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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Expert & Trainer - Michelle J Raymond

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Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master ...
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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally Marketing Strategy: • Start repurposing content on the platform where you already have the strongest presence/ROI • Test different platforms for about a month to measure effectiveness • Begin marketing 6-12 months bef…
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Send us a text Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platf…
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No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 …
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In this episode, I answered questions about LinkedIn and social selling. How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram? What is the difference between connecting and following on LinkedIn? What is the ideal number of hashtags to use on a LinkedIn post? Are LinkedIn polls as effective as they…
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Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. Today's episode is sponsored by Metricool. Make sure to regi…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/ TIPS we covered include: ▪️ Having a zoomed in Headshot Photo, focusing mainly on your face ▪️ Being intentional wi…
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Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't! In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert Outdated headshot photo or photo isn’t zoomed in. URL is not simplified Header isn’t optimized: information is hard to read on mobile; photos …
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The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHEL…
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Welcome to our LinkedIn Trifecta Talks! Speakers: Brenda Meller, LinkedIn Coach Michelle B. Griffin, Personal Brand PR Strategist Michelle J. Raymond, B2B LinkedIn Specialist Key Points: LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus…
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A live chat with Brenda Meller and Deanna Russo on "How To Use LinkedIn Like a Big Networking Event" Originally aired: Tuesday, April 23, 2024 at 12:05 pm ET. Connect with Deanna: ➡️ Website: https://leverageupllc.com/ ➡️ LinkedIn: https://www.linkedin.com/in/deannarusso1/ UPCOMING LINKEDIN LIVE Interviews by Brenda Meller of Meller Marketing: ➡️ h…
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Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure …
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Leah Goldman https://www.linkedin.com/in/leahgoldman/ TIPS we covered include: ▪️ Creating a company page ▪️ Considering using a professional Headshot Photo to create credibility and trust ▪️ Ensu…
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A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements Originally aired LIVE on Tuesday, April 9, 2024 Questions Kendra answers during the podcast: What are the requirements for Yahoo and Google email deliverability? (3:44) What is the difference between a DMARC and DKIM code? (4:52) Does the one-clic…
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Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account…
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Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time. Main points I discuss: Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time. LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023 Tracking Follower Growth: I use Shield Analy…
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LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Today's episode is sponsored by Metricool. M…
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Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Sybil Stewart. https://www.linkedin.com/in/thesagestewart/ TIPS we covered include: ▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodic…
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Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode, we share three great lessons you can learn from social selling to improve your marketing results. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 3…
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This was a panel discussion on "Speaking Strategies for Solopreneurs" with Jenn Espinosa-Goswami, Barbara Boldt, and Bobbie Carlton Register to watch the playback and get presenter resources mentioned in this podcast episode here: https://www.mellermarketing.com/shift Here are some of the key questions discussed during the panel discussion: How do …
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/ LinkedIn Profile Tips from Brenda Meller Headshot and Banner: Update your headshot regularly. Incorporate your logo into the ban…
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Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for …
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After a brief break from episodes -- I'M BACK! Key topics discussed in this episode: Reason for podcast hiatus: Increased workload and events, especially after back-to-school season. Balancing podcasting with business: Struggles of maintaining a regular schedule while focusing on client work. Seasonal fluctuations in business: Experiences of ups an…
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These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHEL…
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Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MI…
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Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed. Connect with Avivit: https://www.linkedin.com/in/reddstrategy/ https://www.reddstrategy.com/ Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists…
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Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston. TIPS we covered include: ▪️ Shifting from #OpentoWork to Self-Employed to market yourself as a consultant ▪️ Having a refreshed Headshot Phot…
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What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this …
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Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar, a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event, "How to Build Your Multi-Platform Digital Voice for Your Business.…
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Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence. Originally aired: Tuesday, April 2, 2024 at 12:05 pm ET. Wa…
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When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to t…
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Are you a virtual assistant looking to unlock the power of LinkedIn to grow your business? Watch this LinkedIn profile mini-audit of Jessica Tinner https://www.linkedin.com/in/jessicatinner/ TIPS we covered include: ▪️ Uploading your headshot photo instead of your company logo in the "Headshot Photo" field ▪️ Refreshing your LinkedIn header to ensu…
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Rachel Lindteigen on SEO Tips for Entrepreneurs: Blogs, Websites, Podcasts, Oh My! #enthusiasticallyselfemployed #linkedinlive Unlock the secrets to a thriving online presence with Rachel Lindteigen, a seasoned SEO and content marketing expert boasting over two decades of experience in digital marketing. Curious about how you can drive traffic to y…
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Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. h…
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Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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Are you a solopreneur, business professional, or coach / consultant looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Jenny Morin. TIPS we covered include: ▪️ LinkedIn Profile Verification: Necessary? ▪️ Changing a Business Name on your LinkedIn Profile ▪️ Suggested LinkedIn Banner Image changes ▪️ Way…
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Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn…
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Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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Ever wondered how to make your voice heard in a sea of constant noise? Join us as we sit down with Orly Zeewy, a fellow member of Innovation Women, who has mastered the art of helping solopreneurs and startups rise above their competition. Links Mentioned: Connect with Orly on LinkedIn: https://www.linkedin.com/in/orlyzeewy/ https://zeewybrands.com…
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Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Meg Gluckman, who is a Divorce & coparenting coach TIPS we covered include: ▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedi…
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Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key m…
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Unlock the secrets of boosting your professional presence with the dynamic fusion of LinkedIn and AI as we sit down with Angela Pitter, founder of LiveWire Collaborative. Angela, an accidental entrepreneur, shares her incredible journey and the innovative ways she helps mid-sized companies and nonprofits enhance their branding and engagement strate…
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Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…
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