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Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients? Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years ...
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Let’s Connect that’s what we’re all about! Connecting with YOU on your Success Journey, because together we can do so much more. So tap into weekly motivation, inspiration, life lessons and interviews to get enlightened, energized, and educated. And just so you know, we love to laugh while we share tips and strategies, and stories that will encourage and entertain you. On One Awesome Community Podcast you’ll hear incredible insights and tips on personal development, social media, marketing, ...
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Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the importance of systems and I…
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When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of you…
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Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fans. In today's episode, I…
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Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year. In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, mental health challenges, and…
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Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return. The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them. In this episode, I’m chatting with Megan Shields, the CEO of…
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Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?" In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and confidence and share some a…
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Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity. In this episode, I share why giving purpose to your podcast within your business strategy is so cru…
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Have you thought about incorporating Youtube into your content strategy? Maybe you’ve been posting your podcast on Youtube but not getting any traction? Youtube is an amazing platform, but it definitely has its own way of doing things and to be honest, podcasters aren’t leveraging it in the best way! In today’s episode, I’m interviewing Trena Littl…
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You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important! In this episode, I’m sharing how you can leverage…
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Embracing systems and tools that genuinely resonate with your workflow can be a game-changer, offering you more time to focus on what truly matters in your podcasting journey. Let's face it, if the approach you're taking towards podcasting feels off, it's going to be a challenge to thrive in this space In this episode, I'm excited to share with you…
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Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer. In tod…
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Are you considering launching a podcast? Or maybe you’ve wanted to start one in the past, but you keep putting it off? You’re not alone! In fact, overcoming that initial resistance and just getting started is usually the most difficult part. In today’s episode, I’m sharing my insight on what it takes to successfully launch a podcast and stick with …
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Does it feel like you just can’t figure out Instagram anymore? Between constant changes to the platform as well as hacks and trends that promise us quick wins, gaining real traction is more difficult than ever. (And there’s nothing more defeating than creating content with no results to show for it!) In today’s episode, I’m interviewing Sydney O’Br…
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Even if you love podcasting, we all have days when sitting down and recording an episode feels really hard. (We’re all human, after all!) So what do you do when you don’t know what to talk about, or you’re too exhausted to create content, or life has been throwing you one curveball after another? In today’s episode, I’m sharing the exact tips and s…
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Have you ever tried to apply someone else’s podcast strategy and then gotten frustrated when it didn’t work for you? I think we’ve all been there! And that’s because cookie cutter strategies most likely aren’t going to get you the same results that they did someone else. In today’s episode, I’m sharing why cookie cutter strategies don’t work and ho…
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What does money mindset have to do with podcasting? I believe that having a holistic podcast strategy means looking at the big picture! And, as an entrepreneur, that means looking at every aspect of your business including your money mindset and your approach to cash flow. In today’s episode, I’m interviewing Aimee Cerka, a money confidence coach f…
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If you’ve been a podcaster for any length of time, you’ve probably asked yourself at some point, “Is my podcast even worth it?”. The answer to that question relies entirely on the role of your podcast and how it serves your larger business goals. That’s why actually measuring podcast success can look a little different for everyone! In today’s epis…
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Want to make more money with your podcast in 2024? I’m not talking about getting sponsors or starting a subscription... If you’re a business owner, then truly monetizing your podcast comes from confidently and consistently selling your own services and products. In today’s episode, I’m sharing my best advice on how to do just that! You’ll hear this…
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Want to increase your visibility but not sure you have the bandwidth to do it? Podcasters, we’ve been thinking about visibility ALL wrong. It’s time to shift the perspective away from hustle culture and onto a strategy that honors both your business and your humanity. In today’s episode, I’m chatting with sustainable visibility mentor and podcast g…
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Are you excited to dive into podcasting in 2024? This year offers so much potential to both seasoned podcasters and people brand new to the industry! In today’s episode, I’m predicting the trends that we’re going to see play a major role in the world of podcasting over the next 12 months. From enhanced production quality to leveraging short-form co…
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I'm taking a short break over the holidays and wanted to take a moment to say "Thank You!" And have a wonderful holiday season! Grab the Free Q1 Review Checklist and if you still feel like you need a little extra help planning for 2024, sign up for my Annual Podcast Planning Workshop for only $25! Head to wildhomepodcasting.com/class to join us PLU…
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When it comes to being successful in business, and even in your personal life, few things are going to have a greater impact than your mindset. In fact, what you experience externally is a direct reflection of your inside world! So how do you begin the work of bringing your inner self into alignment? How do you overcome mental blocks and optimize y…
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Have you ever wondered, “How do I market my podcast?” If so, then you’re not alone! And you’ll be relieved to learn that your episodes can do all of the marketing for you, automatically – you just need to get them out into the world and in front of the right audience! In today’s episode, I’m sharing the different ways you can get more eyes on your …
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How do you scale your business beyond $100k? I always stress the importance of having a strategy, and never is that more true than when you’ve reached this critical point in your entrepreneurial journey. In today’s episode, I’m chatting with online business strategist and consultant, AnnMarie Rose to get her expert insight on why so many business o…
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It’s not uncommon for there to be moments of doubt along your podcasting journey. Maybe you’ve wondered: “Why am I special?” “Why should people listen to me?” “What do I have to offer that makes me different from everyone else?” If you’re in this boat, rest assured, these questions are totally normal! In today’s episode, I’m sharing why these are g…
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As the podcast industry continues to evolve, it gives both podcasters and entrepreneurs new opportunities to meet our people where they’re at. A perfect example? Private podcasting, a fairly new trend, is a unique way to serve your business, bolster your marketing efforts, and connect with your ideal clients in a way that is not on a screen. In tod…
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2023 was a rough year for a lot of us, and if you’re hoping for a successful 2024, it’s time to start planning now. But you might be wondering, where do I even start with podcast planning for next year? Lucky for you, I’m going to walk you through my Q1 podcast planning system step by step. In this episode, we’ll cover why you need a plan, where to…
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If there’s one thing I talk about a LOT, it’s being very intentional about having a strategy for your podcast. And while that sounds nice, it might leave you wondering, “But Caroline, what exactly does that look like? What are the different pieces that make up a podcast strategy?” Well, I’m going to paint you a picture that answers precisely those …
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Is your podcast THE business or does it support a business? Believe it or not, even seasoned podcasters might not realize that there’s a critical distinction between these two models! That’s why knowing the key differentiators and which model applies to you, can give you an edge over the competition and make your life a whole lot easier when it com…
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Are you feeling a little down about podcasting after this year? It’s been a rough season, and it makes sense if you're trying to determine if podcasting is still going to serve you and your business. That’s why I want to address this topic head on and reassure you that, not only is the future of podcasting bright, but a podcast can absolutely benef…
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The podcast industry has experienced some drastic shifts in 2023. New tools have changed the way that we work just as the services we offer our clients have continued to evolve. All this might have you wondering, how can I possibly keep up? How can I ensure my business thrives in an industry that can feel wholly unpredictable from one day to the ne…
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We all make mistakes, and never is that more true than in the world of online business! This past year in particular, I made several mistakes with regard to my podcast. That’s why I’m taking some time to reflect on what those mistakes were and how they can be prevented so that YOU don’t make them as well. In today’s episode, I’m sharing 3 mistakes …
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The systems you use to run your business, or the lack thereof, can make or break your success as an entrepreneur. Why? Because they’re critical to operating efficiently and meeting your goals! That’s why my team and I make it a priority to constantly refine and improve our systems so that they’re optimized to better serve ourselves as well as our c…
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As podcasters, we already know we should be setting our podcast up to bring in new leads and help people get into our funnels. But what about when we have a new product, service, or launch to promote? Like Black Friday sales, for example. Yep, that time is here, my friends! When you have a time-based sale happening, it’s important to plan ahead and…
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Having a funnel for your business and your podcast is really important and at the end of the day, our aim is to grow our podcasts so we can reach our ideal clients and make more sales. Funnels are a great way to do that by generating warm leads who are much more inclined to buy from you. In today’s episode, I’m chatting with Allison Hardy, an email…
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A recent study of podcast listeners indicated that a big reason they stopped listening to a podcast is because of bad production value and sound quality. And as more and more people turn to artificial intelligence (AI) tools to produce their podcasts... Well, it’s sometimes really noticeable and not in a good way. In today’s episode, I’m sharing wh…
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Podcasts aren’t a one-and-done enterprise, right? We aim to create content that will be helpful for our ideal clients for, hopefully, years to come. We want them to keep returning to our content and our websites as much as possible. One way to do that is posting your podcast episodes as blog posts on your website. You’ve already created amazing con…
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You know what you can always expect from me? The truth! So, I’m going to get a little spicy and controversial in this episode, but know that it’s coming from a place of caring because I don’t want to see you taken advantage of. I’m on my soapbox to tell you that the exaggerated, and even false, claims about podcast growth in the online marketing wo…
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When we talk about growth for our podcasts and businesses, getting visible is really important. And hosting or participating in a summit might be an excellent way for you to grow your audience and to position yourself even more as an expert in your niche. Just think of the amazing collaborations, and email list growth, that can happen. It sounds li…
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There are lots of different podcast services and roles out there to help you with what you need and can afford. But how do you know who to hire to help you with your podcast? Don’t worry, I’ve got all the info you need to figure it out. In today’s episode, I’m sharing why you should get help with your podcast if you need it, the difference between …
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If you’re a business owner, you likely have a certain way you do things. Whether it’s a process or a checklist or an overall system, your framework is what helps you to serve your clients and communicate your message. And if you haven’t written out and cemented your framework yet, this is your invitation to do just that. In today’s episode, I’m cha…
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Podcasting is time-consuming. There’s just no way around that. But there are systems you can put in place to make the process run more smoothly, so that you can make the most of your time. I’m the CEO of my business, a podcaster, a mom, a wife, and countless other roles in my life, which means I am truly busy. But I will not let go of my podcast be…
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As a podcast strategist, I recommend to all my clients that they have show notes for their podcast and place them on their website. Why? Because your business website is your home on the internet. It’s where visitors will come to check out everything you have to offer. So, you have to make sure your website has the right curb appeal to attract the …
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Funnels have become so important in the online business world, especially in the last few years. Funnels and your customer journey go hand in hand. It’s how you bring ideal clients into your world and move them along from one touch point in your business to another in order to sell your services. But how does your podcast fit into all of this? I’m …
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As online business owners and podcasters, we all create a lot of content in terms of social media posts and blogs and podcast episodes. But is that content actually doing anything for you? Are you selling your offers and services? If the answer is no, it’s time to rethink your content plan going forward. In today’s episode, I’m chatting with Hailey…
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“If you build it, they will come” is such outdated advice. It just doesn’t work for podcasts or online businesses anymore. The podcasting landscape has changed so much over recent years and we have to change along with it. People won’t listen to your podcast if they don’t know it exists. So, how can we let people know our podcast is out there? We h…
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Your podcast is a valuable tool to promote your membership or group coaching program. You can connect with your listeners around their pain points and demonstrate how you can help alleviate their struggles. Sounds great, right? But if your podcast isn’t actually selling spots in your membership, you have to take a step back and figure out why. In t…
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Welcome to the Share, Strategize & Shine Podcast. Yes, we have a new name! It’s been a long time coming. We’ve had a lot of growth and evolution behind the scenes and I’m very happy with this change. It’s all part of the new phase of my business, Wild Home Podcasting, and I’m excited to see what it’s in store for us and our clients going forward. I…
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Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and …
  continue reading
 
We’ve all used Pinterest for inspiration before for recipes, home decor, fashion, etc. But what if we were to look at Pinterest through the lens of our businesses and podcasts? Today, I’m chatting with Kate Ahl from Simple Pin Media, a Pinterest marketing agency. We discuss why you should be using Pinterest to promote your podcast, how many pins yo…
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