Business Bytes: Social Media Uncovered. We journey from the roots of social media in the late 1970s, through the rise of platforms like Friendster, MySpace, Facebook, Instagram, and TikTok. Understand how these platforms revolutionized communication and created unique niches in …

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2024 Social Media Predictions: Exploring the Future of Facebook, Instagram, LinkedIn, and TikTok 3:40

3M ago3:40

3:40

In this insightful episode of Business Bytes: Social Media Uncovered, we delve into the future of social media, making predictions for 2024 based on trends from the past five years. We explore how storytelling, user-generated content, and short-form videos are shaping engagement across platforms. Discover how Facebook, Instagram, LinkedIn, and TikT…

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TikTok Trends 2024: Unlocking Authenticity and Creativity for Your Social Media Strategy 3:30

3M ago3:30

3:30

In this enlightening episode of Business Bytes Social Media Uncovered, we delve into the transformative trends predicted to dominate TikTok in 2024. As highlighted in the 2024 Trend Report, the TikTok community is evolving towards a landscape of curiosity, imagination, vulnerability, and courage. Get ready for a year characterized by dynamic storyt…

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Harnessing the Power of Newsletters: Growing and Nurturing Your Email List 3:45

3M ago3:45

3:45

In this episode of Business Bytes Social Media Uncovered, we're diving into the world of email newsletters, a marketing tool that's both classic and potent. Explore why newsletters are an essential part of your marketing strategy, and how they can be used to educate your audience, promote your products, share company updates, and provide exclusive …

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Balancing Act: Trending vs Evergreen Content in Social Media Strategy 3:42

3M ago3:42

3:42

In today's episode of 'Business Bytes: Social Media Uncovered,' we're examining the intricate dance between trending and evergreen content in your social media strategy. Hosted by Matt McKay, we'll unravel what these terms mean and how to use them effectively. Trending content is all about the present moment, capitalizing on current events, viral t…

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Triad of Triumph: Mastering Value, Authenticity, and Engagement in Social Media Content 4:09

3M ago4:09

4:09

Welcome to another insightful episode of 'Business Bytes: Social Media Uncovered.' In this episode, we dissect the three fundamental pillars that should shape your social media content strategy: Value, Authenticity, and Engagement. Join us as we delve into real-world examples from industry giants like Starbucks, Patagonia, BuzzFeed Tasty, and Nike.…

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