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Marketing Connections

The Marketing Science Institute

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Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.
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Angela Randall's views on online marketing, branding, entrepreneurship, business, networking, growth hacking, and making connections. Ange specialises in marketing destinations and events, is an MBA student, and is the marketing manager for a UK company doing £15m turnover per year. 👻 AngelaSmange AngelaRandall.net
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High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. We are Google Partners and work on our customers Google Ads every day improving our craft. #Media #Business Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmosphe ...
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Are you getting the most out of your business podcast? In celebration of International Podcast Day, I've asked 7 solo business owners what the impact and surprises have been for their podcast. From bookkeepers to coaches, .Net speciali…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Making sure your podcast’s online presence is consistent is key to attracting and keeping the right audience. In this episode, I walk April through an Online Presence Audit for her Door Key (history) Podcast, checking out platforms lik…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Yes, yes, it's our voices but let's zoom out more than that. A podcast is a small piece of a wonderful network of online tentacles that help us find people for our business and/or community. The audio is one part of this and so are the…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph We're focusing on audience growth with a peak into a very special new program. I'll be joined by April from Door Key Podcast to look at how a podcast is so much more than meets the eye. Here's an overview of the season that starts this…
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SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions, plus various digital and AI tools that improve our productivity. Our mission is clear: To Improve your search results and attract leads that …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Metadata is the text attached to your audio as well as near it when it’s published. Making sure your metadata is there AND accurate is a simple way to increase your podcast’s chances of getting found when listeners go digging around fo…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph The best way to learn how to do something well is to give it to someone who is lazy. The thing is, an ambitious person can make any quick task super long and complicated. We do NOT want that. You want to do quick, effective things that…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Is audience growth really your biggest podcast goal OR is there a bigger networking desire nestled in your podcast outreach? For me it’s the latter and that’s why I love connecting over content conversations. In this episode I’ll show …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Hey, I’ll admit it, I’m socially awkward. And this is the very reason I can share with you ways to be less so online, cause I’ve worked through my awkwardness there. Don’t ask me about IRL situations, lol. 🍉 Don't forget to enter our F…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph How much attention do you pay to your existing listeners in your episodes, show notes and on social media? Yup, don't feel bad, most of us are driven to grow our podcast by talking to new listeners but we need to rebalance things, righ…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph When someone does something nice for you, you thank them, right? Sometimes you do it in public so many people can know the good work they do. Well, this simple gesture can be done online as well. Not in a gross, manipulative way but in…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Posting on social media is easy enough but do you go back to these posts to see what notifications you missed? to engage with your followers that likes, shared, and maybe commented on your post? Wah ha ha, this is something most people…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph You talk to your family, friends and boss different, right? It's the same on social media to be honest. One new episode post just isn't enough to cover the 3 groups that could help you grow you podcast. This episode covers who the 3 gr…
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Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph So far this season, we've focused on the super happy, positive side of podcasting with a connection focus. It would be irresponsible of me to finish the season off without some pain. Specifically creative pain. Guest K.O. was gracious …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Putting your voice, ideas, message and story out into the world in a podcast can share you, your personality and your work (even if it's a community or passion project, it's still work!) give people time to get to know, like and trust …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph True or false: to be a respected podcaster, you must always be serious on the mic? F a l s e And if you don't believe it, have a listen to what James Cridland has to say about it. Because in podcasting MANY people listen to him and he'…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Who are you podcast committed to: your listeners OR your guests? This is the central focus our guest, Katarina, is posing to us in this podcast connections forward conversation. And if you say BOTH: well, you may get a talking to. lol.…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Making a podcast is one thing but how do we get listeners to talk back to us? David from Beyond The Thesis joined me to chat about how he's set up places for them to engage and what if it's working. We also chat about who he's like to …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Getting a big picture overview of the podcasting space isn't something we think about when we first start putting our voice, our stories, our message out into the world. But it's important to know a bit about what's going on and where …
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Listening to Rebecca Weber's podcast episode on the vulnerability in not just writing a book but in sharing that she was writing one. And it made me think of you all: business owners and community leaders that may be uncomfortable with…
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❤️ Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, Steph Is your podcast part of your marketing plan? Did that question surprise you? Because podcasts are so personal and genuine sounding, we tend to forget that they are a form of marketing. Not always, but for you, the solo business owner o…
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SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions. Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://…
  continue reading
 
High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions. Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.…
  continue reading
 
SHOW NOTES High-Performance Inbound StrategiesHere Are the Keys to Growing Your Sales Leads Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. Our mission is clear: To Improve your search results and attract leads…
  continue reading
 
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
  continue reading
 
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
  continue reading
 
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
  continue reading
 
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert Music:…
  continue reading
 
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
  continue reading
 
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
  continue reading
 
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
  continue reading
 
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by htt…
  continue reading
 
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by htt…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
  continue reading
 
Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our behavior and our lives.The Marketing Science Institute
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Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.The Marketing Science Institute
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
  continue reading
 
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.…
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What’s normal changes constantly. What was once considered exotic or odd may now seem average and conventional. But how does this happen? On this episode of Marketing Connections we look at market creation, and how societal attitudes about certain industries change.The Marketing Science Institute
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