A humble product focused podcast sharing stories about teams, process, strategy, and all things BTS product development.
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Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, inclu ...
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Being a product leader is not for the meek. Join Hope Gurion, product leader coach at Fearless Product, as she interviews experienced product leaders in B2B & B2C, start-up, growth and mature companies. In each episode she asks for 5 perspectives on how product leaders handle a tough responsibility of the role. If you're a new product leader, or just want to hear how other product leaders fearlessly tackle the challenges you're facing, this is the podcast for you.
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Resource Allocation Antipatterns: What can go wrong? (7/7)
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Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the seventh episode, we tackle antipatterns in resource…
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Resource Allocation's People Puzzle: How do you decide who goes where? (6/7)
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34:19
Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the sixth episode, we tackle the people puzzle as we an…
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Making the Tough Choices: How do you develop your initial Resource Allocation plan? (5/7)
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Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the fifth episode, Barry O’Reilly and I discuss our rul…
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Weighing the options: How do product leaders allocate resources to products in Explore and Invest? (4/7)
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29:53
Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the fourth episode, we continue to weigh the options fo…
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Weighing the options: How do product leaders allocate resources to products in Maintain or Sustain? (3/7)
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11:30
Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episodeminiseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the third episode, we continue to weigh the options fora…
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Weighing the options: How do product leaders allocate resources to products being sunset? (2/7)
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40:27
Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the second episode, we start weighing the options for a…
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Resource Allocation: How do you create a foundation for effective resource allocation? (1/7)
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44:22
Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In the first episode, we set the stage for our people and …
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Are you a product leader trying to allocate people and time across your product portfolio effectively? In this 7-episode miniseries on Resource Allocation, 5 experienced product leaders share our most effective techniques on why and how to make product-related resource allocation decisions. In it, you’ll hear perspectives from: Jonathan Bertfield, …
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053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
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34:43
Daniel Elizalde
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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
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I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going …
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051: Product Innovation and Jobs to Be Done with Tony Ulwick
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Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a manufacturing engineer for IBM in the 1980s, the company launched their PC Junior product. The colossal and expensive flop of this product led to …
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050: How to price new B2B products with Mark Stiving
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Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices? Mark Stiving returns to the show today to unpack his approach, which uses the concept of customer perceived value as the foundation of a price structure. This actionable conversation is sure to give you plenty of ideas for how to set you…
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049: Continuous Discovery Habits with Teresa Torres
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Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres! Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we get to dig into some of the most impactful components of the book, as well as some great examples that showcase how the f…
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048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
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Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges…
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047: Behind the scenes of Workday’s product strategy with Connie DeWitt
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Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday. We have an illuminating conversation in which our guest shares a whole lot of wisdom and e…
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How Do You Nurture Product Discovery as a Leader? Interview with Teresa Torres
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Are you a product leader seeking to improve the discovery practices of your teams? Do you want to create a culture and leadership team that values discovery-based, customer-centric product roadmaps over executive-only ideas? In this episode of Fearless Product Leadership, Teresa Torres of ProductTalk and I discuss how product leaders can nurture pr…
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What Was Your Defining Moment as a Product Leader? Part 2: People
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When it comes to problems leaders face, they tend to fall into two main categories: people and process. In this episode, Part 2 in a two-part miniseries, we learn from four deeply experienced product leaders. They reflect on an epiphany that dramatically improved the way they approach the people part of their role. Product leaders featured in this …
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What Was Your Defining Moment as a Product Leader? Part 1: Process
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As a product leader, what was a defining moment of your career? There are likely a handful of experiences that radically transformed the way you think about your work. In this episode, Part 1 in a two-part miniseries, we learn from five deeply experienced product leaders. They reflect on a learning that dramatically improved the way they approach t…
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046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
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Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals o…
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Do You Nail Before You Scale Your Products?
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30:34
“Nail it, then scale it” is a common—and catchy—refrain within the product world. But what exactly does it mean to “nail” your product? What happens if you move too fast or too slow when rolling out a new product or feature? In this episode, we learn from six deeply experienced product leaders who understand the delicate nature of timing product re…
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045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
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42:48
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In …
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044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
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24:45
What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of …
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043: Product Research Rules with C. Todd Lombardo
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Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo. As the VP of Product & Experience at Openly, an insurance-tech startup, C. Todd is a seasoned product leader in the B2B space with a ton of exper…
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042: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford
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My guest today is April Dunford, a Product Marketing and Positioning expert. She’s also the author of the best-selling book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. She is also the founder and CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies…
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041: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo
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Throughout the life of the Enterprise Product Leadership podcast, I’ve had critical conversations on many product leadership topics such as driving a data strategy with Bill Schmarzo, how to test business ideas with David Bland, how to drive innovation with Geoffrey Moore, and much more. All of these topics are very important for product leaders bu…
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040: How to partner with startups to fuel your innovation with Haven Allen
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37:50
Launching software products to market is very hard. But adding a hardware component makes it 10 times harder. Not only do you have the typical product and market challenges of software, but you also have the complexity of building a physical product, which can take a long time; it’s capital intensive, it might require specialized equipment, and it …
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039: How to build robust user-research practices with Steve Portigal
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50:45
Understanding user’s needs continues to be one of the top challenges for enterprise and industrial product leaders. And although the practice of user research has been around for a while, most of the information out there seems to focus on B2C products. This is why I’m very excited to be joined by Steve Portigal joining us on the show today! My gue…
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038: Is 5G worth it? with Rob Tiffany
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5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, I wanted to bring on a seasoned technology expert to show and I couldn’t think of a better person to invite than my friend, Rob Tiffany! Rob Tiffany is the Vice Presiden…
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How Do You Hire the Right Product Managers?
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Are you a product leader hiring new product managers for your team? Hiring the wrong person to your team can negatively impact you, the rest of your team and even the rest of the company. Fortunately, there are hiring techniques that will ensure you get the right person, with the right experience, approach and mindset to accelerate the success of y…
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037: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore
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My guest today is Geoffrey Moore; a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. It is no exaggeration to say that Geoffrey’s books have molded my product career thr…
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How Do You Accelerate Product Decision Velocity?
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24:14
Are you a product leader whose team struggles to make decisions efficiently? There are a number of underlying reasons why teams move slowly when they need to make product decisions. In this episode, we learn from five deeply experienced product leaders who have developed effective questions and frameworks to accelerate decision-making on their team…
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036: How to avoid innovation theater with Tendayi Viki
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33:07
Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation. In our conversation, we discuss what it takes to create a culture of innovation in established conversations and the role product leaders play in driving that process. We…
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035: How to Change the World Without Getting Burnt-Out with Shannon Lucas
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48:03
My fantastic guest today is Shannon Lucas, former Executive Vice President at Ericsson and Co-CEO at Catalyst Constellations. She is also a co-author of the #1 Amazon best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well. Most of the material I see for product leaders tends to focus on “doing the job,” meaning: h…
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034: How to build a successful IoT company with Eric Simone
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46:40
I have a great show for you today! I am joined by Eric Simone, the founder and CEO of ClearBlade; one of my favorite companies building IoT platforms and connected solutions consistently across the edge, cloud, and on-premise environments. In this episode, Eric shares his journey with ClearBlade and how his roots in enterprise software have influen…
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How Do You Measure Your Success as a Product Leader?
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Are you a product leader who isn't sure how you should be evaluated? Are you trying to define corporate and professional goals for you vs your team or the company? In this episode, we learn from deeply experienced product leaders who’ve held the product leader role at multiple companies how they measure their success as a product leader. Product le…
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033: How to Test Business Ideas with David Bland
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I have a fantastic conversation for you all on today’s episode of Enterprise Product Leadership! I am joined by David Bland, an experienced Product Consultant and best-selling author of the book, Testing Business Ideas: A Field Guide for Rapid Experimentation. Product leadership is all about reducing the risk of building the wrong product. That’s w…
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032: The Economic Value of Data with Bill Schmarzo
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Welcome back to Enterprise Product Leadership! I’m your host, Daniel Elizalde. With a new season, comes new changes — one of which is the title of the podcast! From IoT Product Leadership to Enterprise Product Leadership, the podcast is broadening its scope beyond IoT to focus on the overall challenges facing enterprise and industrial product leade…
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How Do You Achieve Radical Alignment?
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HOW DO YOU ACHIEVE RADICAL ALIGNMENT? (3 of 3 in Alignment miniseries) Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions. In the…
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How Do You Align People on Tough Decisions?
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HOW DO YOU ALIGN PEOPLE ON TOUGH DECISIONS? (2 of 3 in Alignment miniseries) Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions. …
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Why Must You Align People on Tough Decisions?
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21:54
WHY MUST YOU ALIGN PEOPLE ON TOUGH DECISIONS? (1 of 3 in Alignment miniseries) Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions…
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How Do You Work With Customer-Facing Teams in Product Discovery?
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38:51
Are you a product leader struggling to effectively collaborate with other customer-facing teams in product discovery? In this episode, 6 experienced product leaders share their best tips and techniques on how they work with sales, support and other customer-facing teams to learn from customers and manage expectations to create success for customers…
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What Is Your Best Interview Question for Product Leaders?
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Are you seeking a new product leader role? Or are you a CEO trying to hire a product leader? In this episode, you’ll learn how 6 experienced product leaders interview candidates for product leader roles, what they're looking to learn, and what great answers sound like. Episode transcripts with more resources can be found at Fearless Product Leaders…
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We are in unprecedented times. I share a bit about how our team is adjusting to being fully remote. I also share in detail the tools we use and how we use them to not only be productive, but be more human as well. I hope you enjoy. Stay safe out there.
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How Do You Surface Assumptions in Product Discovery?
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29:02
HOW DO YOU SURFACE ASSUMPTIONS DURING PRODUCT DISCOVERY?In the previous episode, we heard the horror stories of product leaders and teams haunted by the risky assumptions that surfaced too late. Is this destined to be your fate as well? Not if I can help it! In this episode of Fearless Product Leadership, we learn how to mitigate those risky assump…
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How Have You Been Burned by Risky Assumptions?
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HOW HAVE YOU BEEN BURNED BY RISKY ASSUMPTIONS?Are you a new product leader who doesn't yet surface assumptions as part of your product development practice? In this episode, 5 experienced product leaders share stories of product development gone wrong when they were burned by risky assumptions that surfaced too late. This episode will be followed b…
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How Do You Know If Your Product Org Is Truly Great?
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HOW DO YOU KNOW IF YOUR PRODUCT ORG IS TRULY GREAT?Are you a product leader or CEO wondering if your product organization is truly great? Do you wonder what the irrefutable evidence would actually help you determine whether they're great at what they do and how they do it? In this episode, 6 experienced product leaders share the characteristics and…
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How do you balance investment in tech debt vs customer value?
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HOW DO YOU BALANCE INVESTMENT IN TECH DEBT VS CUSTOMER VALUE?Are you a new product leader? Are you having difficulty finding an approach to keep tech debt at bay and the teams velocity of delivery of value on pace with the demanding expectations of customers and stakeholders? In this episode, you’ll learn from 5 experienced product leaders: WHEN te…
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Should Your Sales Team Sell Features Before They Exist?
31:26
31:26
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31:26
SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? In the first episode of season 2, 5 experienced B2B product leaders share their best strategies and techniques to enable their sales teams to meet custome…
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Don’t let going through the motions drown out the voices of those on your team.
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What is the standard skill set of a product designer?
26:48
26:48
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Join us in this podcast as I try to download a session I was part of to help a college decide on curriculum on a course that will launch new designers into the workforce.
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