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Welcome to the podcast you never suspected you needed in your life. It's full of rambling, nonsense, and whatsits. Here, I will read some of my poetry, prose, and also just talk about whatever's on my mind. It will be fairly live and pretty unstructured. Hope you enjoy. :) Support this podcast: https://anchor.fm/philliprhoades/support
 
Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space. In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we ...
 
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The Holley Performance brand is one we are all familiar with but how does it continue to remain an automotive icon? We talk with Holley's Digital Marketing Manager on that very question. He sheds some light on LS Fest, automotive culture, products and where the company plans to be in three years. Follow Holley Performance: Instagram Youtube Faceboo…
 
We’ve all seen those wild social videos of past Black Fridays. Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process. Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televis…
 
Impostor Syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent fear of being exposed as a "fraud". The most talented people I know, and myself, struggle with it day-in and day-out. General Managers running billion dollar companies. Speakers who command audiences in the thousands. Powerful men a…
 
Conversations around diversity and inclusion are hard, but necessary. So we're going to take the conversation one step at a time. Davin takes some time to talk about the importance of how the words we use matter, as we start along the journey.Studio Rhoad - Digital Experience Agency For Automotive Brands.⁣⁣
 
This episode of Rambling Rhoades is encoded in MFSK32 and can be decoded using FLdigi which can be downloaded for free: http://www.w1hkj.com/ Or you can use Tivar/AndFLmsg: https://sourceforge.net/projects/fldigi/files/AndFlmsg/TIVAR/ ** Articles Preview ** (1) Choose Your Horrific End (2 ) Retekess TR102 Shortwave Radio Review (3) Damn it, Phil! (…
 
This episode of Rambling Rhoades is encoded in MFSK32 and can be decoded using FLdigi which can be downloaded for free: http://www.w1hkj.com/ Or you can use Tivar/AndFLmsg: https://sourceforge.net/projects/fldigi/files/AndFlmsg/TIVAR/ (I thought you could also install those on iOS but I may be mistaken and it may only work on Android phones) This i…
 
Back in February, when it was still safe to travel, Davin and I visited a media agency in LA. This isn’t like any other media agency though. They have completely flipped the traditional agency model upside down by operating out of a garage space which acts as a hub - connecting artists, innovators, industry insiders, and brands around a shared pass…
 
If you’ve been listening to this show for a while, then you know how much I love good design and aesthetics in general. Logos, package design, typography, photography. All of it. And that’s why I’m very excited to have on today’s guest, Jarrett Seng. He owns and operates Raceseng which produces high-end (dare I say luxury) automotive parts. For exa…
 
We're talking to David Gibson, Business Development Manager of MoTec USA. Like many of us, MoTec have had to adapt to the ever changing requirements with customer support and supply chains. So he’ll give us some insight on how MoTec is handling that. David will also touch MoTec’s North Carolina office and it’s relationship with NASCAR despite the s…
 
One of the most well known automotive photographers on the planet who’s best known for his work with SpeedHunters and more recently Jay Leno. Larry Chen is joining us and we cover a lot. Everything from the business value of photography to what he would put on a blank billboard. Stalk Larry: Instagram Youtube Facebook Website Tag Along with Studio …
 
It’s being said that the manual transmission is going extinct. Between the adoption of electric cars which don’t utilize a transmission in the traditional sense. And more and more consumers considering driving to be a chore, clutch companies are keeping a very close eye on the market shift. So we’ve invited David Norton of SPEC Clutch onto the show…
 
With any marketing initiative, you want to take advantage of underpriced attention and esports are ripe for the picking. More specifically, online racing which is wildly in expensive to sponsor. With everyone in stay-at-home mode, we are filling the void for racing with simulators like iRacing, Asseto Corsa and Formula 1 2019. Some of which are bei…
 
If you’ve purchased anything online in the last few weeks, then your experience was inevitably different than that of pre-quarantine. And you likely asked yourself questions like, - Is this company even operational right now? - If they are, when will I get the product I want to purchase? Those same questions are creating doubt in your purchase is h…
 
This is a special episode for Davin and I. With the Coronavirus in full swing, a lot of friends, clients and colleagues are facing tremendous adversity and not quite sure what to do. Since recording this episode, we got word that Accuair was forced to close their doors due to the pandemic. With this episode, we hope to play a small role in preventi…
 
This is the episode we’ve all been waiting for. For months, Davin and I have been teasing about an episode around Vanity Metrics. Well that day has come. And we both come out swinging with two analogies. One is a stairclimber and the second being the frosting on a cake. Odd I know, but it’ll all makes sense shortly. Tag along: Instagram: https://in…
 
Marketing is who you are, not what you sell. What we mean by that is, Your brand represents the culture of your company which in turn is represented in the soft service that you provide. So when you think about it, the marketing of a lot of automotive companies is trying to inspire the customer to enter the fold and be a part of the company’s ethos…
 
Many times on this show we’ve advised you not to emulate Apple or similar companies because of their sheer size, resources and ability to fail forward. However we are going to contradict that statement in reference to Tesla and their launch of the Cybertruck. Love it or hate it, Elon’s launch of the truck is a masterclass in branding. Today Davin a…
 
It's been a long time since I recorded a new episode. I talk about my recent fascination with public transit, kick scooters, and my hopes of travel this upcoming spring or summer. Hope you enjoy :) --- Support this podcast: https://anchor.fm/philliprhoades/support
 
This week we speak with someone who I’ve wanted to have on the show for quite some time. Mark Arcenal. If that name rings a bell it’s probably because he’s worked for and built some of amazing brands over the years. Nike, Fatlace, Illest, Hypebeast and RWB just to name a few. Through those experiences Mark has perfected the return on good design an…
 
This week we are talking about Apple and why you shouldn’t be using them as your guiding light. Or any business of their level. Primary because they have resources and safety nets in place that allow them to fail forward. So we’ll unpack those scenarios and give you some alternative approaches when looking for business inspiration. Instagram: https…
 
This week we are talking about ROI - Return On Investment But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI. Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive busi…
 
Welcome to Episode 18 of On The Rhoad. A weekly podcast where we discuss the art and business of the automotive market. Well ladies and gentleman, I think we have official broken Davin. This week we are talking about sponsorship from the brands perspective And if you know anything about us then you know how easy it is for us to get triggered on thi…
 
Today we’re going to a break from Davin and I babbling and speak with Andrew Rains. He’s the Marketing Director and Co-Founder of Apex Pro who build motorsports data acquisition products. They are one of the few companies I’ve seen to successfully use a mobile app that’s integrated with a hardware element. I’ll include a link to their site in the s…
 
Today we're going to discuss a topic that we see very often and have touched on briefly in previous episodes. And that is ego in relation to success. It might be fun to win an award or dominate your category in terms of market share, but what's it worth if it doesn't support the actual goal? Marketing in the automotive space is more powerful than e…
 
Ladies and gentlemen…. We’re back. That’s right, after taking a few days…. Well months off, we are officially starting Season 2 of On The Rhoad with a little bit of a twist. You all have requested that we do less interviews and have more discussions between Davin and I. So, that’s what we’re going to do. Although we do have a few very good intervie…
 
My Dearest Love, The days without you are deserts of dry and dusty heat. The bright sun of your absence burns my body and threatens to turn my heart to ash. Oh, but to be in the embrace of your eyes again, those deep pools of sweet and chilling waters - I dream of it. How I long for the calming cool of your touch, that blessed shade in this world o…
 
Today we’re talking with Tim Coltey, the Performance Marketing Specialist of a brand that we all know and love …. Garrett Turbo. When we think of Garrett we imagine large corporation but in fact, they are quite small. So they use some very clever approaches when it comes to media production. All of which are based in a quote, “Don't’ let the produc…
 
This week we have a very, very special guest with us. The Founder of AEM Electronics, Mr. John Concialdi. He provides some insight and a peak behind the curtain on how he started this iconic brand. One topic in particular was how we grew the business by decreasing the size of the business. Links Instagram: https://instagram.com/studiorhoad Youtube:…
 
On this episode Chris has stolen the spotlight; for better or worse. Apparently his horse dies which relates to a framework that will allow your company to make better decisions more quickly. Links Decision Jam: http://www.studiorhoad.com/services/decision-jam/ Validation Sprint: http://www.studiorhoad.com/services/concept-sprints/ Effort Impact Vi…
 
Today we’re talking with the marketing director of a very iconic drag racing team. If you’ve seen pictures of a copper orange Mark4 Supra popping wheelies, then you know exactly who I’m taking about. Wes Bourne of Titan Motorsports. Wes tells us how that iconic car became to be. And how this 20 year old company walks a fine line between preserving …
 
Today we’re throwing questions at one of our very own clients, Tony Palo of T1 Race Development; They are a Nissan GTR Specialty shop out of Texas but, to be fair, that's an understatement. These guys are the best in the business and have more broken records than they can count. If you run a small shop or manufacture performance parts, this episode…
 
On this episode, the Founder of MotorMavens and 86Fest and an old friend of mine, Antonio Alvendia, shares his experiences with creating content for automotive brands and why your brand’s social might be missing the mark. Links Antonio's Instagram: https://www.instagram.com/antoniosureshot/ MotorMavens: http://motormavens.com/86Fest: http://86fest.…
 
On this episode, we chat with the Director of Marketing for Ferrea Racing Components, Zeke Urrutia. Now Ferrea is a great example of a company who transitioning to digital while maintaining a very clever foothold in traditional marketing which we explore. But before we get into the nerdy business stuff, take a listen to Zeke’s story at the beginnin…
 
On this episode, we chat with Porsche Digital Business Consultant and long time friend, Marat Pashkevich. He lays down some serious insights on how companies should be approaching digital. More specifically, the downside of over produced videos, what you can do to make your content look different from everyone else and if you should have an in-hous…
 
On this episode, we chat with the Marketing Director for one of the most recognizable brands in the automotive aftermarket. Lawson Mollica of AEM Performance Electronics. Normally we limit our episodes to 30 minutes, But here’s a few reasons why we’ve extended it to 45mins: - First…. When it comes to content marketing, Lawson explains why we should…
 
In this episode I read journal entries from my blog http://mycutezombiegirl.tumblr.com which will eventually be a book. It's a bit of dark comedy about a man who is convinced a zombie girl is in love with him. --- Support this podcast: https://anchor.fm/philliprhoades/support
 
Davin and I chat about the reality of conducting business on social platforms. To give you some context, we read a post on a social forum which sparked the topic. So you’ll hear us reference that post throughout the show. Studio Rhoad Links: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://ww…
 
Art Director of Vortech Superchargers, Andrew Schwartz, explains how they stay ahead of the curve and what they consider the true value of sponsorship. Andrew's Links: Instagram: https://www.instagram.com/schwartzmotors Website: https://vortechsuperchargers.com/ Studio Rhoad Links: Instagram: https://instagram.com/studiorhoad Youtube: http://www.yo…
 
The Art Director of Haltech Engine Management Andrew DiMartino dives into the topic of customer relationships and Davin drinks some tea. Talks about: - The importance of accessibility between company and customer at times when it matters most. - Having the proper resources to support customers properly. - The importance of teams/drivers presenting …
 
Marketing Director of Konig Wheels Scott Weiss welds an office chair and Davin almost insults his DSM roots. - Scott Weiss Loves to work on build, crazy builds. Has a 2006, twin turbo 350z with only 23,000 miles on it One thing that made him/them successful in marketing - Success is subjectives. Make quality product. He really believes in what he d…
 
Today Davin and I kick off our pilot episode. We explain what you all can expect in future episodes and we dive into a quick discussion about branding. Studio Rhoad Links:Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com…
 
I talk about my spinal surgery and other random things in my life. This one is a bit shorter. I hope my few listeners enjoy :) Note - I thought my other episodes were longer, but this is just about the same length. :) --- Support this podcast: https://anchor.fm/philliprhoades/support
 
In this episode (recorded and published on Mother's Day 2018) I read a stream of consciousness piece I wrote in January of 2017:"Thoughts While Doing Laundry on January 17th, 2017 in the Early Afternoon "http://thesomewordson.tumblr.com/post/156008865290/thoughts-while-doing-laundry-on-january-17th-2017--- Support this podcast: https://anchor.fm/ph…
 
Sponsorships? Ambassadors? Social Media influencers? I speak in detail with the President of Varrstoen Wheels about what's going through his head when reading sponsorship applications for VTX Offroad and Varrstoen wheels. We also talk about building community and his worst business experience.Studio Rhoad
 
Last week I had the honor of being a guest on Do It For A Living. A podcast which focuses on inspiring motorsports entrepreneurs. It was my first guest appearance on a show in a very long time. What was intended to be a podcast about design ended up covering far more serious topics: - My worst business experience - Digital ‘hoops of fire’ - Sales =…
 
In this episode: - I refuse to talk tactics - I get a little pissy. - Discuss how Taylor Swift is kicking your butt - We learn to ‘see’ - Discuss why Karl Benz was an amazing idiot - Dance with fear /// Join Hundreds Of Auto Industry Businesses Who Have Removed The Guessing And Speculation From Their Marketing Efforts. http://bit.ly/srclassjoin Stu…
 
From understanding the big-picture of strategy to making sure your marketing tactics jive with your customers, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Automotive Aftermarket Masterclass, Chris Rhoad outlines how to craft a truly remarkable strategy to help you sail through 201…
 
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