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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com How I Built This Plus is a great way to support the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/howibuiltthis
 
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How I Built It

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How I Built It

Joe Casabona

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How I Built It is the podcast that helps creators and small business owners create engaging content that drives sales. Each week, host Joe Casabona talk about how you can build good content faster to increase revenue and establish build authority.
 
「How I Built This」は米国の公共ラジオ放送、ナショナル・パブリック・ラジオ(NPR)が配信する番組で、掃除機で知られるダイソンの創業者ジェームズ・ダイソン氏ら著名な起業家が、自らのサクセスストーリーをインタビューに答えながら語るポッドキャストで、米国でもリスナーから幅広く支持されています。今回制作しました日本語版は、豊富なビジネス取材の経験を持つ日経BP総合研究所上席研究員、品田英雄氏が番組案内役を務め、起業家の肉声を伝える番組の魅力をそのままに、日本語で紹介します。 番組ではジェームズ・ダイソン氏の他、オンライン百科事典ウィキペディアの創設者、ジミー・ウェールズ氏や写真共有アプリのインスタグラムを創業したケビン・シストロム氏とマイク・クリーガー氏のインタビューを11月15日(月)からまとめて配信します。 https://www.1242.com/project/hibt/
 
How I Built My Fundraising Consultancy is a bi-weekly interview podcast with fundraising consultants. Hear how individual consultants and consulting firm leaders got their start. Learn what it takes to launch your practice, the tools you’ll need, and the hardships you may face. Discover what it takes to build a fundraising consultancy. Check out How I Built My Fundraising Consultancy by MarketSmart.
 
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show series
 
They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pitch the media - both established media like publications and TV, and newer media, like podcasts. Today, she gives us some fantastic advice for finding and p…
 
In the 1980s—the early days of cable television—John Hendricks got stuck on an idea he couldn't shake: to create a channel that would teach people cool things in an entertaining way. In college he had seen hours of documentaries on history, science, and outer space; and he figured if he was interested in them, others would be too. So around the age…
 
How do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moulton, it's publishing. And Rochelle knows a thing or two. Not only has she been helping people become authorities in their fields since 2007, but her book, The Authority Code, will give you the blueprin…
 
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion bu…
 
In 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot of everything. Seems like a year or less would do me good. But not really less of everything. I need to do less of something specific — over-commitment. So I’ve come up with The Year of Retreat. Show Notes: Cortex My 2022 Yearly Theme Build Something Club…
 
Andy Puddicombe is not your typical entrepreneur—in his early twenties, he gave away everything he owned to train as a Buddhist monk. But after ten years, he decided he wanted to bring the benefits of his meditation techniques to more people. While running a meditation clinic in London, Andy met Rich Pierson, who had burned out on his job at a high…
 
This week, we thought we'd bring you a little bonus from another show that Guy hosts called Wisdom From The Top. In 2012, to say there was a crisis at Best Buy—is an understatement. In January, Forbes published an article with the headline: WHY BEST BUY IS GOING OUT OF BUSINESS. And then, in March, the company reported a loss of $1.7 billion dollar…
 
Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a small business, she wanted more time for herself. She brought in two par…
 
What makes a good How I Built This story? Why do our episodes take weeks to produce? How does Guy prepare for an interview? As a bonus this week, Guy wanted to take some time and answer a bunch of your questions! If you have other burning questions about the show, our process, or even just about Guy, you can Ask Guy Anything by submitting a questio…
 
I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a band, heavy quotes, I played paint buckets. When I was 15 years old, I knew I needed a real kit. It's the last episode of 2021, and it's a little different: I'm going to share with you my favorite Christmas story. I'll a…
 
Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and…
 
Back in October, I wrote a blog post called, "We Need to Talk About Speakers and Virtual Events." I outlined how I believe speakers should be treated when it comes to virtual events; See I feel like too many virtual event organizers treat speakers as their marketing arm too. Shortly after, my friend Nathan Wrigley reached out. See, he is a virtual …
 
In 2010, rocket scientists Robbie Schingler and Will Marshall set an ambitious goal for themselves: to launch an aerospace mission with the speed and agility of a Silicon Valley startup. They set up shop in their garage, left their NASA jobs, and began pursuing their vision of building small, relatively inexpensive satellites to take daily images o…
 
This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the a…
 
As college students in the late 1980s, Laura Ballance and Mac McCaughan launched two projects that came to define their trajectories as entrepreneurs: the "punky but poppy" band Chunk, and the scrappy record label, Merge. For decades, the partners juggled the demands of managing their own band while negotiating record deals and recording dates for …
 
Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as small business owners, fall on how to use Facebook? Today's guests should help. Jono Petrohilos is a personal trainer and online educator who has a $1 Million online course business. He also runs huge Fa…
 
Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu r…
 
A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Haines. As we recorded this, he was going through the biggest change his membership has seem: consolidation of offerings, niching down, and increasing the pri…
 
As a mother of three, Kat Nouri was dismayed at the amount of single-use plastic she was using to pack her kids' school lunches. She had already launched a successful brand called Modern Twist, which sold placemats and baby bibs made of silicone. So Kat wondered: why not use silicone to make durable food storage bags, which—instead of being used on…
 
It's the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work from home and podcasters, and offering more options for people looking for the perfect pen. In Build Something More, I talk about the transition from Beaver Builder to Gutenberg - why I did it, and how it went. Show Notes: Gift…
 
Brian Armstrong wanted to be a tech entrepreneur since he was in high school, but his first serious venture—a tutoring website—never quite took off. Around 2010, while looking to get a job in Silicon Valley, he stumbled across an intriguing idea for a peer-to-peer digital currency called Bitcoin, which quickly turned into his obsession. Brian's ini…
 
ダイソン:掃除機のアイデアを思いついたんだよ。紙パックをサイクロン方式に置き換えるものだ。ほかの重役達にもアイデアを少し話した。「掃除機を作ろう。そして大儲けしよう」ってね。 ホスト:答えは「よし、やろう」? ダイソン:いいや、違った。それどころか「バカはやめろ」って言われたよ。「現行の掃除機よりいい物が作れるのならフーバーとかエレクトロラックスがとっくにやってる」ってね。 「How I Built This」は米国の公共ラジオ放送、ナショナル・パブリック・ラジオ(NPR)が配信する番組で、著名な起業家が自らのサクセスストーリーをインタビューに答えながら語るポッドキャストです。この日本語版は、豊富なビジネス取材の経験を持つ日経BP総合研究所上席研究員、品田英雄氏が番組案内役を務め、起業家の肉…
 
クリーガー:インスタグラムのユーザーがどんどん増えたのは良かったんだけど、アクセスが集中しすぎてシステムがダウンし、ツイッターやブログなどに「あ~あ、また登録数の予測もできないスタートアップ企業だ」って書かれたのは辛かった。あの当時、僕達は2人とも2日間一睡もせずに直し続けた。「もう終わりだ。せっかくいいアプリを作ったのに自分でダメにしてしまった」って。ほとんどヤケになってたけどね。 「How I Built This」は米国の公共ラジオ放送、ナショナル・パブリック・ラジオ(NPR)が配信する番組で、著名な起業家が自らのサクセスストーリーをインタビューに答えながら語るポッドキャストです。この日本語版は、豊富なビジネス取材の経験を持つ日経BP総合研究所上席研究員、品田英雄氏が番組案内役を務め、…
 
ホスト:ウィキペディアで最初に作られた項目って何なんでしょう? ウェールズ:誰もが調べることのできる最初の項目は「Q」という文字に関するものだけどね。ウィキペディア初期のあの当時は、とてもエキサイティングだった。誰もが「アフリカは大陸である」と入力してセーブすることができるんだからね。あまりいい記事じゃないけど悪くもない。とりあえずだよ。 「How I Built This」は米国の公共ラジオ放送、ナショナル・パブリック・ラジオ(NPR)が配信する番組で、著名な起業家が自らのサクセスストーリーをインタビューに答えながら語るポッドキャストです。この日本語版は、豊富なビジネス取材の経験を持つ日経BP総合研究所上席研究員、品田英雄氏が番組案内役を務め、起業家の肉声を伝える番組の魅力をそのままに、日…
 
Something I (and perhaps you) feel I do terribly is email marketing. I'm worried I'm not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of g…
 
In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mu…
 
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