Лучшие подкасты про Personal Brand Story (2024)

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E70: Reflection Questions for Thoughtful Content 19:50

4h ago19:50

19:50

Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leade…

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E69: Executive Visibility for Introverts 20:05

7h ago20:05

20:05

Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - …

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E68: 10 Strategic LinkedIn Use Cases for Social Impact Communicators 19:47

1M ago19:47

19:47

Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you …

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E67: What I Learned at the Communications Network Annual Conference 15:01

2M ago15:01

15:01

*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!* I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically f…

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E66: Conference Connections: LinkedIn Strategies Before, During, and After 18:16

2M ago18:16

18:16

We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future. How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it. In this episode, we'll ex…

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E65: Why, When, and Where of Storytelling for Social Impact Communications 19:24

3M ago19:24

19:24

Do you gravitate towards statistics over storytelling in your social impact communications? You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. Just 10 minutes later, only 5% of people remember…

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E64: BTS of writing, publishing, and promoting a book (in record time) with Dana Snyder 31:06

3M ago31:06

31:06

Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her …

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E63: Getting Visible as an AAPI Leader with Bernice Chao and Jessalin Lam 11:52

3M ago11:52

11:52

Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. The…

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E62: Nurturing Future Social Change Agents For Social Impact with Dr. Devona Stalnaker-Shofner 13:35

4M ago13:35

13:35

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social ch…

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E61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga Castro 12:43

4M ago12:43

12:43

Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our…

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E60: Driving Change in Your Social Impact Organization with Aila Malik 15:43

5M ago15:43

15:43

Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into …

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E59: LinkedIn Sales Navigator for Nonprofits 29:02

6M ago29:02

29:02

Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?” This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnershi…

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E58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSW 37:55

7M ago37:55

37:55

Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This p…

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E57: What I’m Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more! 16:51

9M ago16:51

16:51

It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about: [02:09] Creating an arm of my business for B2B organizations [05:16] Navigating the B2B marketplace as a consultant [06:48] Positioning yourself as a g…

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E56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana Snyder 20:08

9M ago20:08

20:08

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fue…

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E55: Breaking Cultural Norms to Build Standout Personal Brands as Women of Color with Cher Jones [REPLAY] 36:05

10M ago36:05

36:05

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jo…

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E54: Becaming a Thought Leader on Thought Leadership with Denise Brosseau [REPLAY] 36:17

10M ago36:17

36:17

When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership S…

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E53: Want Your LinkedIn Content to Build Trust & Community? Check My 10 Copy Coaching Tips for Engaging LinkedIn Content 18:57

11M ago18:57

18:57

You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with? In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math)…

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E52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess Campbell 1:08:58

11M ago1:08:58

1:08:58

You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partn…

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E51: Why We Are The Ones We’ve Been Waiting For (Thought Leadership Clarity Course - Episode 1) 21:18

1y ago21:18

21:18

I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you ha…

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E50: Thought Leadership on LinkedIn: Answering Your Questions And Celebrating 50 Episodes! 33:23

1y ago33:23

33:23

We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy! [01:15] Q1. How can I share inter…

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E49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ Event 52:22

1y ago52:22

52:22

I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you h…

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E48: Negotiation Tips for Impactful Thought Leaders with Nadia De Ala 41:04

1y ago41:04

41:04

As you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough …

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E47:The Biggest LinkedIn Algorithm Secret Revealed 18:51

1y ago18:51

18:51

I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually m…

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E46: Breaking Down Barriers Behind Batching LinkedIn Content [REPLAY] 20:43

1y ago20:43

20:43

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barrier…

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E45: Thought Leadership on LinkedIn: A Case Study with Kel Haney 37:54

1y ago37:54

37:54

Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn. Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader t…

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E44: Where Do GREAT LinkedIn Content Ideas Come From? 18:40

1+ y ago18:40

18:40

Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn…

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REPLAY - Practicing Inclusion on Purpose with Ruchika Tulshyan 49:20

1+ y ago49:20

49:20

I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use …

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E42: Turning Conversations into Cash with Quinn Conyers [REPLAY] 33:26

1+ y ago33:26

33:26

The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through. That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too!…

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E41: Update Your LinkedIn Profile with Me! 19:07

1+ y ago19:07

19:07

Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time! Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and…

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E40: Measure the Magic: Tracking Resonance Instead of Reach 20:19

1+ y ago20:19

20:19

Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be he…

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E39: Are You Cultivating Your Creativity? How to Work Your "Creativity Muscle" for Changemaking Work 20:23

1+ y ago20:23

20:23

Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think. Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards. If you work on a problem you…

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E38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community 19:54

1+ y ago19:54

19:54

I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show u…

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E37: Overcoming Imposter Syndrome while Building Your Thought Leadership Brand 20:41

1+ y ago20:41

20:41

Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn. But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudl…

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E36: Steal my LinkedIn Poll Strategy to Spark Convos and Community 17:49

1+ y ago17:49

17:49

Do you want to turn your audience into a COMMUNITY? When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand! “Sh…

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E35: Pre-Launch Content Ideas from my Last Launch 15:40

1+ y ago15:40

15:40

I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn. This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights…

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E34: Be a Change Agent (from the We Are For Good Podcast) 37:28

1+ y ago37:28

37:28

Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.’ If you don't yet know about the We Are For Good podcast, they are THE podcast for changemaker…

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E33: Breaking Down The Barriers Behind Batching LinkedIn Content 20:43

1+ y ago20:43

20:43

If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barrie…

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E32: Beat Imposter Thoughts and Content Blocks With a High Five File 18:44

2y ago18:44

18:44

Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide. My favorite tool to beat imposte…

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E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq. 38:36

2y ago38:36

38:36

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth. In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or crea…

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E30: What Makes LinkedIn the Best Place to Build your Brand and Business? 22:45

2y ago22:45

22:45

Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on Linke…

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E29: Courageously Attract Your Champagne Clients with Mariah Coz 55:56

2y ago55:56

55:56

Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, u…

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E28: Is Podcasting for You? Five Surprising Benefits of Podcasting for Thought Leadership 22:19

2y ago22:19

22:19

One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my be…

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E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman 41:26

2y ago41:26

41:26

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just abou…

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E26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin Lam 39:28

2y ago39:28

39:28

Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges …

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E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them) 25:41

2y ago25:41

25:41

In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with and offering up suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective. You already have the lived expe…

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E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin 40:08

2y ago40:08

40:08

Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She …

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E23: What Transferable Skills Will Power Your Brand and Business? 23:25

2y ago23:25

23:25

The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches. As in, if it wasn't explicitly in our job title, we don't have permission to say we've got…

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E22: Gain Space in Your Calendar to Grow Your Thought Leadership Brand with Tatiana O'Hara 36:31

2y ago36:31

36:31

Tatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly sta…

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E21: The Power of Thought Leadership in a Recession (And How to Track Success) 22:50

2y ago22:50

22:50

How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner? In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising s…

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