The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2 Soundcloud: https://soundcloud.com/theogilvypodcast
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Fake News: Sorting Fact from Fiction
39:48
39:48
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39:48
In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether…
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The Pursuit of Insight
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40:48
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What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy …
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A History of Women in Advertising
19:14
19:14
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19:14
In this special edition of the Ogilvy Podcast, we replay a conversation with writer Lynn Biederstadt who retired this month after a decades-long career in the advertising industry. Lynn provides a personal and provocative look at the experience of being a women in the male-dominated world of advertising. From pill box hats to working on “women’s br…
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Pestilence, War, Famine, And Death: Crisis Management In The Era Of The Apocalypse
38:18
38:18
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38:18
It’s just a matter of time before every company ends up on the front page, the victim of fake news, cyber attacks, natural disasters, or out-of-control executives-gone-wild. When you specialize in helping brands navigate through their toughest times, your perspective on the world changes.In this episode, we’re joined by Chris Calland, Client Partne…
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Healthcare Innovation and Inspiration at South by Southwest
37:11
37:11
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Most people don’t equate Austin’s South by Southwest® (SXSW®) Conference & Festival with healthcare and medtech, but increasingly it’s a must-attend event for health innovators, entrepreneurs, venture capitalists, payers, and health system leaders.At this year’s festival, Ogilvy and humble ventures hosted a “Digital Health Pop-Up” that one reviewer…
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