Лучшие подкасты про Small Business Pr (2024)

1
What Grief Taught Me About Business And Life 43:35

4d ago43:35

43:35

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs…

1
How To Make An Annual Plan That Works w/ Frenchie Ferenczi 33:17

11d ago33:17

33:17

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works! Easy Tips for Crafting an Annual Plan That Boosts Your Business Success Prioritize PR, SEO, e…

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5 Toxic AF Marketing Tactics I'm Calling Out 18:03

18d ago18:03

18:03

Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation…

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How To Get Featured In Q4/Q1 14:24

25d ago14:24

14:24

End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience! Here’s What We Cover In the Episode and More: Analysis of how business…

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5 Ways to Increase Revenue This Holiday Season with Tracy Matthews 26:28

1M ago26:28

26:28

The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today! Here’s What We Cover In the Episode and More: Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markups Upsel…

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Don't Make These Three Mistakes If You Want PR for Your Business 9:53

1M ago9:53

9:53

From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an innovator and an industry leader. Media exposure can deter comp…

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How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie 28:28

2M ago28:28

28:28

Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss! Here’s What We Cover In the Episode and More…

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What a Shopping Editor Looks For in Products to Feature with Neha Tandon 33:18

2M ago33:18

33:18

Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Effective strategies for small businesses to pitch products to e…

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Ep #62: The Shift From Busy Work to Meaningful Action 40:53

2M ago40:53

40:53

In this episode, Shannyn and Julie explore the transformative shift from mere productivity to genuine effectiveness. They discuss the 80-20 principle, revealing how focusing on the vital few tasks can yield greater results. By sharing personal journeys and insights, they highlight the impact of language on our mindset and productivity. Tune in to l…

1
2 Things You Must Have in Order to Get PR 11:12

2M ago11:12

11:12

From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business ow…

1
How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge 38:02

2M ago38:02

38:02

Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cover In the Episode and More: Trae Bodge’s background and expert…

1
The WORST Podcast Pitches I Ever Received As A Podcast Host 37:22

2M ago37:22

37:22

Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority s…

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How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak 34:15

3M ago34:15

34:15

Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, …

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How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk 31:56

3M ago31:56

31:56

If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she sh…

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Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina 39:58

3M ago39:58

39:58

If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the…

1
How Product Owners Can Get Featured Year Round With Kim Behzadi 21:54

3M ago21:54

21:54

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she sh…

1
Why I Hate Bro Marketing and Hustle Culture 13:33

4M ago13:33

13:33

As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-def…

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Ep #61: Strengths vs Weaknesses - What's the Best Approach for Business Owners? 43:49

4M ago43:49

43:49

In this episode, Shannyn Merlo and Julie Parker dive into whether small business owners should focus on their strengths or also work on improving weaknesses. They explore how understanding one's "genius zone" can lead to greater efficiency and satisfaction, while discussing the benefits of delegation and growth through discomfort. With insights on …

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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air) 40:19

4M ago40:19

40:19

It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how…

1
How to be authentic as f*ck in your marketing w/Sun Yi 34:58

4M ago34:58

34:58

How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or h…

1
5 Mistakes to Avoid When Pitching Journalists for PR 17:20

4M ago17:20

17:20

From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fres…

1
Sell More Products Using Video with XayLi Barclay 30:25

5M ago30:25

30:25

Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …

1
Why Your Sales Page Isn't Selling with Marisa Corcoran 37:10

5M ago37:10

37:10

WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …

1
5 Things I Learned from PR Pitching to 1000 Journalists 20:37

5M ago20:37

20:37

From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…

1
Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu 26:22

5M ago26:22

26:22

Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…

1
How to solve a PR crisis w/Oliver Aust 30:03

5M ago30:03

30:03

What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…

1
10 ways to get featured in the media for free 19:04

6M ago19:04

19:04

From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…

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PR tips from a food/travel journalist w/Kristie Hang 25:16

6M ago25:16

25:16

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…

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3 Types of Money-Making Emails to Send with Eman Ismail 29:30

6M ago29:30

29:30

You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…

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Ep #60: Templating a Goals Plan 47:20

6M ago47:20

47:20

In this episode of "Practising The Art Of Small Business," Shannyn and Julie dive into the essential process of goal setting and creating a strategic plan to achieve those goals. This discussion is packed with practical insights and actionable advice for small business owners looking to enhance their goal-setting strategies and drive their business…

1
Get more sales using REELS w/ Keenya Kelly 30:53

6M ago30:53

30:53

Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…

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10 Best Ways to Get Into Product Gift Guides for Free (Part 2) 14:26

7M ago14:26

14:26

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…

1
10 best ways to get your products featured in the media (part 1) 13:57

7M ago13:57

13:57

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…

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Ep #59: When is it time to say goodbye? 42:11

7M ago42:11

42:11

In this episode, Shannyn and Julie explore the topic of knowing when it's time to say goodbye. Small business owners frequently need to hire contractors for various projects, such as recruitment, marketing, or financial planning. Outsourcing to experts in these areas is often necessary to support our business. But what happens when things don't go …

1
How to get into a product gift guide FAQs 17:08

7M ago17:08

17:08

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …

1
Style + Beauty Industry Insights w/Journalist Jennifer Chan 51:15

7M ago51:15

51:15

Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their pro…

1
How to TRIPLE your sales using Etsy w/Monica Little 31:07

8M ago31:07

31:07

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how t…

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Ep #58: Are you too nice, just nice or not nice enough? 42:02

8M ago42:02

42:02

In this episode, Shannyn and Julie delve into the delicate balance of niceness in small business management and leadership. We explore the repercussions of being overly nice, just nice or not nice enough as a manager or owner. Tune in for valuable insights into effective leadership in the world of small business. Julie and Shannyn are independent b…

1
Popular Business Advice I Rejected (Part 2) 14:40

8M ago14:40

14:40

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get the…

1
Popular Business Advice I Rejected (Part 1) 15:06

8M ago15:06

15:06

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get ther…

1
Afraid to hire for your business? Hear THIS 35:38

8M ago35:38

35:38

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now? Every b…

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3 GOLDEN RULES for creating content 10:58

9M ago10:58

10:58

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of…

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How to Get 1 New Customer a Day in the DMs w/ Sophia Parra 39:31

9M ago39:31

39:31

Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, w…

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How to Get Your Next Event Sponsored Without a Big Following 34:06

9M ago34:06

34:06

Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan…

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Ep #57: Should I let my team members work from home? 46:22

9M ago46:22

46:22

In this episode, Shannyn and Julie explore the mixed effects of remote work on businesses, team dynamics, and customer interactions. They delve into how working from home impacts personal well-being, touching on the challenges of isolation and the need for social interaction. Furthermore, they discuss the particular hurdles younger workers face in …

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How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr 39:05

9M ago39:05

39:05

But what if I told you there's a way to grow your business to 7 figures without ads or social media? In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads. My recent conversation with Karin Carr revealed her firsthand exp…

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Ep #56: Is it time for you to draw a line in the sand? 46:00

9M ago46:00

46:00

In this episode, we delve into the metaphor of "drawing a line in the sand" as a catalyst for transforming business organisations. By defining success, involving everyone, emphasising accountability and fostering unity, we explore how this concept can empower teams to move forward together towards a shared vision of excellence. Join us as we uncove…

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Afraid Of Being Seen And Putting Yourself Out There--Hear This. 12:08

10M ago12:08

12:08

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued. The PR world ca…

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Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters 48:51

10M ago48:51

48:51

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable st…

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3 Phrases I Repeat Daily To Get My Business More PR And Visibility 11:52

10M ago11:52

11:52

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey. Here are the three most valuable phra…

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