Лучшие подкасты про Copywriter (2024)

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One Year of Copywriter on Call 48:25

1d ago48:25

48:25

CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what's happened since launching the…

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TCC Podcast #391: Six Figures and Still No Website with Alefiya Khoraki 1:07:16

3d ago1:07:16

1:07:16

We’ve talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don’t think we’ve ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khora…

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Video Ads - Old Masters Board Meeting

4d ago

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Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents?Well, this one’s like …

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SEO Basics for Photographers with Brittany Herzberg 40:16

9d ago40:16

40:16

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographer…

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TCC Podcast #390: Growing an Online Presence with Kieran Drew 1:08:05

10d ago1:08:05

1:08:05

Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about ho…

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5 Entertaining Ways To Increase Sales

11d ago

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Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context.Donnie’s right. We’re in an entertainment era, that…

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Introducing...ChatGPT Brand Voice Hacks 12:58

16d ago12:58

12:58

On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to icky, robot-like ChatGPT results, bec…

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TCC Podcast #389: Building a Copy Business Slowly with Kim Kiel 1:02:22

17d ago1:02:22

1:02:22

You’ve heard the saying: slow and steady wins the race. Well, that’s exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we’re talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You’ll…

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Showmanship Not Salesmanship, With Donnie Bryant

18d ago

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For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”That happened in Chicago in the early 1900s.Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it’s time to update the…

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The Benefits of Blogging in Your Business with Natalie B. Davis 40:33

23d ago40:33

40:33

On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond. - Why so many creative busine…

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TCC Podcast #388: Becoming a Copywriter with Eddie Shleyner 1:01:38

24d ago1:01:38

1:01:38

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to “get in the game’ so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copyw…

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AI In The Trenches, With Aaron Gentzler

25d ago

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If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had trai…

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5 Things That Teaching Taught Me About Business Ownership 13:36

30d ago13:36

13:36

On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you've likely learned these lessons by running your business, too! 1) You have to repeat yourself. 2) Adaptability is key. 3) Patience is a virtue. 4) Co…

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TCC Podcast #387: Rethinking Your Client’s Experience with Jason Friedman 1:00:19

1M ago1:00:19

1:00:19

Most copywriters and content writers don’t give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that’s a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter …

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My 10 Rules Of Copywriting Mentoring

1M ago

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This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?”I’ve decided to come clean. It’s never been a secret, but now that I think about it, I just don’t talk about it all that much. In dribs and dra…

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03 Andrew Gowers: Former FT Editor 59:25

1M ago59:25

59:25

Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as: • How he prepared for interviews with figures like Vladimir Putin • How to be an editor that gets the best out of writers • How no…

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02 Ruadhán MacFadden: Irish wrestling reborn 1:10:49

1M ago1:10:49

1:10:49

Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. We deep dive into: • How a wrestling sport from Ireland went global in the late 1800s • Why thousands of spectators were paying to watch it at its peak • What happened to make it …

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01 Scott Poynton: On forests 1:02:45

1M ago1:02:45

1:02:45

Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through: • Forest bathing – how forests can lower your blood pressure and improve wellness • Global brands and the shift to deforestation-free supply chains • NGO's going soft – and why that …

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Make It Easy to Collect Client Testimonials 11:56

1M ago11:56

11:56

On this episode of the Copywriter on Call podcast, Sara shares four strategies she's implemented in her business to make it easy for her clients to share their feedback. These aren't groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work with W…

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TCC Podcast #386: Life’s a Game with Amanda Goetz 56:56

1M ago56:56

56:56

Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob’s talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnel…

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Response-Boosting Pre-Launches, With Brenna McGowan

1M ago

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These days, more than ever before, it’s not merelyoptional that you stand out in the marketplace. Forthe listeners of this podcast, that is true whether you’rea copywriter, a marketing consultant with a specialty,or a business owner.You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more s…

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Knowing Your Numbers as a Business Owner with Val Duvick 37:23

1M ago37:23

37:23

On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast. - What to know about the Profit First hype - Why finances and numbers feel so darn scary to us as creatives - How Val planned, both logistically and financially, for time away f…

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TCC Podcast #385: Ethical Marketing with Maggie Patterson and Michelle Mazur 1:09:19

1M ago1:09:19

1:09:19

Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk ab…

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Joe Sugarman Seminar Highlight Reel - Old Masters Series

2M ago

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One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.”Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of adverti…

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5 Ways to Boost Your Online Presence as a Photographer 11:59

2M ago11:59

11:59

On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business! When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you. But one major mistake that…

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TCC Podcast #384: The Bottlenecks Holding You Back with Josh Long 1:04:57

2M ago1:04:57

1:04:57

At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakth…

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The Unspeakable Power Of Envy

2M ago

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Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people.That emotion is: Envy.It’s controversial, because there are so many prohibitions against it.We’ll talk about those today.But it’s also widespread, from solopreneurs to marketing from the larg…

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How to Write Copy for Luxury, "Want to Have" Services 12:08

2M ago12:08

12:08

On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service. Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing …

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TCC Podcast #383: The Non-Negotiables with Joanna Wiebe 1:14:22

2M ago1:14:22

1:14:22

Success in business isn’t easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client’s) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joa…

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The Seven Stories In Blockbuster Promotions, with Henry Bingaman

2M ago

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How do you put together a seven, eight or even nine-figure promotion?(Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $100 million.)But in fact, there are precious few copywriters who have done all this and will tell you how. H…

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Dream Project: Copywriting for a Planner with Brittnie Renee 38:02

2M ago38:02

38:02

On this episode of the Copywriter on Call podcast, Sara interviews Brittnie Renee, who recently added "planner creator" to her job title. As a newborn and family photographer, a business coach and educator, a podcast host, a wife, and a mama, Brittnie shares the vision for her planner, how Sara's copy helped the project come together and feel real,…

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TCC Podcast #382: Building and Scaling a “Real” Business with Joel Klettke 1:06:01

2M ago1:06:01

1:06:01

A lot of copywriters talk about building a “real” business, that is a business that isn’t solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than …

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John Caples Believability Secrets Part 2 - Old Masters Series

2M ago

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You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you.We covered one aspect of believability last week, but we have some fresh tips today. Because believa…

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Airtable for Business with Colie James, Systems Strategist 36:11

2M ago36:11

36:11

On this episode of the Copywriter on Call podcast, Sara interviews Colie James, family filmmaker and systems strategist. - What Colie misses (and doesn't miss!) about teaching - Colie's favorite ways to use Airtable and her Leads & Clients Hub product - Why Colie thinks the idea that systems are impersonal just doesn't add up - How to make automati…

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TCC Podcast #381: Psych Informed Copy with Csaba Borzasi 1:02:30

2M ago1:02:30

1:02:30

Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also expla…

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Believability Secrets From John Caples - Old Masters Series

2M ago

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You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price.But you know what’s going to torpedo your entire promotion in a New York minute?It’s: if your prospect doesn’t believe you.Believability is the pass/fail test every ad must pass in order to work.Period. But that’s not the end…

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The Year of Launching: Reflecting on 2023 in Business 28:23

3M ago28:23

28:23

On this episode of the Copywriter on Call podcast, Sara reflects on what she calls her "year of launching" in 2023 and what she learned. - Meeting her copywriting guru, Ashlyn Carter of Ashlyn Writes - Launching this podcast in April 2023 - Launching Storysale, her group coaching program - Black Friday Prep School inside The Content Huddle, her mem…

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TCC Podcast #380: Writing for Non-Profits with Shterna Lazaroff 1:03:43

3M ago1:03:43

1:03:43

Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is "yes". Because most of the time your "customer" won't receive a product or service when they "buy". And that means you need to be very good at providing the experiences and stories they want in the copy you write. Our gues…

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Copywriting Summit With The World’s Fastest Copywriter, Jack Turk

3M ago

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What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about?If you’ve ever wondered those things, you’re not alone. Our special guest today, Jack Turk, wondered the same thing. An…

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