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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
 
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show series
 
Searchmetrics’ Senior Content Marketing Manager, Patty Johnson, kicks off the week talking about what’s going on in eCommerce SEO. Consumers are engaging in more research before purchasing. If your pages lack the information customers are seeking, they are liable to shop elsewhere. Today, Patty shares an overview of Searchmetrics’ 2021 study findin…
 
Do you know what a virtual data room is? A VDR, or white label virtual data room (WL-VDR), is a web-based secure document storage and sharing service that helps companies meet regulatory compliance requirements. It's an online repository where sensitive documents can be stored securely for viewing by authorized personnel only. The primary benefits …
 
SEO Strategist at Searchmetrics, Jordan Koene explores Google's recently announced page speed update. Engineers and SEO are always on the hunt to capture real user experience data. Google’s most recent update suggests it can provide just that. Today, Jordan discusses the page speed update and its relevance to SEOs. Show Notes Connect With: Jordan K…
 
The engineering management field is an exciting and challenging profession that requires a specialized set of skills. We will explore the common knowledge needed for success in engineering management, as well as what it takes to be successful. This podcast post will take you through the basics of what you need to know about this profession so you c…
 
Searchmetrics’ SEO Strategist, Jordan Koene discusses troubleshooting your website after an algorithm update. While Google continues to discourage panic around their algorithm update, people still want to know how their websites could be affected. Today, Jordan talks about what to do in the wake of Google’s latest algorithm update. Show Notes Conne…
 
As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportu…
 
Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided by Google. They’ve been left with more questions than answers as to why this time of year was chosen. Today, Jordan shares his thoughts on the update and what it means for the SEO community. S…
 
As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportu…
 
Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out effective SEO strategies, the conversations are not always happening with SEO professionals. Without data, these discussions can miss the mark. Andy shares his insights on having great SEO conver…
 
We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or…
 
Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to laying the blame for SEO’s spammy reputation, several parties are at fault. With the industry slowly trending towards better SEO practices, Andy looks into why the SEO industry has a bad reputat…
 
We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or…
 
This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're goi…
 
Telehealth Services are a great way to stay in touch with your doctor without having to go into the office. With this service, you can have access to your doctors and specialists from the comfort of your own home. Telemedicine is provided through online platforms and remote consultations, or video conferencing with providers who can view your scree…
 
This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand yo…
 
You might not know much about website sitemaps, but they are a vital element for improving your search visibility. Adding a sitemap to your site is as important as adding an extra layer of protection to your website. Sitemaps were created to help search engines find all the pages on your website. Website sitemaps make it easier for search engines s…
 
Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public we…
 
Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a …
 
Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former G…
 
Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a …
 
The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation process…
 
Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms o…
 
SEO National’s President, Damon Burton, unpacks content creation strategies for this decade. It’s easy to get lost in the endless ways to communicate with consumers. Figuring out where and how you’ll reach them best is key. Today, Damon explores building a content strategy perfect for the 2020s. Show Notes Connect With: Damon Burton: Website // Lin…
 
Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms o…
 
Damon Burton, President of SEO National, looks into modern content strategies. Developing your online voice can be tricky. But it could pay off handsomely when it comes to creating content that both engages and converts. Today, Damon breaks down why quirkiness can be your secret weapon in content. Show Notes Connect With: Damon Burton: Website // L…
 
Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for? Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be har…
 
Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer’s responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don’t matter anymore. Show Notes Connect With: Michel Fo…
 
Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for? Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be har…
 
Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show Notes Connect With: Michel Fo…
 
Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for? Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be har…
 
Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes Connect With: Michel Fortin: Websit…
 
You need to come up with new blog post ideas but you're stuck for inspiration. The greatest content marketing approach is to produce a large volume of valuable content over a long period of time, which might make coming up with fantastic blog post titles every week or two weeks difficult. This list of podcast 101 Blog Post Titles will provide you w…
 
This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show Notes Connect With: Kyle Roof:…
 
The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand…
 
Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, …
 
The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand…
 
What Google's TV ads tell us about Shopping -- Jordan Koene // Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privac…
 
Two of the most essential SEO techniques that firms should employ are content marketing and link development. However, many organizations are unsure whether they should prioritize content marketing or link building. To be successful online, you must have both. In fact, performing one without the other may doom your company's search engine results. …
 
Updates to Google's Quality Rating guidelines -- Jordan Koene // Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priv…
 
Two of the most essential SEO techniques that firms should employ are content marketing and link development. However, many organizations are unsure whether they should prioritize content marketing or link building. To be successful online, you must have both. In fact, performing one without the other may doom your company's search engine results. …
 
Winner and Losers Oct 2021. Show Notes Connect With: Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
 
Blogging is an excellent means of attracting potential customers and expanding your business. But if you have no plans or methods for producing content, it might be difficult to keep to this practice. Avoiding “Bad” Content and Blogging Habits We've all seen terrible blogs and articles on the internet. They make us shudder and question why they wer…
 
Ben and Amir wrap up the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. To conclude the interview, we talk about tips for scoring with Google's C…
 
Blogging is an excellent means of attracting potential customers and expanding your business. But if you have no plans or methods for producing content, it might be difficult to keep to this practice. Avoiding “Bad” Content and Blogging Habits We've all seen terrible blogs and articles on the internet. They make us shudder and question why they wer…
 
Ben and Amir continue the conversation about about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. In part 2 of this interview, the focus is on optimizing your web builder…
 
How Does Google (Actually) Work? Everyone wants to know the answer to this question, yet there are a lot of them circulating around the internet. This podcast discusses the true story behind Google's algorithm and ranking variables in an easy-to-understand manner. It will also show you how to employ current search engine optimization tactics rather…
 
Ben and Amir talk about optimizing for search when you don't own the underlying technology of your website. Amir is the CTO and Cofounder of Duda, which is a leading website development platform created specifically for web development professionals. Connect With: Amir Glatt: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Tw…
 
How Does Google (Actually) Work? Everyone wants to know the answer to this question, yet there are a lot of them circulating around the internet. This podcast discusses the true story behind Google's algorithm and ranking variables in an easy-to-understand manner. It will also show you how to employ current search engine optimization tactics rather…
 
This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm. Show Notes Connect With: Anatolii Ulitovskyi: W…
 
Google Search Console is one of the most powerful tools in your SEO arsenal, but beginner users may find it perplexing and scary. This podcast guide will help you get the most out of your time and effort spent on optimizing your website for search engines. It’s full of tips, tricks, and detailed instructions that even an SEO expert would find usefu…
 
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