Лучшие подкасты про Ecommerce Playbook (2024)

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FINAL WARNING: Your Black Friday Strategy is Missing THIS! 28:32

4d ago28:32

28:32

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year. What You'll Learn: How to craft the perfect Black Friday offer that stands out in a crowded market. Why you MUST adjust your …

1
The Truth About AppLovin: Should You Shift Your Budget NOW? 17:52

9d ago17:52

17:52

Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the talk of the industry. But is it worth your time, energy, and budget? In this episode of the Ecommerce Playbook Podcast, Richard and Taylor pull back …

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Is This the Beginning of a DTC Comeback?: State of the Industry 29:48

12d ago29:48

29:48

Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight growth opportunities, and share surprising insights about ad performance, consumer sentiment, and what it all means for Black Friday and beyond. In this…

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How to Turn Amazon Into a DTC Profit Powerhouse 23:57

16d ago23:57

23:57

Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire ecommerce business. Join Richard and Taylor as they break down why Amazon and DTC should no longer be siloed, and how incorporating Amazon into your fore…

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How We Went from 5 to 30 Clients in 4 Months - We Need More Talent 25:52

18d ago25:52

25:52

Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC Global Accelerator – scaling from 5 to 30 clients in just 4 months. With demand through the roof, we’re now on a mission to find exceptional talent worldwide! Highlights: How the Accelerator delivers predictable, profitable growth f…

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What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!) 20:39

23d ago20:39

20:39

Get the Prophit System: https://commonthreadco.com/pages/ecommerce-strategy In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actual marketing actions that generate revenue. Richard and Taylor jump deep into how finance teams often miss the mark when predicting revenue growth—becau…

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The Black Friday Budget Mistake That Could Tank Your Monthly Sales 9:18

25d ago9:18

9:18

Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this episode of the Podcast, we talk about why underspending on Black Friday could be the biggest misstep for your November sales and how to avoid it. Taylor breaks down the importance of concentrated spending on Black Friday and Cyber Monday…

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WARNING: Election Week Could Sink Your Ad Performance! 14:08

1M ago14:08

14:08

In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on ad campaigns. With an unprecedented wave of political spending flooding digital platforms, advertisers need to prepare for shifting CPMs, reduced conversions, and increased competition—especially in swing states. From understanding …

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Want Profits? Here Are the Exact Steps to Ecommerce Success 57:05

1M ago57:05

57:05

Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Common Thread Collective’s Profit System—the tried-and-true method helping ecommerce brands achieve predictable, consistent growth. Join host Richard and our sales experts, Matt and Peter, as they walk us through the key steps to buildin…

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Are Political Ads Killing Sales?: State of the Industry 27:15

1M ago27:15

27:15

In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why are 7-figure stores seeing a slowdown in growth? How are political ad spending and shifting consumer behaviors affecting your bottom line? And most importantly, what can you do about it heading into the critical Q4 period? Join our pa…

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5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales 26:42

1M ago26:42

26:42

Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the busiest shopping season of the year! From crafting irresistible offers to optimizing your media spend, we’re giving you a proven game plan to stand out …

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Taylor's Biggest Critique of Cost Controls 26:46

1M ago26:46

26:46

In this episode, Taylor shares his biggest critique of cost controls in digital advertising. Join Richard and Taylor as they explore the limitations of cost controls, including the challenges of relying on human logic and consistency in a constantly evolving ad landscape. They dive into the role of AI in ad management, the struggle to trust automat…

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Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue 29:55

2M ago29:55

29:55

Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO, to break down essential SEO strategies tailored for Q4 and holiday promotions in 2024. From understanding organic search declines to building robust…

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Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024 1:11:04

2M ago1:11:04

1:11:04

In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produce sustainable profit in today’s competitive landscape. These brands not only achieved significant revenue but also balanced it with strategies that drove genuine profitability—no easy feat in the current market climate. In this in-de…

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Transforming Company Culture: From Employee-Centric to Standards-Centric 55:34

2M ago55:34

55:34

In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane Sanders, CTC's VP of Employee Development and Performance, discuss how rethinking company culture can drive profitability, enhance team performance, …

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Boost Your Holiday Sales with These Email and SMS Strategies 35:10

2M ago35:10

35:10

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season. Key Takeaways: Data Integrity: Clean up your email data for more effective campaigns. Audience Segmentation:…

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The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves 35:16

2M ago35:16

35:16

In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their businesses are thriving? Taylor shares his insights on the cultural norms, financial misconceptions, and psychological traps that keep business owners …

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Maximizing Black Friday Sales: Data-Driven Discounting Strategies 25:05

2M ago25:05

25:05

In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a bra…

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What Founders Struggle With Most: Human Connection Over Data 30:52

2M ago30:52

30:52

In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making. While much of business focuses on metrics and analysis, Taylor shares insights from recent in person conversations with clients and fellow CEOs that reveal a different story. They discuss the…

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Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys 30:36

2M ago30:36

30:36

In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season. Together, they break down how to approach each phase of the holiday shopping period, from the "7 Peaks and 1 Valley" concept to optimizing creative for Black Friday, Cyber Mond…

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August Insights & What to Expect for Q4: State of the Industry 36:28

2M ago36:28

36:28

In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's performance and prepare for the crucial Q4 holiday season! Join our expert panel as they unpack valuable insights that can shape your strategy in the coming months. What You’ll Learn: August Performance Recap: Discover how seven-fig…

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Building Trust and Authority: A Guide for Change Agents 42:17

2M ago42:17

42:17

In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing from their experiences at Common Thread Collective (CTC), they dive into the challenges and rewards of driving meaningful change without relying on external crises. Key Topics Discussed: Embracing Conflict: Understanding why willingn…

1
Turn Your Accountant Into An Asset 28:06

3M ago28:06

28:06

In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his recent talk at an accounting conference in Toronto, where he explored how accountants can bridge the gap with marketers and become invaluable strategic…

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Meet CTC's First AI Bot: A New Era in Ecommerce Creativity 44:36

3M ago44:36

44:36

This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor as he sits down with Jacob Posel, who is a real human, designed to revolutionize the way we think about creative strategy in ecommerce. From discussing how AI is streamlining creative workflows to understanding the impact of machine learn…

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6 Essential Google Ads Strategies for a Profitable Holiday Season 45:40

3M ago45:40

45:40

Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six critical steps you need to take to optimize your paid search campaigns for the upcoming holiday rush. From mastering promotional visibility to understandi…

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1
Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook

1
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa

1
FINAL WARNING: Your Black Friday Strategy is Missing THIS! 28:32

1
The Truth About AppLovin: Should You Shift Your Budget NOW? 17:52

1
Is This the Beginning of a DTC Comeback?: State of the Industry 29:48

1
How to Turn Amazon Into a DTC Profit Powerhouse 23:57

1
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent 25:52

1
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!) 20:39

1
The Black Friday Budget Mistake That Could Tank Your Monthly Sales 9:18

1
WARNING: Election Week Could Sink Your Ad Performance! 14:08

1
Want Profits? Here Are the Exact Steps to Ecommerce Success 57:05

1
Are Political Ads Killing Sales?: State of the Industry 27:15

1
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales 26:42

1
Taylor's Biggest Critique of Cost Controls 26:46

1
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue 29:55

1
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024 1:11:04

1
Transforming Company Culture: From Employee-Centric to Standards-Centric 55:34

1
Boost Your Holiday Sales with These Email and SMS Strategies 35:10

1
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves 35:16

1
Maximizing Black Friday Sales: Data-Driven Discounting Strategies 25:05

1
What Founders Struggle With Most: Human Connection Over Data 30:52

1
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys 30:36

1
August Insights & What to Expect for Q4: State of the Industry 36:28

1
Building Trust and Authority: A Guide for Change Agents 42:17

1
Turn Your Accountant Into An Asset 28:06

1
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity 44:36

1
6 Essential Google Ads Strategies for a Profitable Holiday Season 45:40

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