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The Marketing Consultation

Fabienne Durat & Greg Servotte

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Driving adoption of innovative therapies to improve patients lives... This is what most healthcare marketers are passionate about. And so are we! We are Fabienne Durat and Greg Servotte, two medical device senior marketing leaders, and the hosts of The Marketing Consultation, a.k.a TMC. In each episode, we will have an open conversation with a top leader from the healthcare industry to explore topics related to career development, leadership and marketing strategy & innovation. Our guests wi ...
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In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, …
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In this episode of the "Marketing Consultation Podcast," we sit down with Ramin Mousavi, the CEO and President of Cathworks, a visionary company at the forefront of transforming cardiovascular diagnosis and treatment through advanced AI and computational science. Ramin takes us on a journey from his initial steps out of a structured corporate world…
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In this enlightening episode, we explore the multifaceted career of Laurence Comte-Arassus, General Manager France, Belgique, Luxembourg et Afrique Francophone (FBFA) at GE Healthcare. Laurence is remarkable leader who became a business unit manager at the young age of 26. In our conversation, she opens up about her ascension in the corporate world…
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In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble. As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply…
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Get ready for an enlightening conversation with Hagit Jarne-Goldshtain, VP Marketing and Executive Committee Member at Nihon Kohden America. She opens up about her life-changing move from Israel to Switzerland and eventually to the U.S., a journey that was both challenging and incredibly rewarding. Hagit delves into the transformative potential of …
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In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence. Emilie emp…
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In this episode of The Marketing Consultation, we have the pleasure of hosting Mike Roby, a seasoned professional with a rich history in the MedTech industry. Mike's story begins in the north of the UK, where he grew up in a hardworking environment. His father, a coal miner, instilled in him the values of perseverance and determination. These early…
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Let’s welcome in this new episode of The Marketing Consultation Carolina Aguilar, a dynamic and inspiring leader in the field of MedTech, specifically in the area of brain neuroelectronics. Carolina shares her journey from a successful career track at Medtronic to INBRAIN Neuroelectronics, a company that is developing a platform based on graphene t…
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In this episode of The Marketing Consultation, we had the pleasure of hosting Michael Hill, a seasoned innovator and leader in the healthcare industry. Michael shared his insights on innovation, leadership, and the importance of critical thinking in driving transformative changes in healthcare. Michael's passion for making impactful changes in heal…
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Welcome to another episode of The Marketing Consultation, where we delve into the journeys of inspiring professionals from the healthcare industry. In this episode, we are joined by Benazir Premji, one of our former Edwards Lifesciences’ colleagues and currently the Director of Marketing and Commercial Excellence at Distalmotion. Benazir's journey …
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In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker. Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledg…
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In the latest episode of The Marketing Consultation, we are thrilled to host Ghada Farah, Senior Vice President, Interventional Systems EMEA at Terumo Europe. Ghada is a visionary leader who has seamlessly blended a customer-centric approach with transformative leadership strategies. Ghada's journey is a testament to the power of adaptability, resi…
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Welcome to the second season of The Marketing Consultation. In this episode, we have the pleasure of hosting Clement Rey, a seasoned Medtech industry leader and a Co-Active Coach in training. Clement's journey is a testament to the power of self-reflection and continuous learning. His career began with a series of exciting experiences abroad, inclu…
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In this episode of The Marketing Consultation, we are joined by Stefan Holzer, a passionate medical device, patient and customer focused leader currently serving at AliveCor, and bringing a wealth of experience from his 16-year tenure at Medtronic and his 25-year experience in MedTech. Stefan emphasizes the importance of brain agility in his curren…
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In this episode of The Marketing Consultation podcast, Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network, a MedTech company based in the US, recounts her journey of relocating from France to the US, a move initially prompted by her husband's career. Emma's choice to join Butterfly Network after over 11 years at Me…
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Get ready to be inspired by Luca Allaria's journey from a high-profile medtech marketer to becoming a certified professional coach. Luca's story is one of determination and passion for supporting others, finding solutions, and sharing his experience. He found joy in supporting others, and after experiencing the benefits of coaching himself, he deci…
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Are you interested in learning about the fascinating insights shared by Annette Brüls, the CEO of Medela, on the future of the medtech industry and the importance of having a clear vision and a strong culture that supports diversity and inclusion? In this inspiring podcast episode, Annette shares her valuable experience of over 30 years in the medt…
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Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Tra…
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In this inaugural episode of The Marketing Consultation podcast, hosts Greg Servotte and Fabienne Durat introduce themselves and share their motivations for creating the show. Tune in to discover what topics they'll cover in upcoming conversations with expert guest speakers, and how you can benefit from their insights to achieve marketing success. …
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