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Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies ...
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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your e…
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192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name f…
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191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects z…
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190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you n…
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189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How bi…
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188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying a…
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187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United …
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186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Sm…
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185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR…
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184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you c…
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183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for more Unleash the power of exclusive access: memberships done right Decoding top brands’ retentio…
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182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for s…
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181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valen…
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180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here! You’ll Learn Social commerce: everything you need to know How to leverage AI to help person…
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179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll Learn How to assess yo…
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178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp. You’ll Learn The top factor hurting your deliverability and hindering your reac…
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177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in forms Short- vs. long-form campaigns Dark vs. light mode for CTR Lifestyle vs. product images in the hero ima…
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176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. Watch the full episode here! You’ll Learn A critical December 2023 deliverability update that will affect email deliverability if not addressed …
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175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll Learn Effective product launch strategies Why it’s important to understand customer resolutions How to capture your customers’ attention and generate excitement after the holidays Popular eCommerce…
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174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! Watch the full episode here! You’ll Learn How to sync your target audience on different platforms Klaviyo’s functions to leverage for a smoother shopping experience One simple strategy to boost your AOV by 10% Why it’s worth investing in…
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173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! Watch the full video here! You’ll Learn What AOV is and why it’s so important The factors that influence AOV The one thing to fix to cut your abando…
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172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies. Watch the full video here! You’ll Learn Andriy’s thoughts on BOGO deals Different ways to organize a BOGO sale Andrea’s take on mystery discounts for …
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171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This Episode Rebuy RSVLTS Sephora Viking Waffles: Protein Waffles Literally The Coolest Book by Levi Plesset Leave an A…
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170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now! You’ll Learn How to retain holiday shoppers with the Bounce Back Flow How to build the Bounce Back and what exact emails to include Vira’s pro holiday …
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169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from …
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168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM. You’ll Learn How to use email marketing to create anticipation for the biggest sale of the year The 3 crucial automations you should set up from scratch for BFCM Vira’s go-to content trick to co…
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167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM. Interview Questions What are the best practices for prepping deliverability for BFCM? Are dedicated domains important for businesses of all …
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166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. Did you enjoy this episode? If so, please leave a short review a…
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165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM. Download a FREE Black Friday Cyber Monday Checklist Here! You’ll learn w…
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164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater. Some of the questions we ask: What are some common mistakes businesses make with their email marketing efforts? How can businesses enhance the value and engagement of their email marketing for recipients, shifting…
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163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before. You’ll Learn What Gorgias is, how it’s different from other helpdesks, and how you can use it to manage all your eCommerce tools How to elevate Customer Support to boost engagement, brand l…
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162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing. About today’s guest Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their cus…
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161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies. About today’s guest Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product s…
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160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special. Some of the questions we ask: How do you maximize email marketing using Maverick in Klaviyo? What are some potential …
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159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies. Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for exper…
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158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth. You’ll Learn Justuno's secret sauce to supercharging Klaviyo How to engage & convert with personalized popups 101 How to master upse…
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157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy. You’ll learn Taking your NPS surveys to the next level: how to make asking for feedback fun …
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156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement. You’ll Learn Discover how to calculate your AOV like a pro Uncover the importance of track…
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155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business s…
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154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with! You’ll Learn The one thing you should do to check if your emails are landing in spam The key factors email services consider for email placement When and how to leverage a single opt-in One tiny factor…
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153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability. Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share inside…
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152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands. You’ll learn Critical segments to target for 4th of July One creative way to segment your audience …
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151 - Listen to the episode and you'll learn: One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about it What CleverGIFs is and how it can help transform the way you view email personalization One proven way to foster a genuine connection with your email subscribers and boost eng…
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150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand. …
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149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment. Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability. Abo…
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147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for: Recency: How recently a customer has made a purchase Frequency: How often a cust…
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146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about? In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen. From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their se…
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144 - Great design is an integral part of email marketing. This week, we’re joined by experienced designer and fellow email geek Emily Ryan to talk about all things email design and best practices. In this episode, you’ll get the insider information behind making the most on-brand and high-converting email designs yet. Stay tuned, and start creatin…
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