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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Local Marketing Institute Podcast

Local Marketing Institute

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Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. J ...
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding th ...
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Local Marketing Made Easy

Matt Boland

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Local marketing discussion & solutions for small business owners or even consultants that offer local marketing services in their area. Want your questions answered on the podcast? Send them in here: localmarketingquestions@gmail.com If you enjoy what you hear, please subscribe and share with others!
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Local Marketing for Dentists

Charles Makarewicz

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A brand new show for the entrepreneurial dentist, who is actively searching for better ways to attract more new patients. A place where we uncover what is and what isn’t working for new dental patient acquisition online. https://dentalmarketingexpert.com.au
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SEO Local Marketing

Steven Delong

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Local SEO marketing made easy! Offline / Online Business Marketing Consultant Steven Delong will be providing you with quality local search engine optimization content that is easy and valuable for all business owners.
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As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Who is this podcast for? This podcast is for lawyers and law firms wanting to grow their website traffic, leads, and conversions to their firm. What will the show do for you? This shows reveals the digital marketing strategies you can use to generate new cases. We break down these strategies step-by-step for ease of use.
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

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Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Marketing Your Local Business

Matt Heffner

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Have a business that serves local customers? This podcast will help you get more leads and customers with your marketing. We'll explore both the strategy and specific tips to marketing to a local customer base. Short and to the point. You'll come away with specific things you can do even today to grow. Marketing Your Local Business is hosted by Matt Heffner, founder of Red Oak Local, a 10 year veteran of local business marketing.
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Welcome to the Local Store Marketing (LSM) Podcast This show is for franchisees and multi-unit retail operators who want to learn how to market in a way that lets us get our message, our products, and our services, out to the local community within each of our retail locations services while dominating the competition! Learn from Ryan Swanson, the highly sought after marketer who will share proven and duplicatable local store marketing best practices. Inside each episode, Ryan shares his big ...
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Use these tips to keep your small business relevant against competition. Learn about local SEO, digital marketing, social media tips, email newsletters, website development, user interface tips, Google Business Profiles and so much more. My podcast is for the small business owner that wants to learn ways they can thrive in the digital world we all live in today! Stay tuned and let's chat! Support this podcast: https://podcasters.spotify.com/pod/show/a1content-marketing-seo/support
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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time. We collaborate with businesses to put together a road map for their market ...
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Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website

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Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
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Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter. Her secret power? Breaking down big marketing ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less st ...
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Welcome to our podcast where we explore the latest technological advancements and their impact on businesses. Today, we'll be discussing a new community that is using AI to revolutionize the way local businesses do marketing and publicity. Marketing and publicity are essential components for any business to thrive in the market. However, for local businesses, it can be challenging to compete with larger brands that have extensive marketing budgets. This is where AI comes in. The new communit ...
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How do restaurants successfully market and operate at the location level? How do successful restaurants bring marketing and operations together to create growth? What technology is working to help restaurants achieve their goals? These conversations will give you insights on how brands are doing it so that you can do it too.
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show series
 
In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads. Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses. What Secrets Do…
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With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will …
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…
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In this episode of Local Market Monopoly, financial expert Michael Watkins shares the top life insurance mistakes small business owners make and how to avoid them. Michael provides practical and actionable advice on securing the right life insurance coverage, protecting your business and family, and why relying on employer-provided policies can be …
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Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeals are no longer delayed. LSA review links are going away. Google confirms Exif data does not …
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Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that…
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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In this episode of Local Market Monopoly, financial expert Michael Watkins shares the top life insurance mistakes small business owners make and how to avoid them. Michael provides practical and actionable advice on securing the right life insurance coverage, protecting your business and family, and why relying on employer-provided policies can be …
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In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, we’ll dive into: Why AI Optimization Matters: Understand the growing influence of AI on …
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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In this episode of Local Market Monopoly, quilting enthusiast turned entrepreneur Melissa Struttmann shares how she transformed her passion into a thriving retreat business. Melissa provides practical and actionable advice on how to turn any hobby into a profitable venture, including the mindset shift that made all the difference in her success. Cl…
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In this episode of Local Market Monopoly, quilting enthusiast turned entrepreneur Melissa Struttmann shares how she transformed her passion into a thriving retreat business. Melissa provides practical and actionable advice on how to turn any hobby into a profitable venture, including the mindset shift that made all the difference in her success. Cl…
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In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model. Allie covers how to create compelling offers, validate them with small ads, and sell your progr…
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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeal delays for longer than normal. Google Local Services Ads review links expire. Can you nest a…
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…
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Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics. The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach a…
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While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.…
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Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…
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Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC announces final rule on banning fake reviews. GBP reinstatements may be severely backlogged. How do…
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Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…
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In this episode of Local Market Monopoly, branding expert Daniel Blaho shares the essential strategies for local businesses to enhance their online presence and boost their brand. He provides practical and actionable tips to transform your brand from unnoticed to unforgettable, empowering you to stand out in a competitive market. Clarence and Danie…
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In this episode of Local Market Monopoly, branding expert Daniel Blaho shares the essential strategies for local businesses to enhance their online presence and boost their brand. He provides practical and actionable tips to transform your brand from unnoticed to unforgettable, empowering you to stand out in a competitive market. Clarence and Danie…
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If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…
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In this milestone episode of Local Market Monopoly, Clarence Fisher reflects on his 11 biggest business mistakes and how you can avoid them. He shares valuable lessons learned from his journey and offers actionable tips to help you navigate common pitfalls and achieve long-term success. Clarence covers financial planning, sales and marketing strate…
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In this milestone episode of Local Market Monopoly, Clarence Fisher reflects on his 11 biggest business mistakes and how you can avoid them. He shares valuable lessons learned from his journey and offers actionable tips to help you navigate common pitfalls and achieve long-term success. Clarence covers financial planning, sales and marketing strate…
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In Episode 6 of Local Biz Buzz, marketing consultant Donna Gunter reveals how business owners can transform 15-minute breaks into powerful social media marketing sessions. Drawing from over 25 years of experience, Donna provides actionable strategies, including leveraging Google Analytics, engaging with influencers, brainstorming content, and optim…
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…
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Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various depart…
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With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…
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In this episode of Local Biz Buzz, marketing expert Donna Gunter shares nine simple but powerful changes you can make to your website's homepage to increase conversions and drive more sales. From making your contact information easily accessible to highlighting your unique selling proposition and incorporating high-quality visuals, Donna covers act…
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In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses. Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, …
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Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…
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Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for m…
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Fields that impact ranking. Consumer alerts appearing on GBP listings. Google update states verific…
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In this episode of Local Market Monopoly, host Clarence Fisher explores the untapped potential of LinkedIn for local businesses. He provides actionable tips to transform your LinkedIn profile from a digital ghost town into a powerful tool for customer engagement and business growth. Clarence introduces the "Local Leverage" strategy, shares effectiv…
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In this episode of Local Market Monopoly, host Clarence Fisher explores the untapped potential of LinkedIn for local businesses. He provides actionable tips to transform your LinkedIn profile from a digital ghost town into a powerful tool for customer engagement and business growth. Clarence introduces the "Local Leverage" strategy, shares effectiv…
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Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast S…
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Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…
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Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…
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In this episode of Local Market Monopoly, Clarence Fisher discusses the importance of self-promotion for dominating your local market. Clarence emphasizes the need for business owners to effectively promote themselves and shares seven strategies to do so. He begins by exploring the art of crafting an elevator pitch and offers tips for creating a co…
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In this episode of Local Market Monopoly, Clarence Fisher discusses the importance of self-promotion for dominating your local market. Clarence emphasizes the need for business owners to effectively promote themselves and shares seven strategies to do so. He begins by exploring the art of crafting an elevator pitch and offers tips for creating a co…
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