Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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This is an audio version of the Revenue Growth Engine blog.
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Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.
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Sami Lampinen and Jan Ropponen Podcast Station to discuss B2B topics.
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Call Her Profitable | Make Money Online, Online Marketing, Business Systems and Strategies, Revenue Growth
Odaisha Calderon - Certified Life and Business Coach for Christian Women
The Go-To Podcast for Christian Women Entrepreneurs Ready to Build a Profitable, Faith-Centered Business Are you a Christian woman ready to turn your God-given gifts into a thriving, service-based business? Do you feel overwhelmed by social media marketing, struggle to create streamlined systems, or dream of financial freedom that allows you to fully pursue your calling? You’re in the right place! Welcome to Call Her Profitable—the podcast designed to empower Christian women entrepreneurs to ...
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The Digital Traffic Show-Drive Traffic, Digital Marketing, Paid Ads, Marketing Strategy, Media Growth, Lead Generation, Revenue Growth, ROI
Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller
Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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22. Ready for Your Best Business Meeting Yet? How to Have a Meeting With God to Scale Your Business
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In this episode of Call Her Profitable, Odaisha dives into the transformative practice of having a business meeting with God. This is not your typical quick prayer, but a dedicated time to seek divine strategies for your business. Discover how partnering with God can provide clarity, focus, and direction for reaching your business goals. Grab your …
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2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality
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00:00 Introduction 00:37 Our Predictions for GTMOps in 2025 26:33 GTM or GTFO: Is AI email personalization worth it? 37:01 Q&A: When is data quality good enough? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-archit…
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(Bonus) -$3,118.20 in the Hole: A Hard Lesson on Doing Business With God
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In this bonus episode, Odaisha gets real about a significant financial loss she faced while trying to build her business with faith as her foundation. She shares the honest lessons God taught her about obedience, trust, and aligning her business decisions with His will. If you’ve ever felt like your business journey has been a financial or spiritua…
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21. Stop Wasting Time! These Tools Will Transform Your Workflow and Cash Flow in 2025
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Are you ready to elevate your business in 2025? 🎯 In this episode, Odaisha dives into essential tools and strategies to streamline your workflow, save time, and increase your income. If you’ve ever felt overwhelmed with staying organized or managing your business, this is your sign to tune in! What You’ll Learn: Email marketing magic – why moving y…
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In this bonus episode, Odaisha shares a deeply personal and candid conversation about her journey of surrendering her 2025 plans to God. With a baby on the way and feelings of overwhelm, she reflects on how God directed her to wipe the slate clean—literally and figuratively. If you’ve been struggling with feeling behind or anxious about the future,…
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20. 3 Processes & Systems Every Business Needs to Thrive in 2025 (Even If You're Just Starting)
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In this episode, Odaisha breaks down the essential processes and systems every business needs to thrive in 2025. Whether you're just starting out or scaling to the next level, these tips will equip you to streamline your operations, stay organized, and deliver results without feeling overwhelmed. Key Takeaways: Content Creation Simplified: Learn ho…
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19. Let's Get Spiritual: Prayer & Affirmation Over Your Business for 2025 & Beyond
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Are you feeling stuck in your business journey despite pouring your heart, time, and resource into it? This episode is a heartfelt prayer and a powerful reminder that your business is a high calling. Odaisha leads us through: A prayer of surrender, repentance, and realignment with God's will for your business. Encouragement for entrepreneurs naviga…
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18. 4 Steps to Prepare Your Business for Increase in 2025
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In this empowering episode, Odaisha shares her personal journey of balancing faith, business, and the upcoming new season of motherhood. She breaks down four essential steps every Christian entrepreneur needs to prepare their business for growth in 2025. Key points include: Surrendering to God’s Direction – Embracing God as the CEO and trusting His…
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17. Managing Marriage, Motherhood & Business Interview w/ Tatum Temia Pt.2 (How To Make God Your CEO in 2025)
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In this inspiring episode, your host Odaisha is joined by guest Tatum, who shares her journey of surrendering her business to God and seeing divine blessings unfold. Together, they unpack what it means to align your business and personal life with faith, purpose, and family. Key Takeaways: Surrender and Trust: Hear Tatum’s remarkable story of closi…
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BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object
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In this episode, we dive into some nitty-gritty GTM data/reporting challenges! From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answe…
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16. How to Make God Your CEO in 2025 (Business Addition) Interview w/ Tatum Temia Pt.1
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In this transformative episode, your host Odaisha sits down with Tatum for a heartfelt conversation about surrendering your plans to God and making Him the true CEO of your entrepreneurial journey. Tatum shares her inspiring story of obedience, trust, and flourishing in both business and faith. From her early entrepreneurial roots inspired by her m…
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15. Motherhood, Business, and Faith: How I'm Balancing It All and Preparing for 2025
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In this heartfelt and transparent episode, Odaisha opens up about her journey through pregnancy and how it has reshaped her perspective on balancing faith, family, and business. With honesty and vulnerability, she shares her struggles, victories, and lessons learned while preparing for the arrival of her baby girl and building a business rooted in …
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Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform
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Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro 02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method an…
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Welcome to Season 2 of Call Her Profitable, the podcast for Jesus-loving entrepreneurs who want to hit five-figure months consistently—while keeping God at the center of it all. In Season 1, we laid the foundation, focusing on trusting God's plan, overcoming self-doubt, and leveraging your spiritual gifts. But this season, we're taking things to th…
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AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?)
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00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?CS2
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Ep 14: $50K Business Credit Blueprint: Everything You Need to Know to Boost Your Business (Pt 2 w/ Romon Logan)
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Description: In this episode of Call Her Profitable, Odaisha dives into part 2 of her interview about obtaining high limits of business credit with expert Romon Logan. Discover practical advice on utilizing business credit effectively, understanding the impact on taxes, and avoiding common pitfalls. From checking your credit score to selecting the …
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Ep 13: How to Secure $50K in Business Credit: The Step-by-Step Guide (Pt 1 w/ Romon Logan)
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Description: On this episode of Call Her Profitable, Odaisha interviews her funding guy Romon Logan from Legacy Logan. This episode dives deep into the world of obtaining high business credit limits, especially for new business owners. Romon shares his expertise on how to build a strong credit report, the importance of establishing relationships wi…
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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?
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00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…
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Ep 12: What My First Business Failure Taught Me About Long-Term Success
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Description: In this episode, Odaisha shares her powerful and emotional journey of experiencing her first failed launch. She dives deep into the five critical lessons she learned from this experience and how she was able to bounce back. Odaisha's testimony is filled with heartfelt moments and practical insights that can help you navigate your own e…
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Ep 11: Unlocking Abundance: How an Abundant Mindset Can Transform Your Business Results (Pt 2 w/ Kevia Croft)
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Description On this episode of Call Her Profitable, Odaisha continues the insightful conversation with Kevia Croft in part two of "Cultivating an Abundant Mindset." If you haven't listened to part one, pause and catch up because Kevia shared numerous gems and aha moments. In this episode, they delve deeper into the intersection of faith and abundan…
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Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities
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00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…
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Ep 10: Struggling with Limiting Beliefs? Cultivate an Abundant Mindset to Receive More in Business (Pt 1 w/ Kevia Croft)
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Description: On this episode, Odaisha sits down with Kevia Croft of Content Atlanta to dive into the abundance mindset. Kevia shares her personal journey from a scarcity mindset to embracing abundance, illustrating how this shift transformed her life and business. If you're struggling with receiving wealth, battling a limiting mindset, or know that…
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Ep 9: My Biggest Faith Move: 4 Game-Changing Business Lessons You Need to Know
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Description: In this episode, Odaisha shares her biggest faith move and the valuable business lessons she learned from it. She opens up about her journey from being a temp employee in New York to taking a leap of faith and moving to Wisconsin with no money, no plan, and no connections. Through her testimony, Odaisha hopes to encourage you and provi…
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Breaking Down Funnel Attribution vs. Multi-Touch Attribution
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00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …
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Ep 8: Who is the Holy Spirit and How He Help You in Business
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Description: In this episode of "Call Her Profitable," Odaisha dives deep into understanding who the Holy Spirit is and how He can be a transformative partner in your business journey. Odaisha shares personal anecdotes and biblical insights to illustrate the profound impact of the Holy Spirit in building God-honoring businesses. Whether you're feel…
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Optimizing GTM Operations | RevOps Champions Podcast
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…
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Ep 7: How To Stir Up The Gifts Inside Of You So You Can Make Impact and Income In Business?
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Description On this episode of Call Her Profitable, Odaisha dives deep into how you can stir up the spiritual gifts inside you to make a significant impact and boost your income in business. Building on the foundation laid in episode 6, Odaisha explores practical steps to activate your gifts and leverage them for success. Discover how to identify, …
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Ep 6: What are spiritual gifts and how do they help you in business?
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Description: In this episode, Odaisha dives into the fascinating topic of spiritual gifts and how they can profoundly impact your business. Sharing her personal journey from feeling overlooked in the realm of spiritual gifts to discovering their powerful role in her entrepreneurial success, Odaisha breaks down what spiritual gifts are, who has them…
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Ep 5: How To Discover Your Divine Gifts To Build A Business That Flows
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Description In this episode, Odaisha delves into discovering what God has uniquely given you to build a business that not only flows seamlessly but also aligns perfectly with your values and calling. She shares her personal journey and struggles, highlighting how a divine method called the Take Inventory Method transformed her approach to entrepren…
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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Ep 4: How To Hear From God When Starting and Building Your Business
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Description In this episode, Odaisha explores how to hear from God when starting and building your online business. She shares her personal journey and provides practical steps to help you recognize God's voice. Emphasizing the importance of building a relationship with God, she discusses how to align your business decisions with His will and offer…
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3. The Mindset Needed To Build A Profitable Business
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Description In this episode, Odaisha dives into the essential mindsets needed to build a profitable life and business. Reflecting on her personal journey, she shares how a shift in mindset was crucial in achieving success across various life domains. Odaisha discusses the importance of certain mindsets, offering practical insights and biblical prin…
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UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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2. The #1 Thing You Need To Start And Grow A Successful Online Business With God
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In this episode of "Call Her Profitable," Odaisha Calderon explores the number one essential element needed to build a successful online business with God's guidance. If you've felt stuck despite having everything in order, tune in to discover the transformative power of this crucial factor in your business journey. Key Takeaway: The key to unlocki…
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A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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1. My Story and How God Led Me To Start This Podcast
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In this inaugural episode of "Call Her Profitable," Odaisha shares her personal story of faith, resilience, and the path that led her to start this podcast. Discover how a major life change turned into a divine calling and how you can find your purpose and profitability through God's guidance. Key Takeaway: Odaisha's journey underscores the importa…
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…
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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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Welcome to Call Her Profitable, the go-to podcast for Christian women who want to start a business, make money online doing something they love, and grow with God. Are you a Christian woman entrepreneur wrestling with doubts, fears, and uncertainties as you strive to turn your God-given gifts into a profitable business? Do you seek clarity in your …
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Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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Your Hubspot or Marketo Needs a Centralized Lead Management Process
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast
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Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.CS2
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Deep Dive into Attribution | Attribution Time Podcast
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Crissy joins the Attribution Time podcast to share her perspective on all things attribution.CS2
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Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
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Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast
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Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…
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What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…
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206 - Using Account Tiers for an Effective ABM Strategy
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16:55
You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…
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