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Selling is a creative act when you do it Dave Donelson’s way. You’ll build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients when you practice Creative Selling. Learn the basic techniques of selling like the sure-fire way to make cold call appointments, deliver dynamic sales presentations, find the path around price objections, and overcome your fear of closing the sale.
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Chapter 21 - Fear Of Closing - Closing is more of a process than an event - Chapter 22 - Buying Signals - The most important part of the close is not the clever way you phrase the question, it's the amount of attention you give to the answer - Chapter 23 - Closing Techniques - Use only positive action words.…
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Chapter 15 - Getting A Cold Call Appointment - Make it worthwhile for the prospect to spend some time with you - Chapter 16 - Persistence Counts - Where there's a will, there's a way - Chapter 17 - The Brochure Brush Off - The first step is to fight off your own desire to take the easy way out.
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Chapter 3 - Selling A Basket Of Solutions - The creative part of the sales process is finding new uses for the product - Chapter 4 - Sell On The First Call - Most prospects expect the seller to have done their homework before they come in the door - Chapter 5 - Prospect Knowledge - The more you know about your prospects, the more sales you'll close…
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About This Book - Chapter 1 Creativity In Sales - Creative Selling enables you to find needs even when the prospect doesn't know he has them - Chapter 2 - Tactical and Strategic Advantages - Satisfied customers are repeat customers, the most profitable customers of all.
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