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Straight talk with Stacey Brown Randall from Growth By Referrals and Sticky Client Experiences to help small business owners and solo-preneurs grow their business by generating referrals without asking and bringing in new clients in an authentic way so that you stay in your expert space (attorney, CPA, financial advisor, realtor, consultant, coach, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." Stacey's journey from business failure to business success p ...
 
Business Success Tips is a humorous and insightful look into the world of running your own business. In between fits of laughter, show hosts Paul Sanneman, Sean Daily, Lee Strong, Steve Chipman, and JC Sanneman and their guests discuss what it takes to have a start up and run a successful business, and leave your day job behind forever. BST helps listeners make more money in less time and have more fun doing it. The show hosts are a group of entrepreneurs and business consultants who have go ...
 
Join Scale Kings as we go on a journey to educate the world of business owners on how to scale their business without sacrificing family or sanity. We will be sharing our personal knowledge as well as bringing guests who have done just that. Imagine being able to accomplish in business what you set out to accomplish...a business that consistently scales and eventually scales with or without you. We will be discussing the very secrets that the most successful business owners use in order to s ...
 
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show series
 
It's the number one question I've been receiving since the new year started... "How did referrals fare in 2020?" I looked over the data of how my clients in the Growth By Referrals program did to gather a few significant and key points. We looked at industry, how long they had been cultivating referral from their referral sources and if they contin…
 
When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources. On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her j…
 
In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We…
 
Sometimes the best way to learn and then apply what I teach about generating referrals without asking is through understanding how it worked for another business owner. As I teach you the first layer of your referral strategy, hear from David Ferguson, a financial planner, on what he learned and experienced as he put the first layer of his referral…
 
Last three episodes we've been digging into referral sources. Understanding who they are, the relationship you have with them, if they are active or not active. In this episode, #138, I'll show you why knowing who your referral sources are is so important. In a previous episode I introduced the concept of looking at your referral strategy from a la…
 
By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year. All resources …
 
I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily f…
 
If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year? What if it isn't any of these metrics. What if another number m…
 
I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine. Resources from this episode can be f…
 
Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few busines…
 
Are you still holding out on going through the Reverse Goal Setting process? If you've downloaded the workbook, then you know it's not just a page or two you go through. There's a little bit more involved. It requires you to think, ponder, consider options and write things down. It's critically necessary for your business. Yes, and I'll prove it to…
 
In today's episode, we cover how to take your vision and create prioritization. Time Management can't be the focus, prioritization does. If we know what we are hoping to accomplish short and long term then we can freely prioritize our life in accordance with our vision. Are you consistently spending most of your time operating within your vision? C…
 
We made it - the final step - step 3 - in the Reverse Goal Setting process. Step 1 was Reflection. Step 2 was the 5 - 3- 1. And now Step 3 is the Finishing Strategy. Oh yes, the home stretch and where we look at the important parts so we set our goals up for success. Setting goals is the easy part. Finishing them is the hard part. This finishing st…
 
We are taking a quick pause just before step 3 of the Reverse Goal Setting process so I can answer your questions about goals and the Reverse Goal Setting process. We dive into the importance of the "why" within the 5 vision, why I don't teach a SMART goal framework and more! You can find the resources mentioned in this episode on the show notes pa…
 
Now that we have our 5 year vision defined and our 3 year milestones calculated... it's time to set your one year plan. Which - spoiler alert - becomes your 2021 goals! We reversed right into our goals for next year in a way where they matter... which is where we're headed, where we want to be in 5 years. All resources for this episode can be found…
 
In today's episode Scale Kings continues laying the groundwork on how to scale your business without sacrificing family or sanity. We dive into Vision and how it plays into every area of your life and should help you when making decisions. Every decision we make either moves us toward our vision or it doesn't. Even if you already have a vision for …
 
We are moving right along with our Reverse Goal Setting process as we dig in to calculating our 3 year milestones. Your 3 year milestones must be the "halfway" point of where you need to be to be on pace to make your 5 year vision a reality. It's our markers to make sure we are heading in the right direction. I'll show you how to determine your mil…
 
Visit our PodPage at https://boknows.biz Improving Your Presentation Skills Whether we realize it or not, we actually already DO presentations every day. Asking for a raise Asking someone on a date Trying to sell something All these and more require us to present our case. So I'm happy to talk with Brenden Kumarasamy, Master Talk expert, about honi…
 
As we move into step two of the Reverse Goal Setting process, the 5 - 3 - 1, we move from a business and goals reflection on 2020 to casting our vision for the future we want... 5 years out. It's time to define your 5 year vision and determine the real why behind it. You can find all resources mentioned in this episode on the show notes page at www…
 
Visit our PodPage at https://boknows.biz Growing Your Business By Minimalizing Systems Facebook, Youtube, CRM's, websites, accounting software, online webinars, new computer systems, marketing strategies....arrrgh. Trying to keep up with an ever changing online world, marketing and social media noise is a full time job. Before we know it, we can be…
 
Whether you can't wait for this year to end or want to hold on to it for a bit longer... it's time to start turning our attention to the future. And not just next year... but a few years to come. It's all part of my Reverse Goal Setting process which we are diving into on the podcast. Over the next handful of episodes we will tackle all three steps…
 
Visit our PodPage at https://boknows.biz Content Marketing Tips - Content Repurposing The best way to attract internet traffic is to create fresh, relevant, meaningful content. Google and other search engines love fresh content, and writing a blog is one way to give them what they want. So you've created an excellent 700-word article about your bus…
 
The best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need. To download the Referral Strategy Layered Approach PDF, visit the show notes page at w…
 
Our deep dive into referrals by industry wraps up (for now) with this episode and we tackle questions from an attorney regarding confidentiality and a consultant wanting to build a niche based on referrals plus one place people fail to look when starting to grow their new business (and its where referrals can be found!). You can find the resources …
 
The series continues and this week we are deep diving into the questions financial advisors/planners, wealth managers, insurance agents, and bankers ask when they get serious about generating referrals. And by serious, I mean they start doing the work and then specific questions pop up. We're tackling those questions. You can find the resources and…
 
Our deep dive into referrals by specific industries continues and we move from the "selling of real estate" to the "home of real estate". This week we dive into a question that architects, interior designers, decorators, and others are dealing with COVID continues. The question is how to get new referrals from clients during a time when people have…
 
For this 4-part series we are starting on the podcast, I am answering common questions I receive about referrals that are specific to different industries. These aren't the general questions I receive - like how do I get started, how does it work to receive referrals without asking, how to be consistent, how to track, etc. But specific questions th…
 
On today's episode I am answering a question from a member of our community who wanted to know why he didn't convert one referral into a client - when he was referred 17 potential clients at one time. My answer may surprise you. You can find the details behind the question plus all resources I mention on the show notes page at www.staceybrownrandal…
 
Having testimonials is paramount in building social proof and what our clients typically look for when deciding to hire us, or validate their decision in hiring us. So you need to have testimonials from your clients and an easy way to gather them continually, as you need them. This episode gives you 3 tips to make it easy to gather testimonials. Yo…
 
We all know what "stranger danger" is from our childhood. But listen to this story and two powerful keys as to why someone would hire you, buy from you when you are a stranger to them... all because they are referred. This episode is meant to be inspirational... to motivate you to go after the referrals you deserve. You can find all resources menti…
 
Maybe your "working while schooling" is just getting started or maybe you've been doing it for a few weeks. It's hard (as you know what), challenging and stressful. So in this episode, I share 3 specific productivity tips to help you during this time. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrand…
 
Challenging isn't the right word. It doesn't seem to accurately describe the juggling act that parents - who are working - are attempting to manage with kids schooling from home. And the younger the kid(s), the increase of crazy. Plus stress. So we're looking at two sides of "Working While Schooling" coin. This episode - we're looking at tips to he…
 
At some point in your business ownership journey you'll be faced with the decision to invest in a CRM or Client Relationship Mangagement tool. And it can be a tough decision - with the options, the variety, the different focuses the databases can have, the price points and more. So for this episode I talk to Reuben Swartz on why he built his CRM...…
 
Throughout this summer I've been working - so slowly it seems - to turn a detached building into my new office. The family refers it as the "Referral Ninja Studio." And before the end of August it should be ready to go. But while we still work behind the scenes to get it set up, let's meet the designer (Lesley Myrick) who helped me pull all the pie…
 
We are wrapping up our Referral No-No series with our final no-no, #7. And this one may come across harsh but make sure to listen to fully understand what I mean when I say "you just don't get it." Because what people get stuck on can easily be fixed, if you're willing. Resources and links mentioned in this episode can be found on the show notes pa…
 
Okay, this Referral No-No is pretty straightforward. So easy to say and explain in theory but it seems in execution things go sideways. Here is Referral No-No #6. For the resources mentioned during this episode, you can find them on the show notes page at www.staceybrownrandall.com/112
 
We're back with another Referral No-No. When you make the decision to increase your referrals and do it in a way that works for you (without asking, doing nothing, without paying, and without being overly promotional and gimmicky)... you'll be hit with a few other things you need to understand and do. Referral No-No #5, #6 and #7 focus on those. So…
 
For this episode we are taking a pause from our 7 referral no-no's to tackle the one big question about why we are taught these "no-no's" as the tactics of how to generate referrals. If you've never heard this explanation, it's a must listen and will help you understand where these no-no's have come from. You can find the resources and links for th…
 
We are on to Referral No-No #4. This is another one I discuss when I teach why you have to think about your referral strategy and generation differently. Committing this No No shortchanges the consistent referrals you could receive. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustaina…
 
We are on to Referral No-No #3. If you want consistent referrals in your business then you don't want to commit any of these 7 no-no's. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not. You can find all resources men…
 
In part two of this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. And by consistently, I mean going from 3 or 4 referrals a year to 20. Or from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new client…
 
In this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. I mean when you would like to go from 3 or 4 referrals a year to 15 or 25. Or go from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients yo…
 
As we wrap up this 3-part series on determining if you need a Goals Reset, we now turn our attention to getting your game plan in place for third quarter. Goal completion starts with a plan and becomes reality with execution. Follow along with this episode to make it happen. All resources - including our free Goals Reset Workshop registration link …
 
In this next step of our inquiry into our goals and the impact COVID-19 had on them, we take the labeling we learned in the last episode and apply it to each individual goal we set for 2020. So grab the goals you wrote down at the start of 2020 - and if you don't have written goals for 2020, I walk you through quickly setting them - and follow alon…
 
With summer now upon us and the back half of 2020 quickly approaching, you might be wondering if - with all your business has been through in the last almost 3 months - it's time to reset your goals. Well maybe. Or maybe not. In this episode - first of 3 in a series - I walk you through a process called labeling. It's a first important step in dete…
 
Bringing on a VA (Virtual Assistant) was a game changer for me with my business. How do you know when you're ready? What are some best practices and pitfalls to avoid? We answer all of these questions and more in the episode with guest expert, Laura Licursi. You can find all of the resources and links to everything we discuss on the show notes page…
 
Just about everything - okay everything - in your business can be place in one of 4 quadrants. And by quadrants, think buckets. Meaning every process you perform, every strategy or goal you set, every business development action you take, and more... can all be labeled and placed in one of 4 groups which I call the 4 Quads. In this episode I share …
 
100 Shows - it's a huge milestone. And one we are celebrating with sharing a few lessons learned since I launched this podcast in 2018 and giving away something super cool that I've never done before. So come share in this milestone with me and then plan to join me for the next 100 shows. You can find the resources plus links mentioned on the show …
 
Sometimes you find inspiration in unexpected places. The inspiration for this episode came from a story about Hurricane Michael and is one you really need to hear. For the resources and links provided in this episode, check out the show notes page at www.staceybrownrandall.com/99.
 
The numbers 1 through 9 have never meant so much until you decide to apply them to your business. I have invited Enneagram expert and business coach Teresa McCloy to join me to tackle what you Enneagram # reveals about the green lights and roadblocks for you as you run your business. You will definitely enjoy this lively conversation. You can find …
 
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