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Scott Needham is the Founder of SmartScout and BuyBoxer. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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The Smartest Podcast

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The Smartest Podcast

John "ColderICE" Lawson

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The Smartest Podcast with John "ColderICE" Lawson is the show with some of the smartest, most successful individuals in business. His guests share their knowledge and experience on a variety of topics, ranging from marketing and sales to finance and investment. Lawson's thoughtful questions and insightful comments help his listeners learn from the best in the business world. The Smartest Podcast is a must-listen for anyone who wants to be successful in business. Every episode is packed with ...
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Laura Tremaine is not the smartest person in the room, but she knows someone who is. Driven by her belief that we all learn, grow, and become better when we surround ourselves with people who are smarter than us, she'll take you along to meet people who are brilliant in their fields. With the casual tone of the best dinner party conversation you've ever had, Smartest Person in the Room offers fascinating, funny, and thought-provoking learning you won't want to miss!
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Episode Notes: 00:30 - Alina Vlaic Introduction 01:10 - Alina’s Amazon Magic Journey 04:55 - The Rebates Background 06:25 - “Scan, Test, Observe, and Report” is the new “Search Find Buy” “You cannot rely on just a single thing during launch…, you should do a little bit more.” The one’s that actually really succeeded, they had a really complex launc…
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Navigating the Legal Side of Ecommerce Business: Insight from Paul Rafelson In the world of Ecommerce, legal issues can arise without warning. As a seller, it's essential to have a good understanding of the legalities surrounding your business. In this blog post, we will be sharing insights from Paul Rafelson, an expert in Ecommerce law. He was rec…
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If you’ve had success in the U.S. marketplace and are now aiming to go overseas, this episode is for you. Understand the Amazon Europe Ecosystem, the importance of buyer maturity, the challenges of the overseas marketplace, and how you can penetrate the European market fast with Scott and Stef van Boekel of Marketplace Distri. Episode Notes: 00:20 …
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A Deep Dive into the Legitimacy of Lovehoney with Rob Godwin If you're interested in the world of Ecommerce and sex toy retail, there's a good chance you've heard of Lovehoney. Founded in the UK in 2002, the company has become one of the biggest players in the industry, offering a wide range of products for pleasure seekers of all stripes. In this …
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Revolutionizing Out-of-Home Advertising with Sam Mallikarjunan As small business owners, we often face challenges when it comes to advertising our products and services. With technologies evolving every day, it can be hard to keep up with the latest trends and strategies to reach our target audience effectively. Thankfully, there are companies out …
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Talk about a win-win situation. Publishers that can directly connect with brands to get paid more, and brands that can get more eyes on their products and boost their profit. Everyone is happy. Learn how sellers and publishers can partner up using this latest platform. Co-Founded by David Katz, Archer Affiliates is the gold standard of Affiliate Ma…
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We talk about why AMZ United will be the Amazon conference that you do not want to miss. It is one of a kind. You don't want to miss the action that will be in NYC on August 31st. It's an exciting announcement. Thank you everyone for making it all possible!LaunchPod Media
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Yakup Özkardes Cheung Shares How AI Can Power Your Content Strategy Have you ever wished that your content marketing would reach a wider audience? In this episode, John Lawson introduces us to Yakup Özkardes Cheung, a content AI manager, business owner, and marketer who helps business owners develop AI marketing plans tailored to their individual n…
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The Power of a Good Work Ethic with Steven Pemberton Steven Pemberton is a well-known name in the business world. He is the CEO of Hollow Co, and has been able to generate over $3M in sales through Ecommerce. He is now focusing on marketing, and is considered an expert in the field. In this interview, Steven shares his story and insights on how to …
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Get to Know Tom Libelt, Founder of We Market Online Courses and Host of Smart Brand Marketing Podcast Are you having trouble marketing your online course? If so, then you’ll want to hear from today’s guest, Tom Libelt. As founder of We Market Online Courses, Tom has created a successful business helping entrepreneurs and marketers create and market…
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Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition. Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products. That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is…
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Ron Douglas’ Journey to Becoming an Entrepreneurial Success Did you know that building an empire is not only possible but achievable? Ron Douglas, an amazing entrepreneur, New York Times best-selling author, investor and digital marketer has proven what can be accomplished when you set your mind to it. Some of the most impressive things he has achi…
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Introducing Carolyn Breeze The Powerhouse Behind Scalare Partners It is my pleasure to introduce Carolyn Breeze, a leader in empowering organizations to drive inclusion and equality through technology and accessibility. Over the past 20 years, she has gained experience in technology, Ecommerce, fintech, and investments. I have had the privilege of …
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When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want? Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategi…
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How Greg Cesar Built His Digital Empire Do you have an idea that could revolutionize the digital space but don't know where to start? Look no further than the story of Greg Cesar. A digital entrepreneur, consultant, and internet marketing expert, Greg has gone from selling products online to building his own empires in the digital space. Everyone d…
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Get Ready to Turn Your Passion into Profits Introducing Matt McWilliams Ready to take your business and career experience to the next level? Don't know where or how to start using your strengths in a meaningful way? Our special guest, Matt McWilliams (The Affiliate Guy) has released an inspiring book that can help you reach success - Turn Your Pass…
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Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry. Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more. Episode Notes: 00:35 - Josh Andrus Introduction 02:35 - Paying Attention to the Software World 0…
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The Power of Content Advertising in Digital Marketing Kasey Brown, Digital Content Creator. Kasey has taken the digital content landscape by storm and is now one of the most sought-after creators in the business. In this episode, Kasey will be discussing her journey in creating digital content and the importance of organic content creation on other…
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Rick Wilson: A True Ecommerce Pioneer As the world of Ecommerce continues to evolve, it is important to stay up to date with new ideas and trends. Rick Wilson, the CEO of MIVA and a true Ecommerce pioneer. During his conversation with John, Rick shared his insights on Amazon’s peak, search market share, ChatGPT, Tiktok for finding restaurants and e…
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What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level. Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, o…
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Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI. Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technol…
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High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources. Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image. Stick around with Scott and Madison Wynsma, …
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How much money are you spending on your Amazon ads? What’s the ideal minimum budget? Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending? Why is having a Multichannel perspective vital to your Amazon success? Where can you get your Amazon advertising checked? Join Scott in this insightful episode with Ryan…
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Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees? Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how …
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Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings. Michal also shared simple strategies that allowed their …
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Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success. As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game. E…
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Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns. Th…
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Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success. Whether it be through privat…
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Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics. You can also find the answers to th…
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Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exci…
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Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares po…
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Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon profes…
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AI + SmartScout is a powerful combo. I talk about that and how great and challenging the business of taking profit home from selling on Amazon. SMARTPODCAST15 for 15% off! http://www.smartscout.comLaunchPod Media
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Email marketing optimization is essential for online businesses to succeed. By leveraging the power of automated campaigns, email segmentation, and data-driven strategies, you can maximize your reach and engagement with customers. Optimizing your emails will improve open rates, conversions, and overall customer satisfaction. Danavir is the founder …
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Join Scott as he chats with Vincenzo Toscano about "Amazon Live". Amazon live is part of Amazon's suite of brand content solutions for helping you drive discovery and connect with shoppers. Scott and Vincenzo talk how this is the most cost effective amazon marketing strategy. Find out how!LaunchPod Media
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Sometimes the light hits just right, and you capture the moment. Marquel Russel is a shining example of this phenomena. He’s an example of determination, grit and belief in oneself to rise from the street corners to the "corner office." Growing up on the west side of Atlanta, Marquel wasn’t blessed with many opportunities for success. His early lif…
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Shawn Harper knows what it feels like to encounter failures, road blocks and disappointments. Growing up on the south side of Columbus, Ohio, Shawn had to overcome failure, adversity and learning disabilities. But he discovered the secrets to unlocking “The Winning Edge,” and now speaks all over the world, training others to win in business and in …
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We talk with Andrew Maff of Blue Tuskr( https://www.bluetuskr.com/). Content Marketing is the sweat equity of Marketing. It doesn't pay immediately, but before you know it, you've amassed excellent motes.LaunchPod Media
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Today, I'm joined by my friend and business podcaster, Troy Nalls. Troy is going to share with us how podcasting can benefit our businesses. Podcasting is a great way to share your message with the world and grow your business. It’s a powerful way to connect with your audience and build relationships with them. But it’s not just for big businesses.…
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We talk with the GS1 on how to get your UPC's squared away with amazon. This is in increasingly timely issue as Amaozn has changed its approach to enforce this. Here's a few helpful links. https://www.gs1us.org/- homepage https://www.gs1us.org/tools/gs1-company-database-gepir - look up who licenses which GTIN https://www.gs1us.org/tools/barcode-est…
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As a busy entrepreneur, you know that time is precious. You probably don't have time to waste on things you don't enjoy, like being in front of the camera. But what if I told you that video marketing doesn't have to be a chore? That you can create compelling videos for your business without being a pro? And that by using video marketing, you could …
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