The Nonprofit Jenni Show is the podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges. Go forth and do good with the Nonprofit Jenni Show!
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Are you a nonprofit leader who is looking for real insight into how to successfully startup, fundraise for, or successfully lead your nonprofit organization. If you answered yes, this podcast is for you. In this podcast you will discover: 1. What a nonprofit really is; 2. Grant tips; and, 3. Ways to raise money for your nonprofit I share with you how I have raised hundreds of millions of dollars stretching beyond traditional grants, and trained thousands of organizations across the globe. Si ...
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A quick message from Jenni about taking a short break from the pod. Produced by Ben Hill Sound Music by Emily Summers ©2025 Nonprofit Jenni. All Rights Reserved.Nonprofit Jenni
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296. CRM Integrations That Make Your Life Easier
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30:44This week, Jenni travels back in time to revisit advice from the fundraising experts at Little Green Light about different integrations you can set up in your donor management system (CRM) to save time and simplify your work. In this episode, we mention a few resources you may want to check out! — Little Green Light’s Free Fundraising Resources: ww…
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295. Clean Up Your Fundraising Processes
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39:50This week, Jenni travels back in time to revisit advice from the fundraising experts at Little Green Light with some “spring cleaning” tips for your nonprofit’s development processes. In this episode, we mention a few resources you may want to check out! — Enter Jenni’s birthday giveaway: forms.gle/aRsL3UThcjSr2eP47 — Find Gifts That Give Back for …
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294. Get the Most Out of Your Donor Management System (CRM)
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33:20This week, Jenni travels back in time to revisit advice from the fundraising experts at Little Green Light about how to get the most out of your donor management system (you may call it a CRM). Let’s make sure you aren’t missing out on cool features or time-saving tips with your system! In this episode, we mention a few resources you may want to ch…
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Donor Retention Strategy
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1:00:03Keeping donors engaged is just as important as attracting them. In this episode, we dive into proven donor retention strategies that help nonprofits build lasting relationships, boost recurring giving, and create loyal communities of support. Whether you're a seasoned fundraiser or just getting started, these tips will help you turn one-time donors…
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293. Three More Time-Saving Online Forms + Plan a Successful Charity Auction
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32:03This week, Jenni wraps up our Little Green Insights mini-series about how to use online forms to streamline your work. Then we take a Rewind back to her step-by-step auction planning conversation with her sister, Michelle. In this episode, we mention a few resources you may want to check out! — Enter Jenni’s birthday giveaway: forms.gle/aRsL3UThcjS…
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Recession Proof Your Nonprofit
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1:05:59In this episode, we dive into essential strategies for making your nonprofit financially resilient. Discover how to navigate economic challenges, strengthen your funding base, and lead with confidence, no matter what the market brings.
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292. Volunteer Data + Real-Life Ways to Use AI to Save Time and Improve Your Work
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1:06:01This week, Jenni shares ideas from Little Green Light to collect more meaningful, actionable data about your volunteers through recruitment and engagement processes. Then she and her sister, Michelle, give real examples of how they use AI tools (like ChatGPT) at work and share tips for getting the best results when using these tools. In this episod…
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291. Birthday Giveaway + Nonprofit Membership Programs + Fundraising Do’s and Don’ts
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54:43This week, Jenni gives updates about what she’s giving away for her birthday celebration and how to enter to win. Then she shares advice for creating meaningful membership programs. Finally, she takes a Rewind back to a conversation with Lisa Greer about fundraising do’s and don’ts. In this episode, we mention a few resources you may want to check …
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290. Event Planning and Registration Tips + Celebrate Jenni’s Birthday
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13:26This week, Jenni shares a reminder about a free virtual event coming up where you can learn how to advocate against Trump’s dangerous policies, both personally and on behalf of your nonprofit. She also shares tips for optimizing your event registration forms and for planning fundraising events. In this episode, we mention a few resources you may wa…
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289. Make Donation Forms Work Harder For You + Donor Social Media Preferences
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42:47This week, Jenni talks about a free virtual event coming up where you can learn how to advocate against Trump’s dangerous policies, both personally and on behalf of your nonprofit. She also shares 5 ways to make your nonprofit’s online donation form work harder for you and help you build stronger relationships with donors. Then she chats with her s…
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288. Managing Planned Gifts + Examples of How a Virtual Assistant Can Improve Your Efficiency
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36:56This week, Jenni chats with Virginia Davidson from Little Green Light about tracking and organizing planned gift information in your donor management system. Then she talks to her virtual assistant, Peris Wanjiru, about how VAs can help nonprofit teams work more efficiently, with examples of tasks she’s taken over for Jenni and her nonprofit client…
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Myths About Starting a Nonprofit
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1:26:31Starting a nonprofit can feel like a daunting and mysterious journey, but many misconceptions cloud the path to success. In this podcast, we dive into the most common myths about launching a nonprofit organization — from securing funding to understanding legal requirements and beyond. This episode uncovers the truths behind these myths, and offer p…
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287. Recurring vs. Pledged Gifts + Mental Health Support for Employees
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34:57This week, Jenni chats with Virginia Davidson from Little Green Light about the differences between recurring and pledged gifts, plus how to manage both types in your donor management system. Then she talks to Lauren Andraski, Founder and CEO of Consultants for Good, about how work-related mental health issues impact both individual employees and y…
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286. Tracking In-Kind Gifts + Ensuring All Employees Feel Safe at Work
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52:54This week, Jenni chats with Virginia Davidson from Little Green Light about how to track in-kind gifts in your donor management system, and why this is important. Then she talks to Lauren Andraski, Founder and CEO of Consultants for Good, about why nonprofit employees from marginalized groups often feel unsafe at work, and what leaders can do to en…
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285. Different Gift Types (And Why They Matter) + Resilience in the Trump Era
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43:56This week, Jenni chats with Virginia Davidson from Little Green Light about different types of gifts your nonprofit can solicit and receive, and why they matter. Then she talks to Lauren Andraski, Founder and President of Consultants for Good, about how nonprofits can build up their resilience as the Trump administration continues churning out dang…
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284. Organizing Constituents + 4 Ways to Respond to Trump Policies Right Now + Legal Advocacy Strategies
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36:46This week, Jenni shares advice from Little Green Light about how to organize your constituents with dynamic Favorite Lists. Then she shares four ways every nonprofit sector professional can respond to the Trump administration’s new policies. Finally, to offer more in-depth advice on advocating against harmful new policies, we take a Rewind back to …
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How to Start a Nonprofit: 11 Essential Steps Before Filing Your 1023 Form
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48:08In this episode, we guide you through the 11 essential steps you need to take before filing your 1023 Form to start a nonprofit. Whether you're just getting started or looking for clarity on the process, we break down the crucial tasks—like defining your mission, forming a board, and securing funding—to set you up for success. Tune in for actionabl…
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283. Trump’s New Policies + Gift Records + Fundraising Do’s and Don’ts
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48:26This week, Jenni talks about a new list she’s updating daily with recommended resources to help you and your nonprofit adapt to Trump’s new executive orders and other new policies. Then we continue our Little Green Insights mini-series on how to improve the way you use your donor database. Finally, Jenni chats with Lisa Greer about fundraising do’s…
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282. Donor Database Permissions + How to Respond to Problematic Language
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34:47Nonprofit Jenni
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Part 3: Things Most New Nonprofit Leaders Do Not Consider When Starting a Nonprofit
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52:21In Part 3 of our series, we continue exploring the critical factors that new nonprofit leaders often overlook when starting their organization. From planning for long-term growth to understanding the importance of donor relations, we dive deeper into the practical elements that ensure long-term sustainability. If you're looking to build a nonprofit…
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Part 2: Things Most New Nonprofit Leaders Do Not Consider When Starting a Nonprofit
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55:35In this episode, we dive into the often-overlooked aspects of starting a nonprofit. New nonprofit leaders often face unexpected challenges, from legal and financial considerations to building a sustainable foundation. We break down key elements that are easy to miss but critical for long-term success, offering insights and tips to help avoid common…
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281. Six Time-Saving Fundraising Tips + What’s the “Roots Up Model” for Nonprofits?
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1:04:13This week, Jenni shares 6 tips from Little Green Light about how your nonprofit can streamline its fundraising efforts in 2025 by maximizing the power of your donor database. Then Jenni chats with Scott Frank from The InteRoots Initiative about how the “Roots Up Model” can help ensure that you are supporting your constituents in ways that will incr…
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Part 1: Things Most New Nonprofit Leaders Do Not Consider When Starting a Nonprofit
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45:08When most nonprofit leaders start an organization, they prioritize their passion and programs. But they don't have a plan on how to run, grow, and sustain it. That's what I'm going to talk about today in this episode.
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280. New Donor Relationships + How to Make a Digital Marketing Content Calendar for 2025
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34:13This week, Jenni and Virginia Davidson from Little Green Light wrap up their mini-series about the most effective ways to thank donors by focusing specifically on how to thank new donors for their first gift to start building a long-lasting relationship right away. Then Jenni shares her five-step process for creating digital marketing content calen…
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279. Donor Thank-You Calls + Measuring Short-Term Impact for Long-Term Goals + Essential Social Media Posts + DEI Book Recommendations
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1:08:45This week, Jenni and Virginia Davidson from Little Green Light discuss whether donor thank-you calls are worth the effort and how to conduct an effective call. Then Jenni replays the top three most popular podcast segments of 2024, including (1) examples of how to demonstrate your nonprofit’s short-term impact to donors, even if your program’s goal…
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278. Thanking Donors Offline + Four Year-End Action Items
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17:32This week, Virginia Davidson from Little Green Light explains how to thank donors for all gifts made to your nonprofit offline, and how to continue thanking online donors after they’ve received an automatic gift acknowledgment. Then Jenni shares four action items you and your team should complete before the end of the year. In this episode, we ment…
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277. Automated Gift Acknowledgments + Free & Affordable Online Tools for Nonprofits
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54:00This week, Virginia Davidson from Little Green Light explains how to automate your gift acknowledgments to thank donors for all gifts made to your nonprofit online. Then Jenni and her sister, Michelle, share their favorite free and affordable online tools to streamline your nonprofit work. In this episode, we mention a few resources you may want to…
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276. Volunteer Management + 3 Digital Donor Recognition Strategies + Volunteer Recruitment Research
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58:14This week, Little Green Light shares three ways you can use your donor database to engage with volunteers. Then Jenni and her sister, Michelle, break down best practices for using digital donor recognition methods and the results from a recent research study about the most effective volunteer recruitment strategies. In this episode, we mention a fe…
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275. Volunteer Relationships + Influencer Philanthropy
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32:43This week, Little Green Light offers tips for strengthening volunteer relationships by tracking their volunteer hours in your donor management system. Then Jenni and her sister, Michelle, talk about how nonprofits can leverage influencer marketing strategies to advance their mission and promote online fundraisers. In this episode, we mention a few …
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274. Student, Alumni, & Family Records + Gifts That Give Back
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24:40This week, Little Green Light shares 3 tips for educational organizations to use their donor management system to maintain strong relationships with students, alumni, and family members. Then Jenni and her co-host Julia talk about some of the impact-driven Gifts That Give Back you can purchase for loved ones and colleagues this holiday season. In t…
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273. Convert Animal Adopters to Donors + Silent Auction Planning & Hosting Tips
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1:08:47This week, Little Green Light talks about how using your donor management system to create appeal reports can help improve your next fundraising appeal. Then we take a Rewind back to a Nonprofit in the News segment covering an article about the advice experienced women leaders want to pass down to women who are new to nonprofit leadership. We also …
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272. Three Ways Appeal Data Reports Can Upgrade Your Next Appeal + Seasoned Women Leaders Offer “Newbies” Advice + Social Giving Trends
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34:35This week, Little Green Light talks about how using your donor management system to create appeal reports can help improve your next fundraising appeal. Then we take a Rewind back to a Nonprofit in the News segment covering an article about the advice experienced women leaders want to pass down to women who are new to nonprofit leadership. We also …
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271. How to Decide Who to Solicit During Your Next Appeal + Reasonable Employee Accommodations + Gifts That Give Back
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1:20:05This week, Little Green Light has advice for deciding who to solicit during your fundraising appeals. Then my sister comes back on the show to talk about some Gifts That Give Back and tips for advocating for reasonable accommodations for employees who have disabilities and other different needs. In this episode, we mention a few resources you may w…
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270. Five Non-Traditional Giving Tuesday Strategies + More Tips to Perfect Your Appeal With Your CRM
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1:14:35This week we continue our mini-series with Little Green Light about how your donor management system can help you prepare an incredible appeal. Then Jenni’s sister Michelle joins us to talk about the global fundraising day we all love to hate: Giving Tuesday! We hope these five non-traditional campaign ideas re-inspire you. In this episode, we ment…
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269. Use Your Donor Management System to Manage Appeals + Give Your Community Outreach a Boost
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32:05This week we start a new mini-series with Little Green Light about the flipside of fundraising appeals – the role your donor management system plays during the appeals process.Then we take a Rewind back to a conversation with expert Brittaney Jenkins about how your nonprofit can conduct effective community outreach efforts. In this episode, we ment…
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268. Last-Minute Year-End Appeal Planning + How to Create Your Cyber Security Plan (I promise, you NEED to listen to this cyber security advice!)
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41:26This week is the last episode of our mini-series with Little Green Light about how to develop a last-minute year-end fundraising appeal! Then I share seven cyber security tips your nonprofit ABSOLUTELY needs to implement quickly. Fortunately, all of my tips can be implemented with low-cost and even many free options! In this episode, we mention a f…
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267. Four Ways to Prep for Year-End Appeals + How (and Why) to Conduct Market Research to Grow Your Nonprofit
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48:14This week, we continue our mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal with a list of 4 ways your team can prepare for year-end apples. Then my sister Michelle is coming back to the show to talk about why market research is so important for nonprofits, and 3 ways for your…
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Fundraising Is a Two-Way Street
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26:08When it comes to fundraising, building a relationship with your donors is very important! We're not chasing wallets here. Fundraising is a give-and-take relationship between the organization and the funders.
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266. Partner with Businesses for Year-End Appeals + Why (and How) to Put Your Participants First + How to Reduce Staff Turnover
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21:16This week, we continue our mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal with 5 tips to collaborate with local businesses during your year-end appeal. Then we’ll take a Rewind back to a Nonprofits in the news segment where we talk about why (and how) your nonprofit should p…
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265. Five Questions to Plan Your Year-End Appeal + Overcome Racial Equity Fatigue
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19:21This week, we continue our mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal with 5 key questions your nonprofit should answer while you plan your appeal. Then we’ll take a Rewind back to a Nonprofits in the news segment full of advice for new women leaders and a breakdown of a…
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The Basics of Fundraising Planning
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52:18One of the things we talk about often is making sure that your organization is planning for what's in front of you and what is to come. In this episode, I'll walk you through the basics of fundraising planning.
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264. How Data Can Improve Year-End Giving Appeals + Boost Your Emotional Wellbeing at Work
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45:00This week, we’re starting a new mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal. We start off by talking about how you can use data to refine your fundraising strategy. Then we start a brand new segment called “Beyond the Mission” where we focus on improving the work lives of…
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263. Engage Sponsors Year-Round + Employee Talent Development + Training New Volunteers
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56:11This week, we’re wrapping up our mini-series with Little Green Light about how your nonprofit obtain and retain event sponsors for your fundraising events. Then Jenni’s sister Michelle will come back to talk about two Nonprofits in the News stories. The first covers best practices for creating talent development opportunities for your employees, an…
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262. How to Properly Thank Event Sponsors + “Good” and “Bad” AI Tools for Nonprofits
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45:12This week, we’re continuing our mini-series with Little Green Light about how your nonprofit obtain and retain event sponsors for your fundraising events. Then we chat with Karen Boyd from the San Diego Policy and Innovation Center about how nonprofits can engage with AI tools, and set boundaries for using tools that were created using DEI best pra…
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261. Prepping to Approach Sponsors + Using “Impact Data” to Maximize Fundraising Success
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38:57This week, we’re continuing our mini-series with Little Green Light about how your nonprofit obtain and retain event sponsors for your fundraising events. Then we chat with Lauren Vanderpool from Social Impact Solutions about “impact data,” which is the type of data your major donors and foundations want to see before deciding whether to invest in …
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260. Approaching Prospective Event Sponsors + Eliminating Pay Inequities
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55:57This week, we’re starting a brand new mini-series with Little Green Light about how your nonprofit obtain and retain event sponsors for your fundraising events. Then we chat with Sally Loftis, founder of Lofits Partners and pay equity expert, about how nonprofits can help lead changes in pay inequities through pay transparency – even if you feel li…
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259. Launch Tips for Your Membership Program + Grassroots Engagement and Advocacy Advice
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44:31This week, we are wrapping up our mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization with tips for how to actually launch your new program. Then we chat with Vedha Vaddaraju, the co-founder of Letters of Gold, about how you can activate folks in…
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258. Retaining Nonprofit “Members” + Storytelling That’s Inclusive of ALL Backgrounds and Cultures
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48:12This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. Specifically, this week we talk about how to retain your members year after yeat. Then we chat with Nikki Stewart, Executive Director of Old North Illuminated, ab…
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257. Nonprofit “Membership” Benefits Contin + Leaders Who Have Lived Experience257. Nonprofit “Membership” Benefits Contin + Leaders Who Have Lived Experience
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40:24This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. Then we chat with Erin McAleer, CEO of Project Bread, about how her organization prioritizes empowering folks with lived experience to become influential leaders …
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