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Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Opt ...
 
Blogs and Social Networks Shows Are Now Easy To Find!!! Check The Link List Below :) All About Blogs and Social Networks. Stevie and Stephanie will cover everything about Blogs and Social Networks from individual Blogs and Social Networks sites, HTML Code, invite guest speakers, which Social Networks are for you?, Hot Graphic Sites, How To's, Tips and Tricks, Photo help, and many more topics to make your Blogs and Social Networks a joy. Stevie Haile is a youth group volunteer, student, HTML ...
 
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show series
 
If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. In this episode we talk about something that you migh…
 
In this episode, Katie Newhouse introduces our series on sounds of the pandemic. She stitches together short sound collages submitted to our group project by Gabby Zhou, Kyle Oliver, and Shoshana Gottesman.Talk to us on Twitter @MASCLab!Check out masclab.org/podcast for the episode transcript and to learn more!Produced and edited by Katie Newhouse.…
 
"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business. More importantly, learn why there is no one-size-fits-all …
 
Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it? Christoph will help you better understand and utilize livestreaming with his advice on: The evolu…
 
Introducing: Season 4 of the MASCLab podcast!MASCLab alum Azsaneé Truss chats with a few members of the #JustLit Project team: Katie Harlan-Eller, Noelle Mapes, and Jenice Mateo-Toledo, and the founder of the project, Professor Detra Price-Dennis. She discusses how they’ve gone about curating multimodal sets of resources for K-12 teachers, specific…
 
Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do. So what are you waiting for? Listen to this episode and build your own influ…
 
Why are some entrepreneurs successful while many others fail? Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Unc…
 
Jason Falls is one of those guys in digital marketing I have had a ton of respect for for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time! I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a m…
 
Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand? This …
 
How does one go about building influence in a crowded market? I often go back to my own background in B2B sales and look at habits, partnerships, and focus. That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice. Today I am joined today with the co-founder of the simp…
 
New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media? Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you detailed hand-holding to help you navigate around the app and create a focused strategy that…
 
Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day? This episode is for you! I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps busin…
 
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provi…
 
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing com…
 
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach y…
 
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuitio…
 
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email…
 
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so man…
 
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: How to move from shy introvert to showing up onl…
 
Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a ma…
 
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding global…
 
We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better. But is that really the case? I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something t…
 
Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on: the four pillars you can implement into your content strategy so you never run out of content ideas how to be more consistent with content creation without i…
 
As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy. If content is the currency of digital and social media, where should we be investing our content creation efforts going forward? Here's my advice, where I really juxtapose social media with all other content in terms of lon…
 
Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically: Why whatever you do in digital and social media, your messaging should be …
 
You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check. You're probably doing all of the above, but you're still not ranking in Google - why? That is exactly the situation I was in until I embarked on doing some research. And from that resear…
 
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include: How the pandemic has effected our decisio…
 
What if we considered gun violence as an issue of national security? Increasingly, terrorist groups, and specifically white supremacist extremist terrorists, have been turning to guns as instruments of terror for attacks in the United States.Sonali sits down with Lou Klarevas, political scientist and author of Rampage Nation: Securing America from …
 
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that a…
 
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with publishe…
 
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own? Podcasts are easier to create than you might think. They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode. If you've been on the sidelines, this episode will hopeful…
 
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential …
 
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities ov…
 
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include: 1. How marketers can…
 
I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my un…
 
In 2018, the NRA tweeted, “Someone should tell self-important anti-gun doctors to stay in their lane,” in response to a paper released by the American College of Physicians (ACP) about Reducing Firearm Injuries and Death in the United States. Soon after, medical professionals from around the country responded with their stories using the hashtag #T…
 
Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak pre…
 
Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social m…
 
While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this …
 
I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer …
 
In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Fo…
 
Social media is continually being used by different age brackets – from children to adults and is an essential tool used by brands to market. One incredible way to enhance marketing is by using SMM panels. People buy social media services on twitter, Facebook, and Instagram, which has arguable made SMM panels the best tool for social media promotio…
 
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries…
 
What is media literacy? And more importantly, why does it matter? MASCLab member Azsaneé Truss has a conversation with TC Professor and MASCLab co-director Ioana Literat about media literacy.Production Team: Azsaneé Truss, Ahram ParkEditing: Azsaneé TrussMusic: Grandma's Impala by Sarah, The IllstrumentalistYou can find more media literacy resource…
 
Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. Fro…
 
How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that…
 
John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today. Links mentioned in the show: John Lee D…
 
You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current un…
 
In Episode 3 of (Re)Search for Solutions, we discuss firearm suicide prevention. Firearm suicides make up about two-thirds of deaths by firearms, but suicide is sometimes downplayed in conversations about preventing gun violence.Sonali interviews Kerry Keyes, psychiatric epidemiologist at Columbia University, about her research on gun violence and …
 
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