Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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hunting and fishing for beginners Cover art photo provided by Riccardo Chiarini on Unsplash: https://unsplash.com/@riccardoch
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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How Do We 'Re-Center' The Outdoor Industry?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way. (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT) Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor indus…
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Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand. Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the ne…
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Building Success through Trust, Fun, and Hard Work by Oxbow co-owners E. Debrueres and J.C. Chetail
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In this heartening episode of “Sports & Outdoor Mentors,” we explore the relentless pursuit of dreams with Manu and JC, the dynamic duo behind the iconic surf brand Oxbow. With over five decades of collective experience in the sports and outdoor industry, they share their journey through the highs and lows of leadership, from overcoming monumental …
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National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic! Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including: Ther…
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Outdoor Trade Show Update: News Out Of The Running Event & Switchback
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows. Last week the following news stories came out of The Running Event/Switchback trade show world: The Running Event will be leaving it's long time home o…
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The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time. Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week: Lolë Brands has acquired Sanu…
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REI Retail Rumble, Dick's, EMS & More Outdoor Drama
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what'…
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EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week: Last Friday the $…
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Olympic Mindset: Tom Bosworth, Olympian/Agent on Overcoming Challenges and Building a Lasting Legacy
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Join us for an inspiring conversation with Tom Bosworth MBE, double Olympian, world record holder, and now a dedicated track and field agent. In this episode of Sports and Outdoor Mentors, Tom opens up about the highs and lows of his 13+ years as a professional athlete, sharing invaluable lessons on resilience, sacrifice, and the importance of a ba…
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How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside. The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that th…
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REI Listener Backlash & Crocs Sneaker Drama
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week: Black Diamo…
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Let People Try: Inclusion In The Outdoor Industry with Teresa Baker
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there. Enter: Teresa Baker. Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her wo…
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Can REI Get It's Mojo Back? Camber Outdoors Closes Shop & Hoka Continues To Surge
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Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get th…
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The "Infectious" Outdoor Retail Industry | Insights from JD Outdoor Group CEO, Lee Bagnall.
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Dive into the captivating world of outdoor retail with our exclusive interview featuring JD Outdoor Group CEO, Lee Bagnall, an industry veteran. Discover what makes this field so infectious and rewarding, both from an industry and a retail perspective. Lee shares personal anecdotes about his journey into the outdoor industry, the joys of interactin…
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The Paradox Of Outdoor Participation
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report. Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will the…
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VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins C…
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The Secret Of Going Outside
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high. But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outsid…
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Final Trade Show Thoughts, Deadly Elephants & The World's Highest Unclimbed Mountain
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) …
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A lifetime of leadership: J-M Pambet, Former Salomon President & CEO / Board Member and Advisor
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Join us for a compelling conversation with an accomplished leader in the outdoor industry. Uncover the influence of North African roots, the decision to attend HEC Business School, and the transformative periods at Salomon. Hear about the challenges and successes of the first five years at Salomon and the pivotal transition from sales to product ma…
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Outdoor Retailer Strikes Back with Sean Smith
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Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE …
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Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45)…
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Tech's Place In The Outdoors with Kyle Frost
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break d…
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Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New …
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Behind the Scenes:Entrepreneurship and Passion in Sports & Outdoor Media by Alternative 138 founders
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Join us for a captivating episode of Sports and Outdoor Mentors featuring Danielle and Philip, the visionary founders of Alternative 138. This marketing and media production agency is making waves in the industry with innovative approaches and a deep passion for the outdoors. With a rich history spanning four decades, Danielle and Philip discuss th…
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Ultra Something & Building A Career in Outdoor Media with Brendan Leonard
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, wh…
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Switchback Spring: Why It's Happening & What To Expect with Christina Henderson
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring! THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor…
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Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener
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It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin run through stories to come out of the outdoor industry and community including the following: The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining…
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Another week another trade show. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer. You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a …
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Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari
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It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following: How will Colin & Justin get MORE out of their weekends? (05:24) A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: …
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Leadership in Turbulent Times: Snow Peak Senior Managing Director, Noah Reis's Journey
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"Sports & Outdoor Mentors" is thrilled to present a profound episode with Noah Reis, the Senior Managing Director of Snow Peak for North America and Europe. Explore Noah's heartfelt and human-centric leadership journey, from his roots in the travel and consulting industries to his transformative role at Snow Peak. In this episode, Noah shares his p…
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GOA Connect Instant Reaction and a Gear & Beer Teaser
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect. The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to…
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The Switchback Blowback with Wes Allen
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June. When news broke about Switchback adding a spring version of the show that has been historically part of The Runni…
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Red Bull Rampage: The Women Are In! A Talking Headlamp & The Historic Brood of Cicadas
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following: Colin & Justin's goals for the summer. (06:11) Red Bull Rampage will allow women to compete for the first time. (18:35) Ever want to talk to a headlamp? Now you can! (28:…
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Rad Power Bikes + Lost Coast Brewery Downtown Brown (Gear & Beer!)
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Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER! That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Be…
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The 2024 Ugliest Outdoor Shoe Award
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award. There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose. And then there are those that straight up look bad and leave us all wondering simpl…
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Outdoor Trade Show Season, Sierra's 100th Store & Spring Energy's Not So Awesome Sauce
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including some breaking trade show news! Here's the rundown: It's trade show season and Switchback, which launched at The Running Event in 2022, is adding a spring event to be held in Nashville i…
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"Tougher Than the Rest: 111 Years of Leadership” with Sport Schuster Co-CEOs Rainer Angstl and Konstantin Rentrop
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Join us for an exciting episode of Sports and Outdoor Mentors as we chat with Rainer and Konstantine, the dynamic co-CEOs of Sport Schuster in Munich. Discover their incredible journey through 50+ years in the sports and outdoor industry, and how they led the iconic store through tough times, including the COVID-19 pandemic. Get inspired by their p…
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Obōz Katabatic Wind Low + Montucky Cold Snacks (Gear & Beer!)
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well t…
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The Dirtbag Diaries Plus: The Future Of Digital Outdoor Media?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry. At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their advent…
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REI's Union Problem, Kona's Back & Top 5 Coolest Sports
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union. Here is the full rundown with time codes! Our top 5 coolest sports; outdoor…
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The Best MTB Baggie Shorts + Rationale Mexican Lager (Gear & Beer!)
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Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER! What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around? Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cind…
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Get Out Of Your Outdoor Adventure Bubble
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse. The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor …
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Grand Canyon Tragedy, National Bike Month & The Midwest Is The New Outdoor Hotspot
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week. On this weeks slate: Can Justin ace Colin's National Bike Month quiz? (03:55) Gamel's new safety oriented commuter bike helmet, The Remar…
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Columbia Sportswear International Business Development Director, Esther Woollett’s Passion and Perseverance
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Discover the riveting world of Leadership thanks to Columbia Sportswear International Business Development Director EMEA, Esther Woollett and her path through Passion and Perseverance. This new episode illuminates the powerful blend of tenacity, collaboration, and deep personal commitment in leadership. Follow Esther, a dynamic executive whose care…
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Our Favorite Tents + 10 Barrel’s Juicy Drama (Gear & Beer!)
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear. For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Moun…
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1
The Outdoor Industry & Sustainability- So What?!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What? What is the right answer to the stuff problem that we all agree that we have? Do we change the habit of consumers? Do we expect brands to do the right thing an…
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Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner
40:12
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Please follow THE ROCK FIGHT wherever you are listening! Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket: What is Justin doing this weekend? (02:54) A trio of surfers were discovered dead in B…
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1
Feral Wetsuits + 10 Barrel All Ways Down IPA (Gear & Beer!)
40:43
40:43
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of …
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1
Should The Outdoor Industry Really Make Less Stuff?
34:46
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34:46
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation. Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce. But over the past 20 years th…
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Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT!
39:37
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week. On the docket this week: What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03…
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