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The Digital Insurance Agent

Carl Willis - Agent Branding & Marketing

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The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age. Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market. Whether you're a seasoned pro or just startin ...
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In this insightful episode of The Digital Insurance Agent, Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and…
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In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Car…
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As Google's generative AI search revolutionizes the digital landscape, local insurance agencies must adapt their SEO strategies to stay ahead. This episode breaks down the impact of these changes on local search results and provides actionable tips to optimize your agency's online presence. Learn how to leverage the latest AI-driven search capabili…
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Discover proven networking strategies that every insurance agent needs to build lasting professional relationships and drive long-term success. In this episode, we explore the best practices for connecting with clients, peers, and industry influencers. Learn how to leverage networking events, social media, and community involvement to expand your r…
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In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Tyler Jensen, founder of InsuraRisk University (soon to be the Top Performance Group). Tyler, an experienced corporate trainer and former insurance agency owner, dives into the challenges insurance agents face, particularly the struggle with complacency and how …
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In this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Kyle Coon, a blind Paralympian and communication coach, to explore the essential role of communication in prospecting and relationship-building for insurance agents. Kyle shares his journey of overcoming challenges through effective communication and provides actiona…
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Social media marketing is more than just collecting likes—it's about driving meaningful engagement and growing your insurance business. In this episode, we explore advanced social media strategies tailored specifically for insurance professionals. Learn how to create compelling content, target the right audience, and convert social media interactio…
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Join us on the Digital Insurance Agent Podcast as Kimsey Hollifield shares his inspiring journey from starting in the insurance industry to establishing his investment advisory firm, Holifield Financial Group. Kimsey talks about his humble beginnings, the challenges of building his business, and the critical lessons he learned along the way. Discov…
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In this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down ba…
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Maximize your local visibility and attract more clients with effective local listing management! In this episode, we break down the ultimate guide for insurance agents to optimize their local listings across Google, Yelp, and other platforms. Learn how to ensure your business appears in local searches, manage reviews, and update your information to…
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A well-rounded online marketing strategy is crucial for insurance agents looking to grow their business and attract new clients. In this episode, we guide you through creating a balanced marketing approach that integrates SEO, social media, email campaigns, and content marketing. Discover how to effectively allocate your resources, engage your targ…
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In this episode of the Digital Insurance Agent Podcast, we sit down with Ty Harris, CEO and co-founder of Openly, to discuss how his company is transforming the home insurance space. Learn about Openly's tech-enabled approach that empowers independent agents to provide faster, more efficient solutions for their clients. Discover why Ty believes in …
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In this episode of the Digital Insurance Agent Podcast, Tammy Johnston from KSA Business shares her incredible journey of over 32 years in the financial services industry. Tammy discusses how she overcame the challenges of being an introvert, her unique approach to sales, and how she built a successful business by focusing on education and client t…
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In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Matt Ruttenberg, Co-Founder of Life, Inc., to explore strategies for adding high-income business owners to your book of business. Matt shares his journey from a generalist to a niche expert, offers insights on becoming a trusted advisor, and discusses the import…
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In today's digital age, having a strong online presence is essential for every insurance agent. This episode dives deep into why a website is more than just a digital business card—it's a powerful tool to build your brand, generate leads, and stay competitive in a crowded market. We explore the importance of digital footprints, how a well-designed …
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In the competitive landscape of the insurance industry, lead generation is a crucial component for growth and success. This episode dives deep into two popular strategies: buying leads versus networking. Join us as we explore the pros and cons of each method, providing you with actionable insights to enhance your lead generation efforts. Discover h…
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Join us on this episode of The Digital Insurance Agent Podcast as we chat with Rob Harrison, a former British Royal Navy serviceman who transformed his military discipline into a flourishing remote sales career. Rob discusses his transition from the military to leading a 20-person sales team, the challenges he faced, and how he overcame them to bui…
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Join host Carl Willis in this episode of the Digital Insurance Agent podcast as he interviews Tara Meehan with Meehan Marketing, a seasoned Fractional CMO and LinkedIn expert. Discover how Tara navigated her career in financial services marketing, the unique challenges and opportunities for financial advisors, and her comprehensive strategies for o…
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In this insightful episode of "The Digital Insurance Agent," host Carl Willis sits down with Nick Trawinski and Will Kibler from InsuranceMD to explore their remarkable journey and success in the niche market of disability insurance for doctors. Trawinski and Kibler share their strategic approach, highlighting how they identified a specific need wi…
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Explore the transformative power of artificial intelligence in search engine optimization with our latest webinar replay, "Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents." Dive deep into the innovative ways AI is enhancing SEO tactics, led by industry experts Carl Willis and Jason Crabtree. This session unpacks the utilit…
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Uncover the secrets to evaluating lead quality in the insurance industry with this comprehensive episode. We delve into how insurance agents can sift through various lead services to find the most promising prospects. Learn about the metrics that matter, from conversion rates to lead origin, and how technology can streamline the process. This episo…
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In this invigorating episode of The Digital Insurance Agent podcast, host Carl Willis engages with the insightful Andy Neary, founder of Complete Game Consulting, to delve deep into the strategies that propel insurance agents towards unprecedented sales success. Andy, with his extensive background as a former professional athlete turned insurance s…
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In this transformative episode of The Digital Insurance Agent podcast, host Carl Willis is joined by the insurance industry titan Jay Abdulaziz, whose remarkable journey has led to generating over $120 million in insurance commissions. This session dives deep into the systems and strategies that have propelled Jay to the pinnacle of success. Carl a…
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In this dynamic episode of The Digital Insurance Agent, host Carl Willis sits down with Alex Miranda, the visionary behind Virtrify, to delve into the transformative power of virtual teams in the insurance industry. As insurance agencies navigate the complexities of the digital age, finding innovative ways to scale and enhance efficiency is paramou…
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In this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Insurance Agents," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for insurance agents in the ear…
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Welcome to another insightful episode of The Digital Insurance Agent podcast! In this edition, we're diving into the world of savvy solutions to help your customers save big on auto insurance. Our special guest, John Roppolo from Nexlearn, joins us to unravel the benefits of DriveSafe Online—a game-changer for insurance agents navigating the high-r…
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In this enlightening episode of The Digital Insurance Agent podcast, join our host as he sits down with Jason Crabtree, the Director of Search Engine Optimization at Agent Branding & Marketing. Get ready to unravel the secrets behind conquering Google search rankings and elevating your digital presence. 🔍 Dive deep into the world of SEO with Jason …
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Learn more about Medizues - https://agentbrandingandmarketing.com/medizues On this episode of The Digital Insurance Agent podcast, join our host, Carl Willis, as he sits down with the innovative mind behind Medizues, Evan MacGuffie. Dive into Evan's fascinating journey as he unveils the story behind his quest to enhance the retention rate of Medica…
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In this enlightening episode host Carl Willis sits down with Brian Reina, a seasoned expert in the field of insurance marketing, to explore the pivotal role of digital branding in an insurance agent's marketing strategy. In today's tech-driven world, your online presence is your first impression. Brian shares invaluable insights into how insurance …
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In this enlightening episode, we delve deep into the world of insurance agents and their digital branding strategies. Our guest, Brian Reina, a seasoned expert in the world of digital branding, shares invaluable insights on how insurance agents can leverage digital branding to stand out in a competitive market. Brian breaks down the complexities of…
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Are you an insurance agent looking to boost your online presence and attract more clients? Look no further! In this insightful episode, we delve deep into the world of SEO and uncover the secrets of On-Page and Off-Page Optimization tailored specifically for insurance professionals. On-Page Optimization: Discover the fundamental strategies to optim…
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Are you an insurance agent looking to skyrocket your online visibility and reel in those potential clients? Brace yourself for an enlightening journey into the world of Search Engine Optimization (SEO) and Local SEO tailored specifically for insurance professionals! In this game-changing episode, we dive deep into the crucial differences between SE…
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Are you an insurance agent struggling to find the perfect technology to take your agency to the next level? Look no further! We have an episode of The Digital Insurance Agent podcast that you won't want to miss. Join us as we sit down with the industry's leading expert, Caden Braly, CEO of AgentsTech, to explore the fascinating world of InsurTech a…
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In this captivating episode of The Digital Insurance Agent podcast, we delve into the world of AI and automation with our special guest, Rick Elmore, the innovative founder of Simply Noted. Join us as we explore the realm of user experience and how cutting-edge technology can revolutionize the insurance industry. As the digital landscape continues …
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Join us on this insightful episode of The Digital Insurance Agent podcast as we sit down with the esteemed guest, Dave Schneider, the expert behind Shortlist.io. In this engaging interview, we dive deep into the world of link building and explore the current trends that shape the digital landscape. Link building is an essential aspect of any succes…
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In this episode of The Digital Insurance Agent podcast, we dive deep into the world of digital marketing and explore effective strategies to attract more customers online in the ever-evolving insurance industry. Join us as we uncover valuable insights and expert tips from the art of digital marketing. We start by demystifying the fundamentals of di…
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Join us for an enlightening episode as we sit down with Leslie Sategna, a seasoned State Farm agent, to delve into her remarkable success story and explore the intricacies of her thriving insurance agency. In this captivating case study interview, Leslie generously shares her insights, strategies, and invaluable experiences that have shaped her flo…
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In today's digital age, a strong online reputation is essential for insurance agents to attract new clients and build trust with existing ones. In this episode of our podcast, we dive deep into the power of SMS (Short Message Service) in boosting your online reputation and specifically focus on leveraging this tool to gather more Google reviews. Jo…
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In this episode of The Digital Insurance Agent podcast, we delve into the critical topic of protecting your insurance agency from the ever-evolving landscape of social media scams. With the rapid growth of social media platforms, scammers have found new avenues to target individuals and businesses, including insurance agencies. Join us as we uncove…
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Are you an insurance agent looking for ways to expand your client base? Look no further than inbound marketing! In this thrilling podcast episode, we delve into the world of inbound marketing and explain why it's a game-changing strategy for insurance agents. Join us as we explore the many benefits of inbound marketing, including its ability to est…
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As the insurance landscape rapidly evolves, adaptability becomes the key to survival. Patrick Geoghan understands this better than anyone, having expertly navigated through numerous transformative changes within his agency. He discusses the shifting dynamics of the industry, the emerging trends that have reshaped customer expectations, and the stra…
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Are you a business owner who's been getting calls from Google reps about your Ads account? If so, you're not alone. In this exciting episode, we'll be discussing why Google reps call business owners who use AdWords solutions to promote their products or services in the search engine. At first, it might seem like the call is just a friendly gesture …
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Get ready to solve the mystery of why some of your insurance agency reviews are not showing up on Google in this exciting new podcast episode! Join us as we take a deep dive into the intriguing world of Google reviews and insurance agencies. Have you ever wondered why your review for your insurance agency never appeared on Google? You're not alone!…
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Welcome to an exciting new episode of our podcast, where we sit down with Paul Cashman, a true industry veteran with over four decades of experience in the insurance business. From humble beginnings in a local agency, to building a successful State Farm franchise, Paul has seen the industry evolve and grow over the years. In this exclusive intervie…
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Welcome to the latest episode of our podcast, where we dive into the world of insurance and explore how targeted marketing through customer segmentation can help you grow your agency. In this episode, we will be discussing how identifying different groups of customers and tailoring your marketing strategies to meet their specific needs and preferen…
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Welcome to a brand new episode of our podcast series, where we bring you the latest and most valuable insights to help insurance agents grow their businesses. In today's episode, we'll be discussing a topic that's crucial for any insurance agent looking to expand their reach and attract more clients - location-based search optimization. As an insur…
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Welcome to our latest podcast episode, "Setting up a Google Business Profile for Insurance Agents," where we'll guide you through the process of creating a strong online presence for your insurance business. As more and more people turn to Google to find insurance agents, it's crucial to have a strong local search presence. By setting up a Google B…
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Attention insurance agents! Are you tired of buying insurance leads that don't convert? It's time to consider an alternative - inbound marketing. In this week's episode, we dive into the pros and cons of buying insurance leads and why inbound marketing might be a better solution for your insurance agency. Our guest expert shares tips on website des…
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Get ready for an adrenaline-fueled episode of our podcast, as we sit down with Mike Hanson to discuss his agency's groundbreaking success in generating 150 new policy applications every month, all through the power of inbound marketing. In this captivating case study, Mike shares his secrets to success and reveals how his team has mastered the art …
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