Stronger Sales Teams delivers ambitious sales leaders real world advice on how to build, motivate and keep together high performing sales teams. We mentor modern leaders globally to give them the performance edge against their competition. Add in a little motivation on how to be the healthiest versions of themselves and our program delivers happy and thriving sales leader communities!
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Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
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This show will explore what it takes to manage a sales team to ensure great results last. Cover art photo provided by rawpixel on Unsplash: https://unsplash.com/@rawpixel
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Constant churn. That's the reality for most B2B sales leaders. The average sales leader is in a role 18 months before moving on. It would be great if they were leaving on a high note. The reality is that most sales leaders are failing. Their teams aren't hitting targets and no amount of "feet on the street" will solve that problem. You can't volume your way to success. Want to build a 100 million ARR sales organization? Then you'll want to listen to someone who's been there and done that. Jo ...
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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Andrew Monaghan
The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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Episode 102: Selling Without Selling, With Phil Ohren
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25:44In this episode of the Stronger Sales Team podcast, host Ben Wright sits down with marketing expert Phil Ohren to delve into the intersection of marketing and sales. The conversation explores how digital strategies can be integrated into sales processes, the critical role of data in crafting bespoke customer experiences, and the importance of align…
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This episode delves into the often-negative connotations of the word 'cult' and its intriguing connection to 'culture' within the context of business. Inspired by a client's unique perspective, the discussion seeks to reframe our understanding of cults by analyzing their key characteristics: intense devotion, charismatic leadership, strong group id…
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Role Plays vs. Real-Life Practice: Making Sales Training Work
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47:49Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance? In this conversation we discuss: 👉 Why traditional sales training often fails and how to overcome these challenges…
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Episode 101: How to Improve Your Storytelling Skills
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24:23In this episode of Stronger Sales Teams, Ben Wright explores the timeless craft of storytelling and its crucial role in B2B sales. Ben begins by highlighting the importance of storytelling in both personal and professional contexts, underscoring how a well-crafted narrative can elevate engagement in any environment. Drawing on his own experiences a…
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The Road to $10 Million ARR: Cyber Donut’s 2025 Sales and Marketing Playbook
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25:42Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025? In this conversation, we discuss: 👉 How Cyber Donut achieved significant ARR growth from 2023 to 2024. 👉 The importance of value-based selling over feature-…
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Episode 100: Our Top 3 Episodes Re-Packaged Into the Best of the Best Podcast
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51:24In the highly anticipated 100th episode of the Stronger Sales Teams podcast, host Ben Wright brings you an unmissable blend of expertise from three powerhouse professionals: Steve Plummer, Akeem Shannon, and Nick Capozzi. This special milestone episode dives deep into the game-changing skills of storytelling, persuasive communication, and cutting-e…
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5 Paths to Great Sales Management
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20:26In this episode of 'Building Great Sales Teams,' the host discusses his decision to continue the podcast and elaborates on various aspects of sales management. He explains the importance of managing multiple roles, effective time management, and how to optimize a sales manager's calendar for maximum productivity. Key topics include setting up scope…
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Episode 99: How Can You Design a Remuneration Package that Motivates Your Team
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24:35In this episode of Stronger Sales Teams, Ben Wright shares his insights on creating sales incentive programs that really work. With years of experience working with startups, fast-growing businesses, and established companies, he offers practical tips on designing pay strategies that align with company goals, boost team morale, and deliver outstand…
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Get PR like the well known companies get
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48:41Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity? In this conversation we discuss: 👉 Original analysis and data vs. product promotion in PR 👉 Utilizing events and awards to boost…
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B2B Prospecting & Your Pipeline
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19:43In this episode of Building Great Sales Team, the host returns from a brief hiatus to share insights on recent personal and professional experiences, including attending Door to Door Con and working with Check Sammy. The main focus of the episode is on designing effective prospecting activities and SOPs for sales teams. The host emphasizes the impo…
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Episode 98: Building a Strategy That Your Team Will Buy In to and Execute
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22:25In this episode of Stronger Sales Teams, Ben Wright explores the critical role of strategic planning in aligning sales teams’ objectives with the broader goals of the business. As the new year commences, Ben underscores how crafting clear, actionable, and effective strategies can turn business aspirations into measurable results. He highlights comm…
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How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec
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39:47Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging? In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on. 🛑…
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Episode 97: The Opportunity Many Sales Teams Overlook that Can Generate Real Revenue Growth
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21:15In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities. Ben masterfully demonstrates how to use data…
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Episode 96: How to Start 2025 in the Best Possible Way to Achieve Your Sales Goals
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19:31To kick off an exciting year ahead, Ben Wright presents the 2025 episode of the Stronger Sales Teams podcast, focusing on the core essentials of B2B sales management. Ben delivers a compelling narrative for sales leaders, revisiting the key factors that contribute to high-performing sales teams. As the festive season draws to a close, this episode …
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Episode 95: The Top 3 Christmas Wishes on Sales Leaders Minds
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23:16Merry Christmas!!! In this special festive edition of the Stronger Sales Teams podcast, Ben Wright offers a timely discussion that resonates with the personal and professional goals of sales leaders during the holiday season. He reveals the Three Christmas Wishes that are top of mind for many sales leaders as they look ahead to the new year: improv…
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Episode 94: Nailing The Buyers Process to Monetise More Sales, with Matthew Whyatt
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23:49In this episode of Stronger Sales Teams, Ben Wright is joined by Matthew Whyatt, a distinguished sales leader from Australia renowned for his expertise in crafting high-impact sales strategies. The discussion kicks off with Matthew offering valuable insights into the science of buyer-centric selling, effective sales leadership, and his broad experi…
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The CheckSammy Launch
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18:10In this episode of 'Building Great Sales Teams,' the host returns after a brief hiatus to introduce an exciting new opportunity with CheckSammy, a leading bulk junk and waste sustainability company. Starting next year, the host will serve as CheckSammy's VP of Direct Sales as the company expands into the D2C market. The episode delves into the miss…
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Episode 93: Closing More Deals at the "Pointy End' of the Year
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24:50In this episode of the Stronger Sales Team, Ben Wright offers up some valuable strategies for closing deals as the year comes to a close. As the Christmas period approaches. He discusses effective negotiation strategies and highlights the importance of maintaining robust pipelines that accurately reflect business potential. The episode further delv…
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Rebranding vs. Distribution: What's Really Holding Cybr Donut Back? - Rob Sobers, CMO at Varonis
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34:49Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designe…
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Episode 92: A Powerful Way To Make Sure Your Sales Process Is Delivering Results
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28:35In this episode of Stronger Sales Teams, Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with…
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Episode 91: Close First Then Present with Wes Schaeffer
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27:42In this episode of Stronger Sales Teams, host Ben Wright introduces Wes Schaeffer, also known as "The Business Fixer", to deliberate on practical strategies for improving B2B sales. Wes illustrates the significance of segmenting the sales process into distinct, manageable segments through a variety of personal and professional experiences. Througho…
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Mastering the Five Around Strategy for Sales Success
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32:44In this episode, the host shares a proven sales strategy drawn from extensive experience as an AT&T dealer, emphasizing the effectiveness of door-to-door approaches. The episode introduces the 'Five Around Strategy,' a method that leverages proximity to existing installations to significantly increase penetration rates in targeted neighborhoods. Th…
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Episode 90: Navigating the Fog of Growth through Process and Technology, with Mike Latch
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26:18In this episode of Stronger Sales Teams, host Ben Wright engages with Mike Latch to explore the complexities involved in establishing an effective sales process and the role of technology in business scaling. Emphasising the importance of integrating a structured sales process with technology, Mike presents straightforward strategies that are acces…
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Three Steps to a Shorter Sales Cycle
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16:57In this episode of Building Great Sales Teams, the host discusses three effective steps to shorten your sales cycle. The process involves focusing on different prospecting tools, identifying events that trigger the need for your service, and creating a scalable prospecting module. The host provides insights into leveraging referral partners, refini…
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Interactive demos and demo experiences: Helping Cybr Donut sell more with better demos - Damian Tommasino, Founder at Cyber Informants
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50:38Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transf…
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Episode 89: The Best Negotiation Framework I’ve Seen in My Time in Business, with Brian Dietmeyer
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29:23In this episode of Stronger Sales Teams, Ben Wright engages in a discussion with Brian Dietmeyer about the intricacies of negotiation strategies within the B2B sales landscape. Brian, the CEO of CloseStrong and a distinguished negotiation strategist, imparts valuable knowledge drawn from his extensive experience in global negotiations, aimed at ass…
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The Big Announcement & Stop Defaulting
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32:03In this episode of 'Building Great Sales Teams,' the host returns after a three-week hiatus to share insights from his consulting experience. He emphasizes the importance of building content passively and provides actionable strategies for sales teams, such as leveraging discovery calls into content. The host discusses the concept of defaulting – r…
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Episode 88: Growing Your Sales Team without Sacrificing Quality, with Stephen Rhyne
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23:23In this episode of Stronger Sales Teams, Stephen shares his extensive knowledge on the development and management of large sales teams, focusing on effective recruitment and onboarding processes. He highlights his company’s innovative strategy for scaling field teams while maintaining quality. Ben and Stephen examine the intricacies of sales manage…
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Episode 87: My Top 15 Nurturing Activities To Keep Your Prospects Engaged
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19:44In this episode of Stronger Sales Teams, host Ben Wright explores the complexities of lead nurturing, a crucial element of effective B2B sales management. Ben highlights the essential process of nurturing leads from initial contact to meaningful engagement with prospective customers. He presents a comprehensive list of 15 actionable strategies desi…
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Robb Conlon: Building Success and Community in Podcasting
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36:25In this episode of Building Great Sales Teams, Doug hosts Robb Conlon, successful entrepreneur and podcast host of 'B2B Business Class.' Rob shares his inspiring journey from an HVAC job loss in 2020 to launching 'Recruiting Hell' podcast, aiding job seekers during high unemployment, and eventually founding Westport Studios. Highlighting his top po…
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Episode 86: My Top 15 Lead Generation Activities Every Sales Person Needs to Know
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24:05In this episode of Stronger Sales Teams, host Ben Wright outlines his top 15 lead generation strategies that have consistently proven effective. He underscores the significance of thorough preparation and persistence while moving away from traditional approaches such as cold calling and social media outreach, encouraging sales professionals to adop…
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How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso
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52:55Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…
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Stevie Dawn: Be the Shark
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23:51In this episode of the Building Great Sales Teams podcast, recorded live at the Bad Ass Business Summit, Stevie Dawn, a professional speaker and corporate trainer with a Ph.D. in leadership, shares her journey from competitive dancing to becoming an influential entrepreneur. She emphasizes the mantra 'Be the Shark' and the importance of mindset and…
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Bernie DeSantis: Transforming Sales Teams and Leadership
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21:36In this special episode recorded at the SCN Badass Business Summit, host Doug welcomes Bernie DeSantis, CEO of Insignia Training Partners. They discuss various impactful topics, including Bernie's personal connection to Movember and mental health advocacy, his work with the American Foundation for Suicide Prevention, and the touching story behind h…
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Episode 85: Lift, Shift, Challenge to grow as a Leader with Cameron Schwab
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22:14In this episode of Stronger Sales Teams, Ben Wright continues his insightful discussion with Cameron Schwab, a transformational leader and the driving force behind Design CEO. Cameron delves into essential themes such as the significance of a personal leadership brand and the pivotal role of accountability in enhancing team performance. He introduc…
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Donnie Boivin: Building Networking Champions
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28:36In this episode of the Building Great Sales Teams Podcast, the host talks with Donnie Boivin, the founder of Success Champions Networking (SCN), during the Badass Business Summit. Donnie reflects on his journey from organizing his first summit to now running his fifth event. They discuss the growth of SCN, the innovative approach to B2B networking …
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Episode 84: What Does The Situation Need From Me with Cameron Schwab
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26:06In this episode of the Stronger Sales Team Podcast, host Ben Wright explores the complex realm of leadership and team management with Cameron Schwab, a distinguished figure in the Australian Football League (AFL) and an accomplished corporate leader. Cameron offers valuable insights drawn from his extensive career, which included several challengin…
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Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security
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45:23Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your …
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Marc Ebinger: Building Great Networks and Teams
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38:32In this episode of Building Great Sales Teams, we explore the journey and strategies of Marc Ebinger, CEO of Crükus Virtual Staffing, in building effective teams and networks through virtual staffing. Engaging fellow host twice, Marc discusses his transition from the Air Force and San Antonio Police Department to virtual staffing, highlighting the …
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Scott Snofke: Maximizing ROI with Direct Mail
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30:37In this episode of 'Building Great Sales Teams,' Doug returns with expert guest Scott Snofke, a direct marketing coach with REI Print Mail, the top direct mail company in the nation. The discussion covers various aspects of marketing, particularly focusing on direct mail, micro-targeting, and the importance of data in successful marketing campaigns…
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Episode 83: Could Harnessing your Inner Courage Grow Your Career? With Laban Ditchburn
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27:51In this special edition of the Stronger Sales Teams Podcast, host Ben Wright invites Laban Ditchburn, renowned as the world’s foremost courage coach, for a comprehensive dialogue on the importance of having an effective support system. Recorded in person at Ben’s residence, this episode offers an unscripted and genuine exploration of coaching, ment…
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The Big L Word - Liability
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20:14In this episode of 'Building Great Sales Teams,' Doug Mitchell explores the complexities and legalities of structuring sales positions, particularly focusing on the ongoing debate between W2 employment and 1099 contracting. He touches on the IRS and insurance implications, the importance of setting up an LLC, and the motivational and mindset factor…
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Episode 82: How Joint Business Planning can Transform Sales Results with Luke Hawley
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25:24In this episode of Stronger Sales Teams, Ben Wright speaks with networking expert and seasoned marketer, Luke Hawley. Together, they explore the complexities of joint business planning, highlighting the importance of fostering strategic partnerships to achieve mutual growth. Luke defines joint business planning as going beyond conventional negotiat…
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If I Needed to Launch a National Home Service Product
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15:16In this episode of 'Building Great Sales Teams,' the host discusses strategies for launching a national B2C home service product. Despite technical difficulties, the episode goes on, covering a detailed approach that includes leveraging distributors, dealers, home service companies, and internal sales teams. The host also touches on insights from a…
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Episode 81: Revolutionising Digital Communication with Richard White
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24:10In this episode of Stronger Sales Teams, Ben speaks with Richard White, the CEO of Fathom Video. Richard, drawing from his extensive experience in the technology and SaaS sectors, shares his journey from software engineer to Founder and CEO. He outlines the development of Fathom and discusses how AI-powered transcription and note-taking tools are i…
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Essential Sales Skills for the New Economic Reality
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37:48Summary Lucas Price is joined by Mike Kavanagh, Regional VP of Sales at Zendesk, to discuss the evolution sales teams face in transitioning from selling technical solutions to selling business outcomes. Mike shares insights from his 15 years of experience, including the importance of continuous discovery, multi-threaded selling, and cultivating a l…
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Episode 80: How to Stand Out in a Crowded Marketplace with Emma Schermer Tamir
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24:51In this episode of Stronger Sales Teams, Ben Wright speaks with Emma Schermer Tamir about the complexities of distinguishing oneself in a crowded marketplace, with a particular focus on the bustling e-commerce and Amazon sectors. Emma, joining the discussion from the sweltering heat of Las Vegas, shares her extensive expertise, providing practical …
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BEST Snippet -Unlocking the Secrets to Hiring Top-Performing Sales Reps - Mike Muhfelder
10:39
10:39
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10:39Summary Lucas Price and veteran sales leader Mike Muhlfelder discuss strategies for effectively screening sales candidates. Mike shares his experiences and insights from over 30 years in B2B sales. They dive into critical questions to identify top talent, the importance of accountability, and how salespeople can communicate their value. Learn pract…
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Howie Nestel: Leadership, Marketing, and Philanthropy
40:43
40:43
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40:43In this episode of Building Great Sales Teams, host Doug Mitchell introduces special guest Howie Nestel, founder of Sharkmatic Advertising. Howie shares his extensive experience in entrepreneurship, marketing, and fundraising, drawing from his 35 years in business and leadership of over two dozen companies. The conversation covers the importance of…
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Episode 79: Living Your Best Damn Day Ever with Chris Dorris
29:22
29:22
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29:22In this episode of Stronger Sales Teams, Ben Wright welcomes mental toughness coach Chris Dorris. Chris describes mental toughness as a vital strength acquired through thorough training of the inner self. The episode examines how leaders can demonstrate behaviours that inspire their teams, recognise hidden achievements, and employ mental exercises …
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