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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …
 
In this episode, Jason starts an in-depth recap of all the action at Trail Hero. Follow along as he tells of each day’s run and the obstacles encountered. Lots of action which includes roll-overs and recoveries both night and day. He meets up with some old friends, makes lots of new friends and Lorenzo was nowhere to be seen. #helpwanted Lots of ra…
 
We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…
 
You don’t want to miss this incredible episode with Jason interviewing Cody Waggoner and Randall Davis. WW&W has interviewed Cody in the past when they were at KOH. At that time, it was with Cody at his awesome place called Lasertown. This new interview is with the rock crawling racing duo together at Trail Hero. Jason met up with them during the m…
 
On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
This weeks episode is a very short one with only Chris. He goes solo to give a brief update and to let the listeners know that Jason is traveling home from an epic trip to Trail Hero in southern Utah. Rest assured that there is a ton of content coming very soon. Cheers! Click here for our Patreon If you enjoy the Wheeling Wine and Whiskey off road …
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
Jason and Chris record this episode via Skype during Jason’s epic journey to Trail Hero in Southern Utah. The first part was recorded from a BassPro parking lot in Las Vegas and the second part was recorded a day later after Jason arrived in Sand Hollow and had already gone wheeling. The story is great! Super Producer Lorenzo is apparently spending…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
Jason and Chris are back in the home studio for this episode and they realized that Lorenzo has been missing all week. Where is the world is Lorenzo? Other than not knowing where our super producer is, they talk about a plethora of topics. One of the hot topics is getting the latest on Jason’s prep for Trail Hero. Tune in and enjoy! Cheers! Click h…
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
Check-in at Fall Safety Clinic Jason and Chris report from Hollister Hills SVRA; the location of the fall Safety Clinic hosted by Esprit de Four of San Jose. The action includes Lorenzo chasing deer and students getting educated on safe off-roading techniques. They also discuss upcoming events like Trail Hero and report on the Ultra4 race results f…
 
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…
 
Join the boys as they talk about a bunch of different topics. First and foremost they discuss the wildfires that are destroying the forests of California and the impacts on the entire state. A timely ultra4 racing update with unofficial results from the race at Crandon. We discuss a scary moment for Bailey Cole. A new and hard to find whiskey is re…
 
Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…
 
Beautiful Barrett Lake In this weeks episode Jason grabs the recording gear and heads up to mountains to run the Barrett Lake trail. This beautiful trail is one of Jason’s favorites. He regales us with his rocklanding equipment that he used to make his stay at the lake super comfortable. During his stay he also took the time to meet and chat with s…
 
Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…
 
Join Chris and Jason and get to know Richard Russell. Richard is the creator of the Instagram page Rig_times and on his page he highlights owners and the rigs that they drive. Grass roots stuff! Also in this episode, the boys talk about our brave firefighters and members of the community that have stepped up to help with the fire fighting efforts. …
 
If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…
 
This episode has it all! The boys wrap up Meadow Lake, update on the Ultra4 racing schedule, talk about drunk Tyler. Don’t miss out on the 2020 Meadow Lake Trip Finale!!! We’d also like to give a big shout-out to all of our new patrons. The support is truly awesome and over-whelming. Thank You! Click here for our Patreon If you enjoy the Wheeling W…
 
Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…
 
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…
 
Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…
 
Lorenzo is barely under control! Holy smokes, this episode has it all from whiskey reviews to announcing the winner to our first giveaway. You don’t want to miss it. We also talk a lot about our upcoming trip to Fordyce and the return of Ultra4 racing with the Teardown in Tennessee. Jason and Chris are also proud to announce that they now have a Pa…
 
On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…
 
Jason and Chris meet up with Justin Hall and hear his awesome story. He tells us about the beginnings of his racing career, where its at now and where its going. He also opens up and tells us about living with Crohn’s Disease. Little teaser on that…he doesn’t let it slow him down. Tune in and enjoy the show. Follow Justin on social media: @rockhard…
 
Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…
 
In this episode, Chris, Jason and a couple of special guests talk about the weekend at Hollister Hills SVRA. During their time there, they participated in the delayed Spring Off-Road Safety Clinic. Some recreational wheeling was done and maybe even a little bit of wine tasting. If you enjoy the Wheeling Wine and Whiskey off road 4×4 podcast, then c…
 
On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…
 
Jason and Chris meet with and talk to Don and Greg from NorCal Rovers about their upcoming event on the Rubicon, called Rovicon. The trail run is coming soon and they spill all the details about it and they drop tons of knowledge on us about Land Rovers. We are, after all, a non-denominational podcast and we talk about it all! Sign up for Rovicon I…
 
In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…
 
This episode is one not to miss. Jason and Chris get knowledge dropped on them by Rob Calisi about the Element Fire Extinguisher. This revolutionary fire extinguisher was developed for use during orbital space missions. Learn all about why you all need to have some of these in your vehicles. Rob also gives us a behind the scenes look at Formula 1 r…
 
Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share …
 
Join Jason and Chris as they discuss some off-road related news stories. The news is good and bad which follows the theme of the year so far. Enjoy! If you enjoy the Wheeling Wine and Whiskey off road 4×4 podcast, then check out these other awesome off-roading podcasts too! SnailTrail4x4 Podcast Mike and Max’s Off Road Podcast Music provided by Via…
 
In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been …
 
In this awesome episode of Wheeling,Wine and Whiskey, Chris and Jason sample and talk about 6 different whiskeys. They were provided with a sampler pack and Chris’ oldest son gave him a nice bottle of Japanese Whiskey for Father’s Day. Some off-roading talk and tech are also discussed. Chris talks about using his MorrFlate on his Jeep and trailer d…
 
Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 …
 
Chris and Jason with their rigs at the top of Corral Hollow OHV trail In this episode, Jason and Chris talk about the weekends events up in the mountains. They were camping near Bear Valley Ski Resort for the weekend while they worked hard to clear and open some OHV trails in the area. The trails worked on were all located in the Stanislaus Nationa…
 
We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could…
 
Listen in to this exciting episode as Jason runs the Rubicon with Lorenzo in the rock buggie. He is joined by Jimmy Jett of Snail Trail 4×4 for this adventure. Good times!! If you enjoy the Wheeling Wine and Whiskey off road 4×4 podcast, then check out these other awesome off-roading podcasts too! SnailTrail4x4 Podcast Mike and Max’s Off Road Podca…
 
In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant…
 
Jason and Chris continue their social distancing exercise by sitting 8 feet apart and talk about a wide gamut of things. Topics like the review of 2nd game night with Old Elk Bourbon on Facebook Live, a gift gets opened, Pismo and Tahoe updates. The latest on Chris’ jeep is also talked about. Don’t miss it and as always give us a review on Apple Po…
 
Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly…
 
Flexing the YJ out at Hollister Hills SVRA Chris’s current Jeep upgrades are done, so the boys head down to Hollister Hills SVRA during the Memorial Day weekend to give the rig a workout! Listen in to learn how the trip went from beginning to end. Great stuff! Some friends of ours were also in the park. The day included Jim, Eddie, Coby, Rodney, Ro…
 
Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episo…
 
Happy Anniversary! The boys have been recording podcast episodes for a whole year now and have been having a lot of fun. Join in the celebration with them as they toast their accomplishment and look back on the year. They talk about the highs and lows that they and the listeners have endured. So grab your favorite adult beverage (if you are at home…
 
Happy Anniversary! Happy Anniversary! The boys have been recording podcast episodes for a whole year now and have been having a lot of fun. Join in the celebration with them as they toast their accomplishment and look back on the year. They talk about the highs and lows that they and the listeners have endured. So grab your favorite adult beverage …
 
The Breeders Choice whiskey Jason and Chris talk about a smattering of topics from Chris’ Jeep build to a new whiskey that they sample. Covid-19 is still disrupting our lifestyle and we discuss several new impacts on it. Enjoy! Please don’t forget to write a review on Apple Podcasts if you like the show. Drop Jason a DM on Instagram @wheelingwinean…
 
Levi Shirley In this landmark episode, Jason and Chris talk to one of the big dogs of Ultra4 racing. Levi Shirley, an elite driver in the 4400 class joins the boys via Skype for an information laden chat. Don’t miss hearing about the beaver in the shop straight from Levi. We learn how he got started in off-road racing and where he is going. Great S…
 
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