My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
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CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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Artists represented by the Caroline Pagès Gallery discuss their pieces, work process and influences.
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The CPG Guys Fast Forward hosted by Bryan Gildenberg explores the why, the what else and the what’s after next in omnichannel retail.
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Join me, Casey Gutteridge, owner and director of CPG Media, as I unveil the driving force behind this exciting journey. Discover my personal journey, the motivation behind crafting this podcast, and the ultimate mission it holds: to empower fellow photographers with invaluable business insights, boosting their confidence, clientele, and earnings. Get ready to embark on a transformative ride towards photographic success and financial growth. Remember, Kindness is King! Thanks for listening Ke ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Q1 2024 State of the Industry with Sri & PVSB
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Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need to now be back in store? Is ecommerce slowing down for r…
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‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #14
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No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much. Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon. Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of…
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#138 Buyer Spotlight: Rich Gillmore, Gelson's
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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gilmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle. Rich sha…
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146 - Inclusive Baking with Kimberle Lau of Bake Me Healthy
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How can we bake a better world, one delicious bite at a time? Join us as we delve into the world of sustainable and inclusive baking with plant-based baking mama Kimberle Lau, Founder of Bake Me Healthy. Bake Me Healthy is a company that specializes in providing baking mixes crafted with clean, plant-based ingredients. It is more than just a baking…
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Gluten-Free Noodle Chips: Lauryn Bodden, S’noods
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32:00
In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partne…
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99. Curious about...Coupon Reimbursement in the CPG Contact Center
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This week on Episode 99 I'm curious about... Coupon Reimbursement in the CPG Contact Center... 💸 Coupon Reimbursement Process Explained!: Dive into the world of coupon reimbursement within CPG contact centers (also known as service recovery) – an essential discussion for specialists, brand enthusiasts, and leaders of smaller contact centers! · 😊 Ma…
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Law and Order - How to Stay Out of Jail
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43:03
On today's episode of CPG Insiders, Mark + Justin address the critical topic of legal navigation within the CPG industry. They underline the importance of understanding FDA and FTC guidelines to prevent regulatory pitfalls, especially when making product claims. They discuss the need for specialized legal counsel to aid in classifying products appr…
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Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell
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In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue.…
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Media & Merchandising Integration with Roundel’s Matt Drzewicki
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In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/ Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/ Follow Roundel online at: https://round…
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#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods
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In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings. Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding t…
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Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki
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In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/ Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/ Follow iOPEX online at: htt…
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145 - Be Willing to Lose Everything with Adam Hiner of Pacha
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Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial la…
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‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13
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Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space. It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila. The brand has sprung into life to a stale space - Jack joins us to share ju…
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#136: Growing Jaju Pierogi with Social Media Pro Vanessa White
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In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide. Vanessa shares insights into the challenges of competing with established brands while mainta…
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Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal
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In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at:…
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Modern Trade Promotion Management With Vividly's Nikki McNeil
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The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management. Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give t…
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144 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods
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No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdle…
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The Fundamentals of eCommerce with Jelmar's Valeria Shumaker
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The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: https://www.linkedin.com/in/valeriashumaker/ Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/ Follow Jelmar online at: https://clrbrands.com/ Valeria ans…
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#135 Recruiting 101 with Peggy Shell, Creative Alignments
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In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee stru…
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98. Curious about...Creating Authentic Connections w/Founder, Alison Cayne - Haven's Kitchen
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Hey there, My Curious Colleagues! 👋 This week's podcast episode (#98) on Tuesday 3/26/24 is one you won't want to miss! 🎧 Join me as I chat with the amazing @Alison Cayne, founder of @Haven's Kitchen. Alison shares her inspiring journey from starting a recreational cooking school in New York's Flatiron District to revolutionizing the way we approac…
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Expo West 2024 Recap: Trends, Brands, and Swag
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Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the ris…
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Shoptalk 2024 Recap
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The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follo…
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The Critical Importance of Intellectual Property
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In this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects of patents, trademarks, copyrights, and trade secrets, …
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143 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks
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Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more abo…
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#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 2
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We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product. In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) re…
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Disruptive Retail Media with Hy-Vee's Kayla Winstead
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The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www…
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‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12
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Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine. Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Fa…
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#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1
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In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry. Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with rev…
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Talking Technology with FMI's Doug Baker
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The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to…
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142 - The Keys to Success with John Foraker of Once Upon a Farm
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To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling An…
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Nowhere Bakery Swims in the Shark Tank!
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Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partner…
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Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam
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The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehicles to provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is…
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#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot
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In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestio…
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Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond
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56:00
We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Ba…
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141 - Organic Trade Shows with Jamie Lamonde of Kindship Group
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When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading…
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CPG Product or Business
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In todays episode of CPG Insiders Mark + Justin tackle an essential question for entrepreneurs: Do you have a single product or the foundation for a broader business? They delve into the critical differences between having a successful item on platforms like Amazon and building a sustainable, scalable business capable of thriving in the competitive…
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Experiential Media with Recess’ Jack Shannon
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The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.is Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/ Follow Recess online at http://recess.is Jack answers these questions : 1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana univer…
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#131 The Rise of Carbone Fine Food with CEO Eric Skae
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Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies. Eric emphasizes the crucial role of strategi…
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97. (Redux) Dan Gingiss' Book Opening:Creating Remarkable Experiences Customers Can't Wait to Share"
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I thought I'd re-share my Book Opening of Dan Gingiss' latest book: Experience Maker: Creating Remarkable Experiences your Customers Can't Wait to Share"... PS: Exclusive offer created for us by Dan is mentioned in the podcast and below... Enjoy! ********************* I got something in the mail I want to share with you… It’s the new book by my col…
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140 - Feel Good Snacks with Laurel Orley of Daily Crunch
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There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest…
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